In the B2B sector, a click often costs me 15 euros, the conversion rate is similarly at three percent, so a lead costs me 500 euros. Often Excellent! Very a lead in the B2B and industrial sectors is by no means a new customer, so you can expect, for example, 2,500 or more euros per new customer. Since the “sales process” can often take a few months, it eventually becomes very abstract. Here you have to use some experience and good calculations to calculate what a lead, or what a new customer, can and should cost. Of course, this is only possible with experience, which you may not have. External experts can help you here. Are you still writing or are you already measuring? In my opinion, measuring success in content marketing is one of the most important challenges in online marketing.
Above all with the question of how we can make our successes
If you want to know which KPIs you can use to define your content marketing goals and make them measurable, then stay tuned. Measuring success in content marketing I have dealt intensively with the topic of KPIs. in content marketing Indonesia Email List measurable so that they are tangible and understandable for both us and our customers. If you know what you want and don’t want to waste time, navigate directly to your favorite KPI using the jump labels. Increase organic traffic Generate magazine-to-shop traffic Returning visitors after initial contact with content Achieve rankings for main keyword Gain magazine entries as newsletter subscribers Click on link and/or download Generate backlinks How, where and what to measure.
However in my opinion questions often remain
There are already many articles and blog posts on the subject of measuring success in content marketing. Most of the time it’s about the often cited key figures such as page visitors, length of stay, bounce rate, backlinks, social shares, etc. unanswered Brazil WhatsApp Number List at the end. Which in turn is somewhat in the nature of the matter, as there can be no blanket solution. Therefore, the metrics for measuring content marketing are as diverse as the marketing discipline itself. When selecting metrics, it is important that they are always seen in context. In my opinion, a number alone does not represent a meaningful result.
