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As a marketer, you know that creating an engaging email campaign is key to success. But how do you measure the effectiveness of your campaign? One important metric is the engagement rate, which measures how actively subscribers interact with your emails. In this article, we’ll explore what engagement rate means and how it compares to industry benchmarks. What is Engagement Rate? Engagement rate is the percentage of subscribers who interact with your email campaign. This can include opening the email, clicking on links, forwarding the email to others, and replying to the email. Essentially, engagement rate measures how much your subscribers are interacting with your content and how interested they are in your brand.
To calculate engagement rate, you need to divide the total number of engagements by the total number of delivered emails, and then multiply by 100 to get a percentage. The formula for engagement rate is as follows: Engagement rate = (Total number of engagements / Total number of delivered emails) x 100 Engagements can include a variety of actions such as opens, clicks, forwards, and replies. Delivered emails refers to the number of emails that Poland WhatsApp Number List were successfully delivered to subscribers’ inboxes. What Are Industry Benchmarks for Engagement Rate? Industry benchmarks for engagement rate can vary depending on the industry and the type of email campaign. However, here are some general benchmarks for common types of email campaigns: Newsletters: According to Campaign Monitor, the average open rate for newsletters is around 22%, and the average click-through rate is around 2.62%.
The average open rate for promotional emails is around 17.8%, and the average click-through rate is around 2.6%. Welcome Emails: According to Experian, the average open rate for welcome emails is around 58%. The average click-through rate is around 14%. It’s important to note that benchmarks can vary depending on the industry, the size of the email list, and other factors. For example, a smaller email list may have a higher engagement rate ATB Directory than a larger list, as subscribers are more likely to be highly interested in the content. How Can You Improve Engagement Rate? Improving engagement rate can be a complex task, as it involves creating content that is relevant. Interesting, and valuable to your subscribers.