After All, What Is Design Thinking and What’s It for

After All, What Is Design Thinking and What’s It for

Nowadays, there are several approaches to make your team focused and find solutions to different problems in a company. Among them, it is worth knowing what is design thinking and how this approach can create more engagement and promote the use of creativity in favor of productivity in your company. In the following post, learn how this concept emerged and its advantages. See also the step-by-step process to apply it. Enjoy your reading! What is design thinking and where does it come from? You have probably heard a lot about the concept, but do you know what design thinking is and how it was created? Basically, it is a thinking model that aims to solve problems, but in a creative way.

Empathy and Integration

In this process, not only a consumer audience, but also the team itself and the mistakes already made are important so that solutions can be found quickly and objectively. But where did this kind of thinking come from? Basically, it was developed by several people over time. In the 1970s, the first ideas came from Robert H. McKim, in the book “Experiences in Visual Thinking”. In the following decade, Rolf Faste, a professor at Stanford University Poland Phone Number Data developed the idea further. In the 1990s, David Kelley of the design company IDEO added his contributions. Finally, design thinking became popular in the 2000s, and is now a widely used approach by many companies, even those that are not in design or creative markets. design thinking imagem Objectives and pillars The goal of design thinking is innovation. That is, not only solving problems, but also evolving.

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What Are the Advantages of Design Thinking

For example, answering to consumer needs, but doing it in the best possible way, going beyond what is expected and proposing better and innovative results. This is why design thinking is usually related to technology. Moreover, there are three main pillars that guide the formation of this creative thinking and support its application anywhere. • Immersion: the identified problem is fully known and people are immersed in this reality to be solved. • Ideation: the team produces ideas, which can be broken down and generate new solutions. • Prototyping: the ATB Directory best ideas take shape to be visualized and tested, with the objective of finding one or more final solutions. What are the advantages of design thinking? Now that you know what design thinking is. Discover the advantages of applying it in your company in order to find the best results.


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