Note that I have set phases to get TO success, and not TO reach success (understood as the moment in which the results exceed expectations and the marketing activity begins to be profitable in every sense). That is, I am going to try to describe the process that companies or projects go through, not to give you a magic recipe (you already know they don’t exist!). 1. Initial release In this first phase , basic digital channels are usually launched, more by intuition and what they see in other companies, than by a thoughtful decision. First version of the website and usually a profile on social networks.
First serious approach to digital marketing
They realizTherefore, e that after the launch they must define a more thoughtful. Strategy if they want to start seeing results. They start by trying to do it with their own resources. If they are entrepreneurs, they start reading, train, etc. and if it is a company, they hire a person to start managing the more technical issues in which the current team does not have the necessary knowledge or category email list experience. Therefore, At this stage, positive data begins to be seen in the form of traffic . Growth, some sales or movement on social networks. It is progress, but digital is still a pending issue. They are not sure that they will be able to get what they expected.
Second approach: a budget is allocated and structural changes are made
After a while they become clear that if they want to make this . Channel work, they must assign ATB Directory people and budgets to digital. This is actually the first serious approach, but they had to go through the previous one to be convinced. This change involves a renewal of the team and/or the hiring of a Therefore, consultant or external agency to guide them in the process. Here they do have a first proper strategy and a formed team. Despite some initial problems, they are starting to see real . Therefore, Results. The company’s management is serious about this channel.
