Canalmail Will Manage Starmedia’s E-mail

The e-mail marketing company Canalmail will be in. Therefore, Charge of promotional shipments via email to the database of. The Starmedia Spain portals. Registered users of their websites will receive promotional information. With prior consent – ​​that matches their areas of interest and socio-demographic profile. “It is about creating a profitable business unit for both companies,” explains Juan Imaz. CEO of Canalmail. Who highlighted the need to partner with portals “that understand and see the construction and exploitation. The permission e-mail marketing business as strategic.” ». Recently, the company reached similar agreements with. Ozú, Wanadoo, ABC , Prisacom and among other websites.

 

New e-mail marketing tool from schober

Schober Information Group has executive email list presented. A new email marketing permission solution called. Therefore, Opt-In that allows you to segment a database of more. Than 600,000 emails from both companies and consumers. The addresses are obtained with prior permission from the recipients and are updated periodically. In addition, the company has an email sending platform and tools that allow monitoring and analysis to determine the effectiveness of the campaign in real time (open messages, responses, etc.). The German company has also presented a new line of services called Schober Infoservices.

 

Which integrates products and services for

The management and processing of ATB Directory databases. These solutions have been developed together with. Therefore, European technology leaders such as Canalmail Will Uniserv and facilitate marketing decision-making, improving customer acquisition and the effectiveness of actions. Schober Infoservices includes the following solutions, which can also be used independently: – Schober DataCleaner, for database normalization, deduplication and purification. – Schober AddInfo, which enriches the database of current and potential clients. – Schober DataInsight, to analyze and identify different customer or prospect profiles.

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