The process begins with a correct modeling of our buyer persona and their customer journey. That is, what our ideal potential client is like, what their main purchasing motivations are as well as their main objections and how this decision-making process translates into specific searches from the moment they begin their research of the different options until they confirm the purchase.
Let’s look at an example to see it better.
Imagine that you are looking for a hotel in Bilbao for aSince we collect data with Full Bar-code match CODING so 100% Accurate codings in our database Our dump is full valid and last updat on-2024 All of Live Products-you can check DBC (dump blind checker)Our databases have24/7 customer special database support which means you get Online Technical Support if any type off help ne, no matter what it will be LLMS always there for your helping hand. Pricing: Provide you low cost GDRP base databases that means if you buy ourbearings with selling price.
A traditional content approach would offer you information about the hotel’s location, room features, availability on schul dates, price and additional services. A JIT content approach would also offer you information about these points of interest, means of transport, the schule of ongoing cultural activities or even the weather forecast.
You have not ask for this information, but it is easy to foresee that it will be useful to you and it is given to you on a silver platter.
In the following image, and following the example of the hotel mention, we see the above clearly reflect.
In this sample of “just in time” content, you can see how this website offers users useful information strategically link to them at the moment when they are most likely to require it. Inde, another of the maxims import from the Just In Time philosophy is to eliminate waste . Translat into content marketing, this means eliminating all unnecessary information to avoid noise.
Why Just In Time content?
The concept of Just In Time content is align with a growing desire among users to enjoy greater autonomy in making inform purchasing decisions and their growing rejection of “advertising” content, which they perceive as clearly bias.
Traditionally, brands have l the way in providing information, often offering a heavily gloss image to show an idealiz version of their products and services.
Where and how to use JIT content?
A clear example can be found in the power of reviews and comments, not only in judging what brands offer, but also as a catalyst for ideas for future value-laden content.
In this first screenshot we see that the rating through reviews of this hotel is not bad at all: a rating of 4.6 out of 5 supports this.
And in this second image we see how the scores of the previous reviews are distribut according to the different nes of different market segments. Logically, a family (its rating is 4.6 points out of 5) does not require the same information and therefore the same services as a person travelling alone (4.4 points out of 5).
In the following three images we see it sequentially and graphically.
But the sample of information most similar to the JIT concept is found in the following image and it seems to go unnotic by this brand that we are analyzing:
With this review gift post and visible to everyone, how is it possible that the hotel does not respond with information about its available charging points for electric cars?
A Just In Time content marketing strategy would have taken advantage of this problem/opportunity, especially when, as not in the review itself, the city does not offer enough charging points and a hotel with this service can outdo its competitors by simply covering this ne, which it does not even have to implement from scratch.
At this point, it is important to refer to quality
which obviously also affects reviews, comments and responses.
But it also allows us to compete at intermiate stages when users are already aware of it and are looking for extra and different solutions : finding a hotel where they can charge the car’s electric battery.
What’s more, JIT content talking about the offer of electric charging points would even capture the attention of the final stages of the consumer journey of this hotel, those where loyalty is the protagonist.
Examples of JIT content
To do this, we will finally reach its page focus on Here. The user’s interest is focus on “how” to waterproof their terrace, with other questions such as “prices for waterproofing a terrace” or “different materials for waterproofing a terrace” being secondary aspects.
In the article in position 1 for this search, Leroy Merlin includes a video tutorial alongside the step-by-step article showing how to carry out this type of renovation. As we can see, the content is perfectly align and in harmony with the search intent.
So that you don’t miss a single detail, we show you a sequence of images. Which originat from a question from a user.
The three parts of the process are natural, align with the user’s interest and far remov from the advertising strategy. They begin with a question, continue with the technical denmark telegram data response (differentiating value contribution) and end with a note of the materials that, in a natural and non-commercially aggressive way, lead the user to make the purchase.
JIT content process complet successfully!
Benefits of Just In Time Content Marketing
So what are the main benefits of the Just In Time concept appli to content marketing?
Greater brand visibility compar to competitors. With an appropriate SEO strategy and implementation and thanks to suitable keywords, useful and relevant ao lists content is generat that.
Google positions in visible positions where users find it easily.
Content to help users make decisions throughout the entire purchasing process. As we can see in the three steps in the images from Leroy Merlin shown previously.
Content focus on conversion and not just attracting visitors
Its ultimate goal goes further and leads the user to conversion.
Conversion funnel exit correction system. This helps to detect potential leak points, minimize them and rirect users from informational content back to transactional pages.
