There is nothing more frustrating for business owners and marketers than seeing their marketing efforts fail to deliver results. If you are experiencing any of the following issues, consider reaching out to an experienced CRO specialist.
Here are the most common reasons for low conversion rates and proven ways to fix them.
Low website traffic
This is one of the most common situations that companies find themselves in that have recently launched a website and have not yet realized the full potential of their digital assets. They have too little traffic, which negatively affects the conversion rate.
It is important to note that it usually europe cell phone number list fluctuates between 1-5%. If you are unable to attract traffic to your site, you should not expect an increase in sales.
To improve conversion in this situation, you need to focus on increasing website traffic
Lengthy or complicated checkout process
According to research, about 18% of people abandon their shopping carts on websites because of a complicated checkout process.
TIP : Make the checkout process easier for your customers. For example, enable Google Address Lookup so that people don’t have to manually jereo ireo fahasamihafana enter their delivery address. This will make life much easier for mobile users. It will also help avoid potential errors when arranging delivery.
High bounce rates
Use Google Analytics or other tools to determine how much time people spend on your site. Bounce rate is a web analytics metric that measures the percentage of users who visit only one page and leave without further interaction.
A high bounce rate may mean that site visitors are not finding what they are looking for. It may also indicate that the user experience is not good enough.
However, before analyzing bounce bw lists rates, consider the context and purpose of each page. For example, one-page articles and contact forms may cause more bounces. Regardless, your site needs them.
There are a few other factors that can contribute to a high bounce rate – take note of them:
- your website design is unattractive or outdated, giving visitors a negative first impression;
- you have broken or inaccessible pages that force the user to immediately hit the back button;
- the information on your site does not meet users’ expectations;
- Low quality copywriting can also cause visitors to return to the search results and choose another site.
High cart abandonment rate
According to one study, the average cart abandonment rate is 69.57%. This is a common occurrence. Users often browse products and add some items to the cart, but do not complete the order and leave without completing the purchase.
The most common reasons for high purchase abandonment rates include:
- lack of a sense of urgency that would force you to place an order;
- the user feels that the product is not worth its price.
