Google also suggests this question in Google Suggest. As variable as the article of the audit is, the implementation can also be variable. An SEA audit is a thorough review of your SEA campaigns (Google Ads/Microsoft Ads) based on best practice aspects. For this purpose, the status is recorded at various important levels. A target is defined and optimization levers are prioritized and evaluated, if necessary also with an effort estimate. What is a good SEA audit? Several people look through telescopes in different directions There is no good or bad when it comes to form – but rather different perspectives on your SEA campaigns.
It is important that your objective for the
Website is taken into account (regardless of whether it is aimed at B2C, B2B, eCommerce or lead generation). You could ask the following questions to the agency/freelancer that is Oman Phone Number Data supposed to implement your SEA audit: How automated is the SEA audit? How much individual analysis and consulting services are covered? What form does it take and what will the result be? What size will it approximately be? Are tools used for the audit? Who carries it out? Can individual questions be given priority? Which levels are taken into account in the SEA audit? Is there an opportunity to ask questions after completion.
Will the but it also depends result be presented live or
Will a workshop be offered – or would that be an additional consulting service? Are individual recommendations made in the SEA Audit? Or is it just comparing ‘Is’ with ‘Should’ without naming Lebanon Phone Number specific to-dos? What size SEA accounts does the agency/freelancer have experience with? For very small, medium or large Google Ads / Microsoft Ads accounts? Are levers operationally implemented with the SEA audit? Olympic tower in the snow, Olympic tower cherry blossom Depending on your perspective and objective, a different focus on the same content leads to a different result. When should you do an SEA audit? To return to “SEA Auto”: Unfortunately, there is no warning in the Google Ads account that says “SEA Audit is due”. In general, an SEA audit can be useful if you want to know where you stand with your SEA campaigns – in the sense of a water level indicator.
