very carelessly and you have the feeling that you are throwing your budget into the Google window without being rewarded with the corresponding added performance value? If you have the impression that “there is more” (be it more traffic, better keywords, cheaper conversions, cheaper CPCs, more leads or something else), the Google Ads audit can also be useful. An SEA audit is particularly worthwhile if you – or the person who set up the campaigns – had little SEA experience. You can also use the SEA Audit to get to know an agency/freelancer and how they work better – before you decide on a long-term collaboration.
And even if you manage your campaigns operationally
yourself, but would like input for optimization in the sense of sparring, an SEA audit is helpful. Calendar with TÜV appointment A calendar, car and appointment at the TÜV – the SEA audit is almost that easy. When Philippines Phone Number Data should you not do an SEA audit? There are two situations in which I would not necessarily recommend an SEA audit. If you are very sure that your SEA campaigns are already set up very well, then an SEA audit is actually not necessarily worth it. Here I would rather recommend that you commission an agency/freelancer directly to do the sparring and to identify optimization approaches (without the audit) directly in the account, without doing the target/actual comparison. At Seocracy, we often receive inquiries about.
SEA audits when companies are dissatisfied with
Their current agency and would like a second opinion. Or would like to discuss to-dos with their agency on an equal footing. The background to this is understandable – but I actually recommend taking other Malaysia Phone Number steps first. In general, there is no 100% “right” or “wrong” when setting up SEA campaigns. There are also different strategies from different agencies – each of which may be suitable. And there is also a constant need for optimization in every Google / Microsoft Ads account that we manage as an agency at Seocracy. If you have doubts about the quality or implementation power of your SEA agency freelancer. I recommend you: Clearly formulate your expectations of the agency. Address your dissatisfaction directly.