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  • Do you work with a checklist

    So as I said, there are various errors. I also think that customer service, whether the phone number is visible, whether there are return conditions or whether you are present on social media, is important. Why does Google do this? Google, like do you work with everyone else, simply wants to have good online shops that are easy to use. And they have just thought about what makes good online shops, as is also stated in the FAQ together with a few different market research institutes. And that’s basically why they launched it, right? So as a resource on how to make a good text shop. I also think the consequence of this is great, so you would like to do that if you have an online shop. You can then see what could be improved in terms of service, not necessarily in terms of webmasters, SEO or anything else.

    Can I do an SEO audit myself

    And by the way, you can also bring in any other website and it will find something. That’s a bit strange actually, yes. It’s very important down here, I found this interesting, I’ll make it bigger: “The information and recommendations that you contain Spain Telegram Number Data in the tool are intended as suggestions. Google does not guarantee that the performance of the website will change or improve.” Yes, that has now opened the barrel, so to speak, that is the question: Can it be the case that if I, for example – what should we use as a good example? – create a wish list, favorites, personalized accounts? 18,000 subscribers can’t be wrong You don’t want to miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now Does Grow my Store actually improve my rankings.

    What happens after the audit

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    So if I do these things here and try to get to 100 percent, will I get better rankings? The answer is very clear to me, it is yes. But how does Google measure, and this is the interesting part, whether your online shop is good, yes? So whether your online Latvia Phone Number shop meets these criteria. Now let’s assume how they might measure it. You could measure it just through text as a first point, yes? So you can simply say: If the text “Wishlist/Favorites”, “Express Shipping”, etc. is included on the website and if included, then it will probably be the case that this also exists. Of course it’s very, very, very easy to fake, yes? So if it actually came out that it was measured like that, then I would just do a variety of things on every website, free shipping and something else. And Google would then think “Aha, that’s right” and rank the page better accordingly. I don’t think it’s that simple, yes? That would simply be too cheap. Semi-automatic would be possible, i.e. through Quality Rater.

  • What does an SEO audit do for me

    And with Grow my Store, if you have an online shop, you can enter your online shop there directly and Google will automatically pre-sort the online shop according to various metrics and also say what’s wrong with yours Shop what is good what does an SEO and what is not good. The whole thing is part of the large, how should I put it, knowledge pool “Think with Google”. By the way, I think it’s very, very cool, so you can certainly praise it because it’s simply a great resource for all types of webmasters. What happens with Grow my Store with Google? I’ll show you. I have now simply used otto.de as my website. And what you have at the beginning is a percentage bar right here, so I’m at the front, that’s very cool. But then things get interesting. For example I see the product information item here and see. Product details Very good, your products are quickly found and adequately described.

    How long does an SEO audit take

    Or the fact that there are no “product ratings/product reviews” here is not entirely true. There are actually product reviews at Otto, but this tool is of course not perfect. I find the point “Flexible order execution” to be a very interesting thing. Google shows South Africa Telegram Number Data or criticizes here that next day delivery is not possible. And I find it very interesting how Google comes up with this. As I said, that’s just how it is, you enter your website. Then you have to enter your email address and you will receive this report within five minutes. It is created automatically, which means that it is not the case that someone looks at the website manually and then says yes or no, but rather it is done based on various criteria. How does Grow my Store work. And if you look into it in more detail, it says here in the FAQ – I’ll take a quick look: “How does Grow my Store work.

    How much does an SEO audit cost

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    We look for keywords on your website that are crucial for the individual factors of the user experience. Yes, so here. The tool searches the ten pages of the specified URL where the corresponding keywords are most likely to be found. I’m guessing it will Italy Phone Number be something like site:express delivery or something like that, which Google then uses as a simple tool to look at. And it’s not just through text search, though. So that couldn’t be the case, because. I also have security down here, for example, so the fact that or whether HTTPS is used plays a role. And of course whether the website is optimized for mobile devices and how fast the website is. So the website could be faster. There is also a link to “Test my Site” here. So of course it’s not just about the test, there are various different tools behind it.

  • Identify problem & possible solutions

    Orders are placed via WhatsApp, without a website. Advertising is done via Facebook and Google Ads. A local watch store will be running Identify problem Google Ads in the future. While it was only the exception so far, it will become the rule in 2020. Many local businesses will also be available digitally; a fashion boutique will also sell clothing in the future (for example with Shopify). Which channels are currently growing the most? Paid Ads: The quickest way to manage short-term adjustments to the business model and the development of new markets is with Paid Ads. Small, local companies will also rely heavily on regional paid ads in the future. Webinars have never been more popular. Search queries for webinars were at times 5x higher than before the crisis. Many companies have responded to this and also offered webinars. Unfortunately, interest is currently waning again – companies should constantly check whether webinars are still worthwhile.

    What does an SEO audit include

    Lead generation is not actually a channel, but interest and efforts in this field will be permanently higher in the future than before. Because even the last “classic” companies will enter the market in 2020. Basically, every online marketing channel Singapore Telegram Number Data will grow – just with a little delay. The channels that could be activated quickly came first, the ones that were designed to be more long-term (such as SEO) came later. The most important key statements at a glance The online market is growing in 2020 and will continue to gain momentum. Digitalization has turned on the turbo! Networking, conferences, webinars: there’s a lot of movement here. A lot will change in the coming months. Home offices will be established on a large scale, but will not replace the classic office. The office becomes a “meeting point” Every online marketing channel will grow significantly in 2020.

    When is an SEO audit not good

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    Paid ads will come first, the rest will follow suit towards the end of the year at the latest. Grow my Store from Think with Google is a free analysis tool from Google that can be used to improve online shops and websites for users. SEO expert Iran Phone Number Julian Dziki introduces you to Think with Google’s Grow my Store video and explains how it works. It also tells you whether Grow my Store also improves your Google ranking. Here is the video (10:32 min) Grow my Store. Would you rather read? Here is the video as text: Hello everyone, today I wanted to answer the question of how Google actually measures whether your online shop is “good”. There are of course various theories as to how Google does something like this. And I just found something very interesting, which I would like to show you very briefly today.

  • Determine sample size and statistical significance

    I assume that we will soon have more people in the office again – but it probably won’t be like it used to be. Some events change the world permanently and it is different afterwards. Home office has become established for us, and rightly so. In the long term, however, you can’t just endure working from home. At least that is my impression. What changes? Home office will be possible in most companies across the board in Germany. Anyone who doesn’t offer home office or only offers very limited work from home hardly has a chance as an employer. Working remotely is becoming possible, even outside of tech startups. By the way, we are currently looking for a remote SEA manager as a pilot project (among other open positions!). In the future, offices will be less of a “workplace” and more of a meeting place for teams. You are more likely to do quiet, concentrated work at home; you come to the office for meetings and to meet your colleagues. Basically, there will be more home offices, but it won’t be the case that people only work from home.

    Determine winners and derive measures

    In the long run it’s too boring for everyone and you get lonely. Digital meetings will replace many face-to-face meetings. This alone also led to a boost in digitalization. Microsoft Teams and Zoom have become an integral part of life. Another Saudi Arabia Telegram Number Data big change will be: There will be less business travel. If a well-made video call works, companies will no longer send their employees across the country (or the world). Personal contact certainly remains important, but only for maintaining (business) relationships. The classic field sales representative could travel less in the future, but that remains to be seen. Of course, we have also implemented hygiene measures – unfortunately our offices are still a little empty. Online-Marketing More than ever, online marketing is becoming the entry channel par excellence.

    Procedure using a specific example

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    Here you can see the search queries for “Shopify” Shopify is considered a very beginner-friendly online shop that offers many small entrepreneurs an easy and quick start into the online world. The fact that this type of shop system is growing came Indonesia Phone Number out of necessity because many small business owners needed a quick, easy-to-configure shop solution. What I currently see are three developments: Some online companies are stepping up their marketing efforts. But that’s only selectively. Most people carry on as before. The last classic companies that have not yet been involved in online marketing are now approaching the matter in a really professional manner. In some cases, trade fair budgets are invested entirely online; a lot happens here. Some small and micro companies enter the market with really good ideas. For example, the vegetable drive in (mentioned above) or the many new services that have emerged. So there are even more players coming into the market. Large companies that were not yet digital and very small companies.

  • Run A/B tests in Google Optimize

    There are great new formats such as an online panel discussion at OMT on the topic of Google Core Update with Johannes Beus, Marco Janck, Olaf Kopp and Mario Jung (listen!) . The Search Seekers are an interesting new format from SMX Munich Run A/B tests that cleverly combines digital and offline. Julian Dziki at Seokomm 2019 Full house at my Seokomm lecture last year. Unfortunately it won’t take place this year. Unfortunately, I suspect that conferences will initially be less attended in the long term. Even if people are allowed to attend them again: digital conferences are more convenient than personal ones, and in the long term you won’t reach as many participants as before Corona. But of course that is just my assessment. As a participant, I don’t think that’s a bad thing at all – it means you get more in touch with people again and maybe the conferences will become nerdier again. Do you need help.

    Basic requirements tools accounts access

    Are you looking for a good online marketing agency? We’re here for you! We look forward to your non-binding inquiry. 089 | 219 09 84 11 kontakt@seokratie.de Or contact us using the form: Contact now Digital meetups, on the other hand, will quickly Russia Telegram Number Data disappear again. Together with Konstantin Sarkar, I have been running SEO Nomads for 11 years . We’ll start again when the time is right (and in a cool new location that will top everything we’ve seen before!). But anyone who has met with friends for a Zoom meeting with beer knows: it’s not really that great. Small meetings of 20-40 people are simply cooler “in real life”. Office culture In mid-March, all Seocrats also went to work from home. Until now, it was possible to work from home without any problems, as we were initially a purely home office team from 2007-2010. However, most recently used it about once a month, some at most once a week.

    Identify problem & possible solutions

    Telegram Number Data

    We haven’t really been in the office for over two months now. Fortunately, we had already created all the technical requirements and the transition India Phone Number went almost smoothly. Because I have such a great team, there were hardly any problems in terms of work. Everyone does their work as before, and employees in the editorial department now feel like they have more peace and quiet to concentrate on their work. I too can blog and am hardly disturbed. It will certainly soon be the case that our office will be full again. There is currently the option to go to the office – with hygiene requirements – but we are not forcing anyone. A few people come, usually about a third – always different Seocrats.

  • In-Stream-Ads bei Google Ads erstellen

    You can order from a vegetable drive-in using WhatsApp . Smart minds opened up completely new lines of business during the Corona crisis. This doesn’t really affect large corporations, but rather small and micro-enterprises in particular. Basically In-Stream-Ads bei  we are currently dealing with turbo-digitalization in many areas. Many companies now want to really get started with online marketing. This is partly due to the fact that classic sales channels (1:1 sales and especially trade fairs) have broken down. You try out something that you haven’t done so intensively before and notice, “Hey, online marketing is really a great channel . ” Corona supposedly dealt the death blow to many digital companies that were already not doing well before the crisis because they were no longer up to date. I am skeptical that many of these companies. Are being helped unchecked with state funds. But it’s hard to say.

    Why should you do A/B testing

    Some would have gone bankrupt even without Corona and are now being artificially kept alive through subsidies. It’s a shame that companies are disappearing, but it’s completely normal and in the wake of the Corona crisis there is a major shake-out in Qatar Telegram Number Data many industries. There should definitely be state aid for many companies. But the money should no longer be paid out without any audit being carried out. Nobody had time to check? That’s right – that’s why more digitalization is needed here too. Should a similar crisis arise again, the state will also be more prepared, for example through automated approvals and ideally advance evaluation using AI. Every bank and many companies do this as standard, and the state also needs such processes. Networking In March I was at SEO Campixx, which took place shortly before the lockdown.

    A/B testing tools in comparison

    Telegram Number Data

    I was very unsure whether I should go and I didn’t see many old friends there this year. I gave my talk on the first day – there were already some rules (which seem rather banal from today’s perspective) to avoid infections, but for everyone there at the Hong Kong Phone Number time they were very drastic. In the evening there was the Chancellor’s historic speech and I spontaneously decided to rebook my flight the next day from the afternoon to the early morning. I wasn’t afraid of Corona, just of the flight chaos, which often happens in Berlin. It wasn’t until I landed in Munich that. Since I am a very frequent conference goer and speaker, I find it a great shame that there is a deadlock here. Of course it is completely understandable. But what happens next? Digital conferences are currently sprouting up like mushrooms.

  • Was sind TrueView In Stream-Ads

    Google Analytics If you actively use the notes, this can help you incredibly with analyzes and evaluations. Who doesn’t tend to forget things and events that happened in the past? It can become tedious if you don’t make these notes. Was sind True Then it’s usually research research, research. If you use this function, it can save you a lot of time, which you can then put into the evaluation. In addition, you can use notes to quickly get an overview of the extent to which any marketing measures have worked and you can also compare them directly and quickly (sending out newsletters, Facebook posts, etc.). Tip: Everyone involved in a project should be encouraged to use endorsements – you, the developers, your colleague – ultimately everyone benefits from them! You can also view the history of your notes in the “Notes” area under “Administration. It is possible to edit the notes at any time, change the visibility or delete them again.

    Wann zahlst Du Was sind True für die Videoanzeige

    There are currently dramatic changes in our society due to current events. Because I am originally a historian and I enjoy recognizing, analyzing Poland Telegram Number Data and perhaps even predicting developments, I took a little look into the crystal ball for you. What is currently changing and where is the journey going? Come with me on an adventure into digital life in Germany after Corona. Businessman on rocket Disclaimer The following statements are my personal opinion and assessment. If you have a different opinion, please let me know in the comments! Business You are probably aware of the fact that certain professions are doing dramatically badly at the moment and it is trivial.

    Aber was bringen die In-Stream-Ads überhaupt

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    But what does the digital economy look like in detail? I am observing several parallel developments in the digital economy: When it comes to online shops, it depends on the industry and how well or poorly business is going. Grocery and garden shops German Phone Number experienced a huge boom. All consumer products, such as clothing or consumer electronics, were selling incredibly hard at the beginning of the crisis. In some cases, however, things are really looking up now, because more people shopped online during the lockdown than before. Even hard-core offline customers sometimes became new customers. They are now staying and the overall customer base has grown for all online retailers – at least that is my impression. Zalando is even expecting a large increase in sales.

  • How do I measure these new values

    You can find an overview of this under “Administration” > “Property” > “All Products”. 8. Set goals for yourself In addition to the general data on access, the target projects (so-called “conversions”) are particularly relevant. Conversions how do I measure are extremely important for measuring the success of your website and its marketing activities. You can find this area under “Administration” > “Data view” > “Goals”. Once you have defined your website’s goals, you can create them as individual conversions. My colleague Felix Lötzerich has already written an exciting blog article on the topic of setting up conversion tracking . Feel free to stop by – it’s worth it! 9. Enable e-commerce tracking if you have a shop If you own an online shop, you should implement e-commerce tracking. With eCommerce tracking, you can see which products were purchased through which channels, what the average shopping cart size was across specific campaigns, and much more.

    Google Trends das Interesse nach Coronavirus

    To set up e-commerce tracking, there are different solutions for each shop system, which usually work via extensions and plugins. Once you’ve set Philippines Telegram Number Data up tracking, you’ll definitely need to activate the e-commerce settings at the data view level. To do this, simply set the control to “ON”: Ecommerce settings in Google Analytics If you also use extended e-commerce tracking – don’t forget to move this slider over so that you can take full advantage of the additional reports. If a lot of time has been invested in the tracking setup and no data is recorded in Google Analytics, please always first check to what extent the e-commerce tracking or, more importantly, the enhanced e-commerce tracking has been activated. Because the first source of error can already be lurking there.

    Vergleich mit Ehec Ebola und der Schweinegrippe

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    Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Click here for the registration form. 10. Use the endorsements actively You can actively use notes to France Phone Number record your activities on the website – such as: Relaunch of the website A new section X goes online on the website Taking areas offline Sending out the newsletter on topic X You have two options for creating alerts. On the one hand, only for your user account or your email address – then set the setting to “private”. On the other hand, you can also activate the notes for all users who are stored in the user administration and who have the appropriate rights (at least reading rights) to view the data.

  • How is the Largest Contentful Paint calculated

    Two and then derive the guidelines for the alerts based on the data collected.. In the best case scenario, agencies should have a distribution email address stored so that several people receive the alert at the same time. Especially if the person responsible for the project is on vacation or sick, a backup in the form of other recipients is very important. Notification conditions How is the Largest Here you can have fun and define the respective conditions for all your KPIs. I definitely recommend setting up the following alerts here. Please select the ones that fit your website: Breakdown in organic traffic : All sessions of the medium organic below a certain threshold X per day Increase in 404 error pages. Possible reasons could be: Page accidentally taken offline? Has the URL changed without a redirect.

    When can you interact with the website for the first time

    Site Search activation in Google Analytics Tip: If search terms accumulate, you could do the following: Look at which URL these search terms are entered and what they are about. You can then try to present the product or information on this URL – so that New Zealand Telegram Number Data your users no longer have to search for it. This way you get happier users and your website gets better rankings in the long term. You can link your Google Search Console property with Google Analytics and then receive the data from organic Google searches directly in Google Analytics.his means that you can no longer see the historical data from the past, but you can see the future data. Note: If you have a domain property, you can ignore the last point.

    Cumulative Layout Shift How is your visual stability

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    But with the right alerts you can sleep more peacefully in the future! 6. Enable the site search feature If your website has an internal search function and you integrate the Google CSE there, you should activate the site search function. This can be done Estonia Phone Number under to do this. you have to enter the search parameter for your search. Site Search activation in Google Analytics Once you have saved the parameter, you can then view the searches on your website in the “Behavior” > “Site Search” report. There you will then get an overview of the use of the internal search, the terms, the search pages and you can combine the individual dimensions with each other.

  • Video The Google Core Web Vitals in brief

    Google Analytics Filter out the data with checkmarks for bots : Filter traffic for bots In principle, it is recommended that you look at your data regularly and check its validity. 5. Make use of “Custom Video The Notifications”. Alerts are notifications in which Google Analytics informs you via email when a certain threshold value for a key figure that is important to you is exceeded or fallen below. You can define alerts for a variety of KPIs, such as sales, transactions, sessions or your conversions (goals). The benchmarks should be defined based on the historical data already collected.

    Largest Contentful Paint: When is your main content loaded

    This is what it could look like using the Traffic Drop Alert (all sessions below value X per day) as an example: Example Netherlands Telegram Number Data of custom notification in Google Analytics Important when setting up the alert: Name of the notification : It is best to give the notification a meaningful name so that anyone who receives the alert later knows immediately what it is about and can act accordingly. Apply for: In principle, the current data view in which you are located is specified here. The alert can then also be transferred to other data views – including data views of other accounts and properties. This makes less sense for absolute values ​​than for alerts where percentage changes are defined.

    What do the Core Web Vitals mean

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    Select the period on which the condition should be checked. Here you can choose between day, week and month. For absolutely essential alerts, e.g. If, for example, it concerns sales or transactions China Phone Number and sessions, I recommend that you select “Tag” so that you can react quickly to changes. For other alerts, you should consider whether they should be set daily, weekly or monthly based on the size of your data. Just try it out here and feel free to adjust afterwards until it suits you. Recipients When you check the box, an email from. Google Analytics will be sent to. The email address with which you are logged in. But you can also specify additional recipients – such as colleagues who are working on the project

  • Why the months-long breaks between core updates

    To do this, simply open the respective report in Google Analytics, but once in the main data view and then the one in the backup data view. In the example above, this would be the report under “Acquisition why the months . Then you can check to what extent the filter works and filters out the unwanted references from the main data view. If you have newly implemented Google Analytics, monitor your data and analyze it after a week or two. Then you can already determine to what extent additional filters are necessary. Check your data regularly. If you need help, contact us ! Tip: Take a look at the “Hostname” traffic in the backup data view – there you may sometimes find domains that, for example, generate duplicate content or deliver “fake traffic” and show you the need for action.

    What should I do if I am affected 

    Use the favorites function If you have multiple data views or even properties, the overview can quickly become lost and it usually takes a moment to pick out the right data view. I would therefore like to Mexico Telegram Number Data give you a tip for using the favorites function. To quickly see the data view relevant to your evaluations, you can mark data views (and also properties and accounts) with an asterisk (see screenshot). Favorites function in Google Analytics Especially during handovers or when several people are working on a project, you can quickly see which data view they are working with and refer to the same source for analyzes and reporting.

    Why did my website lose or win

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    Filter out bots Nothing is more unpleasant than having irrelevant access to GA and ruining your statistics. In addition to the function of setting filters mentioned in point 1, there is another way to get some control Canada Phone Number over the whole thing – namely with the “Filter out bots” setting. You can do this under “Administration” > “Data View” > “Data View Settings”. This prevents access from the most well-known crawlers. This is worth a lot to keep your data clean in Google Analytics. That’s how it’s done: Filter out bots setting in Google Analytics The effects of this checkmark are not entirely trivial, as the following screenshots show. In this example, I recently set the data to filter out the bots.

  • In addition to the main data view there should

    Or also called “raw data view”, is a data view where all data is recorded unfiltered. As the name suggests, you use this in addition to data view as a backup if, for some reason, a filter is set incorrectly in the main data view and data gaps may result. This can sometimes happen if you have incorrectly set a filter incorrectly and it excludes more data than desired. The backup view then pops up so that you can see the data for the missing time period. Two examples of faulty filters: Inclusion filter used instead of exclusion filter If you are working with a regular expression and have put a “|” at the end of the expression and it suddenly excludes all data Depending on the area relevant to you, you can create additional data views.

    Four factors play a role in core updates

    For example, your data view setup might look like this: Example data views in Google Analytics 2. Use filters in the overall data view! The main data view should be the one used for evaluations. Important filters Malaysia Telegram Number Data are set here so as not to “dilute” the collected data with your own access. You can find the filter settings under “Administration” > “Data view” > “Filter”. The following filters should primarily be taken into consideration: IP filter: for your own access or the customer’s. Due to IP anonymization, the last part of the number block is no longer transmitted. The settings are therefore as follows: Example of IP filters in Google Analytics Hostname filter: Inclusion of the domain for which the data is collected.

    I suspect the following sources, but of course these are pure

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    If you use subdomains, please remove the “www” first. Example hostname filter in Google Analytics Further filters such as the exclusion of spam referral sources. It can happen that so-called fake bots or Cambodia Phone Number fake access (usually in the form of referrals) are recorded. Most of the time they come and go quickly, but their legacy remains. Unfortunately, they falsify your data. There’s only one thing that helps: Check your data regularly and react early. Using the example shown, you should at least exclude the first two sources: Examples of spam traffic in Google Analytics For example like this: Example spam filter in Google Analytics And not like this: Example of incorrect spam filter in Google Analytics This bar at the end then ensures that all further access is filtered out. You should definitely pay attention to this. Important: Check and monitor your filters in the real-time report.