The trend, which came out of TikTok to the “mouths of the world”, is causing concern to employers and generating more and more controversy. But what is Quiet Quitting? How can organizations respond to this phenomenon? Applying an Employer Branding strategy can avoid it? In this article, we explore all […]
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Until now, ads were identified in mobile search results with the tag. Either at the top of the page or at the bottom of the page. On October 14th, Google announced the change of this label from “Ads” to “Sponsored”. This tag is already implemented: With this, Google only wants […]
The ranking of the Best Companies to Work For raises a lot of curiosity on the part of employees and employers every year. In Portugal there are, in fact, several different rankings, created by different entities in the area of Human Resources. Betting on Employer Branding , in a more […]
When we talk about Employer Branding, there is a concept that is always associated with it: the Employee Value Proposition or EVP. In fact, it is a central figure in the Employer Branding Strategy. Building an evp for your employer branding strategy is something that. Has undergone significant changes in […]
With Black Friday, the second biggest commercial event of the year (second only to Christmas), approaching, entrepreneurs of all segments and sizes are starting to get ready to offer discounts and sell much more. But what is the best way to avoid losing your way and failing on this very […]
With more than a billion users, Instagram is one of the most used social networks in the world and also the most harmful to mental health, according to a study published in 2019 by the Royal Society For Public Health. At the time of the survey, the Royal Society, which […]
With the pandemic caused by Covid-19, the way companies carry out their processes has changed radically. All of a sudden, many professionals were forced to adapt to the home office. There is no doubt that working from home has many advantages, but at the same time. It also brings great […]
One of the most powerful tools for retaining customers and attracting new opportunities, without a doubt, is digital marketing, capable of reaching from small businesses to large companies. The emergence of Google Ad Grants has made this tool very useful for Non-Profit Organizations (NGOs). Considered a Google gift for organizations […]
When it comes to digital marketing , there are a number of strategies to boost your brand’s results. Among them is performance marketing. With it, it is possible to make decisions based on data, constantly monitoring and testing them. Do you want to understand in detail how performance marketing works, […]
How Can You Use Social Proof and User-Generated Content Social proof and user-generated content are powerful tools that can help to enhance the effectiveness of your new product launch emails. Social proof is the concept that people are more likely to trust and follow the actions of others. User-generated content, […]
