Carrying on a small business and a centuries-old company , single product and as much linked to local traditions as it is open to the external and globalized world. Most would say impossible nowadays. However, for every rule there is always an exception : a small example of something that is probably impossible in large-scale economies and which instead, in our country, continues to renew itself and bring prestige to an entirely Italian style of entrepreneurship . Today we tell you the story of Acetaia Giusti , a Modena production company that has been producing and selling its balsamic vinegar in Italy and various countries around the world since 1605 .
The answer is: in people
In the people and roots that made the company unique in the past. To give new light to a brand and a product that has prospered for a long time and which. The strategic choices of a management board and a young and motivated workforce , continues to grow and prosper. The first step was to listen and reflect Taiwan Phone Number List on what the needs of the collaborators. Who were already in the company were to understand how to meet them. Few employees, mostly production workers and very simple management and control systems. Which we could limit only to basic accounting. A presence in the consumer’s mind that existed, but which was not reflected in concrete branding actions capable of building and sedimenting value even in a wider and necessarily younger audience .
The new management board come the first choices for renewal
First of all, open up to young people . Therefore, We went in Hong Kong WhatsApp Number List search of young and motivated people who could embody. The passion for the sector and who could take on the challenges that the new management set itself. Little by little the old team, which had less than a dozen historic employees, gave way to new resources with the same passion, but with new strength and a desire for redemption. To date, Acetaia Giusti has more than thirty employees. United in what we like to define as a ” large corporate family ” made up of united members and oriented towards results, because they are also actively involved in achieving them.
