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If you delve further into the charms of the. Facebook pixel, you can, for example, show an ad to people who have adde some kind of product or service to their shopping cart on your website, but for some reason abandone it and left your website. for many people. Who sell their products or services online. Global Cart Abandonment Statistics: cart-abandonment-rate-statistics/. That’s why you should definitely use the Facebook Pixel. If you’re not already using the Facebook Pixel, you should definitely bring this powerful tool into your advertising strategy. Below in the article, we have also create a tutorial on how to install Facebook Pixel on your website. Create lookalike audiences With the help of Facebook advertising and this pixel.
You can also create target groups that have similar likes, interests and demographic data to those people who have already visite your website and performe some activity on your page. Create effective ads Using Facebook advertising helps to make your database ads more effective, improving the quality of the ads you run and helps direct the ad to more people who are intereste in your service or product. How to use Facebook Pixel? You can use the Facebook: a set of nine standard “events” preefine by Facebook, or you can create custom conversions that you set up yourself. An “event” is simply a specific action that a visitor takes on your website.
Standard “events” Nine standard “events” that you can very easily place on your website with the help of code: View Content : Someone lands on a page ATB Directory on your website. Search : Someone uses the search function on your website. Add to cart : Someone adds a service/. Add to wishlist : Someone adds a service/product to the wishlist of your website. Initiate checkout : Someone has adde a service/product to the shopping cart and starts the purchase process.