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How can you know what steps to take if you don’t know your company’s current digital footprint? It’s impossible to chart a course if you don’t know the way behind. Or as analytical marketing leader Dan Zarrella would say: “Marketing without data is like driving with your eyes closed.” In this sense, the digital marketing audit proves to be a key action for marketers to understand the current online positioning of their company, in order to be able to optimize their web pages and improve the KPIs of their digital business. cta-download-guide What is a Digital Marketing Audit? A digital marketing audit is a detailed and comprehensive analysis of a brand’s online presence, with the consequent aim of optimizing its marketing strategy and improving the performance of its digital channels.
On the other hand, the purpose of this audit may also be to understand the strengths and weaknesses of your digital marketing strategy, in order to assess whether your investment has brought a positive return. In the end, you can decide, for example, to increase the budget for a certain means of communication or simply abandon it. Who can perform this type of audit? Anyone can carry out a digital marketing audit as long as they have technical knowledge, understand the company’s marketing objectives and know what possible strategies Thailand Phone Number Data to adopt to improve the right metrics and bring more value to the business. However… It is preferable that your pages are audited by a third party, with an independent opinion, so as not to influence the analysis. 
Your digital marketing audit should be conducted by digital marketing professionals who can: Understand your goals Analyze the right metrics Suggest strategic optimizations equip-mkt-digital-analysis 6 questions you must answer before starting your Digital Audit 1. What is the company’s digital situational analysis? The starting point is to carry out a SWOT analysis that identifies your strengths and weaknesses, as well as your digital ATB Directory opportunities and threats. Chart your path to excellence and think about where you want to position your business in a period of 2 to 3 years. 2. Who are your buyer personas? Define who your ideal buyers are, what their pain points are and what stage of the Buyer’s Journey they are at. Remember that it’s your buyer personas you’re communicating with and they’re the ones you should be talking to directly.
