Evaluating the success of your content. 7. Channel of publication If you have influence or know where your content should appear and be promoted, it is helpful to note this in the editorial plan. On which website. Determining the type blog or platforms will your content appear? This makes it easier to evaluate success. 8. Distribution channel On which channel are advertising measures promoted? Is it purely organic reach or is your content also promoted for money? Make a note of this in the editorial plan so that you won’t be surprised afterwards if the number of visitors suddenly increases rapidly. 9. Keyword(s) If the content to be created is search engine optimized, then write down the main and secondary keywords in the editorial plan.
If the project is larger you can immediately
See whether and when which keyword has (already) been used. 10. CTA used Which call-to-action will you/want/need to Saudi Phone Arabia Number Data use for this content? Write it down and measure success afterwards! 11. Goal of the post / KPI This is in the same vein as point 10, but makes it even more concrete: What goal are you pursuing with the text. ATTENTION: This does not always have to be the same goal that the customer is pursuing with the text. For example, if your customer wants to generate more sales via the subpage, your own goal can be, for example, to increase the number of visitors by 10% by date X or to increase the ranking by X places. One does not exclude the other, but it sometimes makes sense to set internal goals differently than external ones.
As a copywriter or content marketer after
The project has been completed or the text has been submitted, you often don’t even notice whether your customer is actually making more sales from the site or not. In many cases, the number of visitors or rankings are easier to measure and can sometimes create a sense of success for you and Qatar Phone Number List your team. The KPI finder from BVDW eV can also help you when looking for possible goals . 12. Content Status Permission granted? Completed? still open? Briefing done? Running? Complete? On-line? – Use a column for the current status of the content. A classic “red-yellow-green traffic light system” also makes sense here. 13. Reporting results Is your text successful? Transfer your (own measured) reporting results in relation to the respective content to the editorial plan. A “Was the goal achieved: Yes/No” is enough.
