Such as the threat of new entrants and substitutes. Bargaining power of substitutes. Competitive rivalry. And bargaining power of suppliers and new buyers. Graph of porter’s competitive forces graph of porter’s competitive forces you can also use a growth share matrix develop by boston consulting group that looks at your products or services against the competitive landscape. This is split into four areas (star. Question mark. Cash cow and pet) bas on growth and market share to drive analysis. This video below uses coca-cola as an example to demonstrate the framework.
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To access this video organize your data for analysis group any data you collect on your competitors in an organiz way. This will help you go Paraguay Telemarketing Data back and refer to any data points to gain insights for future digital activities. This is particularly important when gathering data from many competitors as it will help you to check areas of similarity to identify opportunities. Criteria to analyze include price range. Social mia activities. Lead generation tactics. Content marketing initiatives. First-time visitor offers. Etc. What are the types of competitive analysis? There are several types of competitive analysis depending on your company and nes.
Each one will focus on a niche
Area that you are looking to analyze and improve to drive targets and kpis such as leads. Revenue and brand Malaysia Phone Number awareness. These are the main types that focus on key digital marketing channels. But you can also analyze email (check out our ultimate guide to email marketing for guidance) or the ui and ux of a website. Social mia competitor analysis social mia is a powerful tool for any business in driving customer engagement and leads (especially since social commerce became more widespread). It’s important to know where your audience is so you can target them effectively across social platforms.
