In the world of product marketing , a major challenge is looming: how to present increasingly sophisticated innovations to an audience that is not necessarily an expert? Writing product sheets for complex items is becoming a real balancing act. On the one hand, you have to remain faithful to the technical specificities that make the product valuable. On the other hand, you have to simplify the message to make it digestible and convincing to the greatest number of people. This is the whole point of simplification: transforming insider language into powerful sales arguments. This article offers you concrete keys to meet this challenge and boost the effectiveness of your technical product sheets.
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OUR OFFER WRITING PRODUCT SHEETS
Simplifying language: the right words for better understanding
Simplifying language is like translating a foreign language: you have to find the right words to get the message across without distorting it. Let’s see how to juggle technical precision and general clarity for product sheets that speak to everyone.
Choosing the right words
When it comes to simplification, the choice of words is crucial. To write product sheets well , forget about technical jargon that the best way to start a blog in 2019 scares off the average reader! The trick? Replace barbaric terms with more meaningful expressions. Instead of boasting about a “2.3 GHz octa-core processor,” why not talk about “unbreakable computing power”?
Don’t hesitate to draw on everyday language to illustrate complex concepts. A “5000 mAh lithium-ion battery” thus becomes a “battery life that lasts all day, even with intensive use”. The idea is to build bridges between the technical world and the customer’s daily life.
Also vary your vocabulary to maintain interest. A good thesaurus can work wonders. The key is to find the right balance between technical precision and accessibility, for product sheets that speak to experts and novices alike.
Structure sentences
The structure of your sentences is the buy lead key to a product sheet that works . Favor short and direct constructions that get straight to the point. One idea = one sentence : that’s the recipe for a fluid reading.
To guide your reader, use well-chosen logical connectors. “Moreover”, “however”, “in summary”: so many markers that mark the path of understanding. But be careful not to overdo it! Too many “thus” or “consequently” can weigh down the text.
