You’d never thought As well as with your competitors and others of following. Learn more in our comprehensive guide to social listening. 4. Use the content marketing funnel to drive sales Content marketing can have a huge impact on the customer journey. The four stages in a loop as people decide on a purchase. McKinsey customer journey model McKinsey customer journey model . At each stage of the journey. you should use different channels and content: Consideration – Build brand reach and engagement through engaging content and optimiz SEO. Evaluation – Build brand advocacy through customer testimonials and influencer engagement.
The McKinsey model shows
Purchase – With stronger brand recognition. you may see an increase in brand-l searches. increase the clickthrough rate and ruce the CPC. Post-purchase – Increase Jamaica Telemarketing Data upsell and renewals through compelling content: using the right message to the right audience at the right time. DMI Insider Tip: The more content you create where you’re talking about meaningful and relevant content. the more people will share your social mia posts and the more top of mind you’ll be when they’re actively evaluating what product or service they want. 5. The content pillars should be a blend of both brand and commercial drivers.
Establish your content pillars
One pillar could be a hub and spoke model where you can drive traffic to a website. and increase keyword rankings and metrics like UK Phone Number List leads or sales. DMI Insider Tip: Decide on four key business pillars. Some will be brand. like thought leadership and some will be commercial. There should be a blend of two. No more than four. and all of your content should fall under each of these pillars. Here’s our example of content pillars to help guide you. Sample content pillars Sample content pillars Bonus Tip. Check out this short video from .DMI expert Will Francis on ChatGPT prompts to generate ideas for your content pillars.
