Some argue that it is impossible to create an email that is both interactive and accessible. If so, then we are faced with a difficult choice: do we say to our disabled subscribers, “Sorry, this email is not for you, please skip it,” or do we say to our non-disabled subscribers, “Sorry, but all our emails will be less engaging, less fun, and less functional?” It is a difficult decision indeed.
Having disagreed with the idea of choice, we began to look for a middle ground — a solution that successfully combined accessibility and interactivity. Our goal was to create content that would be both universally accessible and enjoyable.
A quick rundown of why each email category is important
Most of us are already familiar with these categories, but let’s take a quick look at why each one is so important.
Accessibility of letters
Accessibility of letters ensures that america cell phone number list they are easy to use for everyone, including people with disabilities. The goal is to create an inclusive experience that allows all recipients to access information, navigate, and interact without problems, regardless of their physical abilities.
Email visibility is important because each recipient of your emails is important. These are the people (not just data records or email addresses) who receive your emails because they have interacted with your organization or signed up to receive information from it.
Paul Airey
Paul Airey ,
In an interview with Stripo , accessibility and usability consultant.
Let’s talk about statistics
Of the 8 billion people in the world:
2.2 billion have vision problems;
300 million are colorblind;
968 million experience mobility difficulties;
1.6 billion have cognitive and learning disabilities, including dyslexia and photosensitive epilepsy.
I don’t want to dramatize, but that’s 5 billion people.5 billion
people have some form of disability
The chances are pretty high that some of your subscribers fall into these categories and will benefit from the emails available.
You may also like
email-accessibility-guidelines-standards-best-practices
Email Accessibility Guidelines: Standards and Best Practices
Interactivity of letters
Interactivity in emails allows 12 meast opfrege online kursussen yn 2023 to take action directly in the inbox, eliminating the need for them to leave it. This includes measuring NPS scores, gamification, ratings, filling out open forms, booking appointments, and more.
Let’s talk about statistics
embedded interactive forms cn numbers and surveys can increase user response rates by 520%;
Gamification in emails can increase ROI by 300%.
Other benefits of interactivity
increasing engagement in emails;
facilitating data collection;
improved user experience;
brand differentiation and recognition;
increasing conversion.
You may also like
examples-of-interactive-content-in-emails
10 Examples of Interactive Content in Emails
These statistics and benefits show that it is impossible to stick to just one of the categories. So why is it difficult to use both at the same time?
