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  • In this case we can check the website directly before

    Our suggestions for improvement. Are then implemented. And we then check the website again. Then the SEO usually checks one last time immediately after the go-live to see whether everything in the In this case development environment has actually gone live. How important is content management or shop system for web design and SEO? I hear this question very often these days. Basically, the choice of CMS or shop system is not relevant for SEO, you can do everything well. That is the diplomatic answer. My undiplomatic, personal opinion is: For pure content websites you should use WordPress.

    You get a lot of functionality through plugins

    That are really sophisticated and cost little. Due to the spread, most good agencies now work with WordPress. Of course there are other systems and good agencies that work with other systems – but so far no one Turkey WhatsApp Number Data has been able to give me a logical reason why you should prefer a different system. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now When it comes to shop systems. A certain system has always been the top dog for a few years. The same applies here: the more widespread, the easier it is for you to find a good web design agency for your shop. Shopware , Magento or.

    There are no more extensions new functionalities

    WhatsApp Number List

    WooCommerce would be my first port of call at the moment. Whatever you decide, keep your system up to date! Not just for security reasons (of course there are those too), but also for the reason that moving your UK Telegram Number system becomes more and more complex the longer you wait.  You won’t find a good agency anymore. It’s pretty much the same as looking for someone to maintain your server running Windows 95. Can I do good SEO with a Wix builder (or any other builder)? Sure, it works! Many website builders are “ok” when it comes to basic SEO criteria, you want to do it yourself and don’t have the money or time for a web designer. The big disadvantage of building sets is the lack of adaptability. If the way your images are integrated is not good for. SEO you can change that in your own system.

  • Can my web designer do my SEO? Of course it

    But the question is, how? It’s best to ask my wife, who wasn’t particularly happy (with the living room). It’s always better to have the task in question done by someone who doesn’t do much else all day. Basically, web designers today are much more fit than before when it comes to SEO. Nevertheless, especially for larger projects, you usually have an agency for web design and implementation and one for online marketing/SEO. Many agencies can do both at the same time. Most of them can usually do one thing or another a little better. Tip: Let a professional do what they can do better. The Seocracy Blog in 2008 The Seocracy blog in .

    We have had many redesigns on average the

    Blog gets a new design every 2 years. Is there special web design for SEO? No. A professional website has a professional web design and also professional SEO. But it’s not like you need a specific design to Thailand WhatsApp Number Data be successful on Google. What should I pay attention to in terms of SEO in my web design? Phew, that’s a lot of things. You can find out more about this in my book Search Engine Optimization for Dummies, but I’ll quickly tell you the biggest construction sites: Your website should be easy to read for Googlebot and not hide any elements unintentionally. Your website should be well structured thematically. The menu should be user-friendly and self-explanatory. Does your website load quickly? This is an important point when it comes to SEO. But not the most important one! Your website should be easy to use on mobile devices.

    Responsive Webdesign A responsive website

    WhatsApp Number List

    Responsive web design is standard today. Your source code should be clean: A good heading structure, alt texts and descriptive URLs, as well as necessary meta data (titles, descriptions, canonicals, hreflang, etc.) should be well implemented. And many, many more. As mentioned in the previous Turkey Telegram Number question, web designers have many of these points on their radar, but not all of them.  is standard today. How do I approach a new web design and SEO project? Normally, as an SEO agency, we hold back and only take a look at the first design (in Photoshop or similar). Depending on the requirements and level of knowledge of the web design agency, we then create a catalog of requirements, which we then give to the agency. We’ll really get to work as soon as we get a login to the development environment and are allowed to crawl there.

  • The web design was important for users

    SEOs who deliberately built ugly websites because. Users tended to click on ads more – which resulted in more sales than a nice website. The web design The CTR on Google Adsense, for example, is traditionally a little higher for unprofessional-looking websites. Today, however, you can’t get very far without good design. It’s not about making your own website look as individual and fancy as possible – it should be easy to use and offer the user what they need. Since we’re all human, we tend to click the “back” button more quickly on unprofessional-looking websites than on ones where we think we’re in the right place. As an SEO agency , we regularly relaunch websites – we always notice that a better design usually results in better rankings.

    Today you can actually display everything well

    Good web design and good SEO go hand in hand – use the synergies! Do SEO and web design contradict each other? Ok, sometimes you have to make compromises – but basically I only know of a few cases Taiwan WhatsApp Number Data in which web design and SEO really don’t mix. Flash websites were a case in point many years ago: They were very stylish to look at, but unfortunately virtually useless for SEO.  but also make it easy to index for search engines. The old fairy tale that you have to compromise on web design if you need good SEO – you can safely forget that. As hard as it sounds: If something doesn’t seem to work, then either the responsible SEO or the designer doesn’t know their stuff. Tip: SEO and web design don’t contradict each other, you usually don’t need to make any compromises. Do usability user-friendliness, web design and SEO contradict each other? If you want to be one of the top places on Google today, then your website needs good usability. SEO and good usability do not contradict each other.

    Information is hidden in them on the home page

    WhatsApp Number List

    This can happen with web design. If the new website looks very fancy but is not easy to use, then there may well be problems with the Google ranking. My tip is therefore: There is no right or wrong when it comes to Thailand Telegram Number design, but there is when it comes to usability. It should always have the trump card in web design and win when in doubt. I often sat in meetings regarding the design of a website (e.g. during a relaunch). When different tastes clash here, an argument becomes difficult. Should the basic design be blue or red? Should you use a slider? Facts help here. While blue is reputable (and many reputable companies use blue. Such as management consultancies), it also suppresses the appetite and is not beneficial when selling food. So it depends on what you want to convey with your website. In some cases, sliders have a practical use (e.g. in newspaper picture galleries), but they are not suitable for visually enlarging a website and are a disaster if (as is so often the case) important. Here are a few facts about sliders .

  • Web design How important is web design for search

    It is therefore particularly important in the B2B environment to have sales regularly provide feedback on lead quality. Your Instagram ad campaign (I know, today I’m dealing with Instagram) brings in dozens of leads at spot price? Maybe they are influencers who, instead of asking your IT security company, just ask how they can make their profile more secure. #12 Calculate what a lead is worth Is it too much if a lead costs 500 euros? That depends on what a new customer brings in! The calculation is simple. For example, a new customer brings in 300,000 euros in sales in a fictitious IT company. A lead costs 500 euros and on average one in 20 leads becomes a customer of this size. So a new customer costs 10,000 euros.

    But no longer in all industries and not as it used

    Now the management just has to consider whether this relationship is okay and things can get started – or not. Comparisons Sweden WhatsApp Number Data with the B2C sector make no sense. If a children’s toy shop only pays 20 euros per customer, that sounds less at first. However, no private customer buys children’s toys for 300,000 euros, but usually for 50-100 euros at most. In the B2B sector, different rules and different numbers simply apply. Fewer visitors, significantly higher sales per visitor – you have to come up with your own reliable numbers! #13 You have to move with the times Create a white paper that meets the needs of your target group, buy targeted traffic and then generate leads? This still works well today to.

    Many pitfalls and sometimes misunderstandings

    WhatsApp Number List

    There are new ways, new strategies, channels and adjustments that can change everything. In the Google Ads area, a few new competitors can already drive up costs significantly. Your competitor South Africa Telegram Number now also has a white paper? Often noticeable. While online webinars were previously a big hit, this could change due to the current situation because significantly more competitors are generating leads this way.Web design and SEO must definitely work well together for your website to be maximally successful. Unfortunately, there are here. That’s why today you’ll find out from me the 10 most important questions and the corresponding answers on the topic of “web design and SEO”.

  • Until you can reliably find out whether your

    Mind you, if it weren’t for the challenge that a lead takes several months to convert. Don’t miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. It is certainly possible to draw conclusions about lead quality. But this is not possible with a few hundred euros of advertising budget per month. Until you can Unfortunately, I have often experienced completely undersized. Google Ads budgets and somehow it is absurd. Euros are shelled out for the new exhibition stand at the trade fair and fifteen field sales representatives drive thousands of kilometers across the country every week but for.

    Google Ads Lead generation campaign euros

    Is too much. It’s strange that online lead generation receives so little attention when compared to traditional sales. #10 Get sales on board with lead generation In most B2B companies, sales and marketing are Spain WhatsApp Number Data separate. The impetus for lead generation comes either directly from management or from marketing – never from sales. First of all, I find this remarkable. If you are driving lead generation in your company’s marketing, get the sales person on your side. It has important information for your target group and can certainly help you a lot when it comes to converting leads. Nothing is worse than having a well-functioning lead machinery and then not having the sales person on board.

    I found a particularly blatant example

    WhatsApp Number List

    Back in 2008, when during a relaunch of an IT consultancy we, among other things, streamlined the contact form and made things like “Company” no longer a mandatory field, but only optionally fillable. After four Russia Telegram Number months, we received news that our new website and all campaigns had been ineffective. But after we recorded significantly more leads than before, we asked the sales manager what he thought was the reason? He replied succinctly that he consistently sent all leads without a company name (around half!) into the trash. After we made it clear to him that we had rebuilt the contact form, the situation changed and these leads were now being processed. This shows how important it is to consult with sales. Bad leads hurt sales While we’re on the subject of sales: If your target group is too broad and you generate irrelevant leads, then sales has to do the extra work, not you.

  • The customer journey and lead generation

    The normal content marketing success story goes like this: When you start B2B content marketing, you are euphoric.You will slowly see success. After 18 months the store is up and running. AfterThe customer months you think back and know: It was one of the best decisions ever that you took this path. Good content marketing amplifies exponentially. Initially you have high costs and/or a lot of effort and no big effect. But over time this calculation gets better and better. In contrast to channels like Google Ads, investing in your brand through content marketing pays off the most in the long term.

    You just have to overcome the dry spell

    But be sure that you are taking the right path – otherwise the dry spell will never end and you will die of thirst! #7 Flexibly adapt your lead generation strategy and bury unprofitable channels! As a South Africa WhatsApp Number Data semiconductor manufacturer, do you still fill up your Instagram profile four times a week, even though no one cares? Then bury this channel! Have the courage to say “no” to a channel. You don’t have to be present everywhere. Focus on the channels that really bring success. As already mentioned several times, this is a thing with statistics: If you got a lead via Instagram last spring, then you have a conversion rate of 20% and that’s great. But it looks completely different if you only received 5 visitors via Instagram in twelve months. #8 Small websites, big impact.

    Specialist portals that can really generate

    WhatsApp Number List

    Lots of leads are often a real gem in the B2B sector. In the B2B sector, this can be a comparison portal such as this one for CRM systems or this one for HR software . For example, I used the latter Philippines Telegram Number to research HR software, among other things. There are such mini-portals in almost every industry. Sometimes it’s just newsletters, sometimes printed catalogs. How do you find such a portal? It often helps to google “service + comparison” or simply see whether such a portal is visible under your keywords. These are often industry directories. A premium entry is definitely worth it if it means you are listed more prominently there. Comparison portals are sometimes really worthwhile, especially in the B2B environment! #9 Small advertising budgets and high CPCs don’t mix A cost-per-click (click price) of 20 cents in a B2B environment? That was once. Today, regardless of the B2B environment, we usually talk about CPCs ranging from several euros to 15 euros and more.

  • All joking aside funnels automation and lead

    As a rule, most B2B companies have too few leads to get solid data here. If you have 100,000 users as an online shop in the B2C sector, then you can juggle data wonderfully. If you get a lead every third day, then it will be difficult. I’m not saying that funnels aren’t useful – but you shouldn’t spend too much time on them in the beginning. In the B2B sector, every lead is valuable and qualification usually takes place via sales afterwards. #4 Leads take time – B2B leads take forever! When you start B2B lead generation, it often doesn’t take days until you see the first successes. Not even for weeks. Mostly it is months, often years. Every campaign you start shows its success with a huge time lag. Don’t give up, just try to see the parallels here.

    Three months after you started the email campaign

    Again, are you suddenly receiving a lot of inquiries? Maybe that was why? What’s particularly tricky is that only three months after the campaign was buried do the inquiries suddenly stop – drawing Singapore WhatsApp Number Data conclusions here really requires a lot of experience. #5 Be careful when tracking users Your campaign starts and despite all the data protection obstacles, you have set up the campaign so perfectly that even four years later you can still find out which e-book the relevant contact finally came from and when they clicked which Google ad. Firstly, unfortunately (see the third point) you have so few data points that you can only ask a shaman to draw conclusions.

    Secondly and more importantly, you couldn’t

    WhatsApp Number List

    Have predicted that after a short research the team assistant printed out your landing page and four of your competitors and placed them on the CEO’s desk. He ticked your box because he found the expression Nigeria Telegram Number and design of the website the most beautiful. The marketing manager simply googled your company and asked because the CEO wanted it that way – without their PC ever downloading one of your e-books. By the way, this story actually happened after a customer was once asked how they found out about one of our customers. Unfortunately, tracking is becoming impossible in the B2B sector. Especially if you adhere to data protection. And – I have to emphasize it again – in the B2B sector you simply don’t have the user base to do proper tracking. Sometimes you only have a double-digit number of users per day. In this case, comparisons from the previous week and other analyzes are simply not tenable.

  • To find pages in your domain that contain keyword

    If you have only distributed your different products and divisions on landing pages and have no other information or great content to offer, then it will be very difficult for you to generate new leads. It’s possible – but each individual lead is To find pages in significantly more expensive. I have observed that little information usually means expensive leads. Of course, starting out is difficult, but you should not only aim to generate new leads, but also, above all, to give your leads reasons why they should give you their contact details. To put it simply, there are two types of B2B lead generation: The companies that create an e-book on the side and then promote it via paid ads. You often pay, for example, 500 euros per lead.

    The companies that have several e-books

    A YouTube channel, a company blog and an offline event twice a year. You pay 10 euros per lead. Which company do you want to be? Of course, you can also hit your head against the wall and, especially at the beginning, it may be advisable that you Saudi Arabia WhatsApp Number Data pursue both strategies at the same time. This way you can get leads quickly (but expensively) and convince the board/managing director or yourself of your success, while at the same time you can ensure cheaper leads in the long term. Basically, you should always keep an eye on increasing good content on your website.

    To be fair I also have to emphasize that things

    WhatsApp Number List

    Like an e-book or a YouTube channel ultimately cost money, which is why the cost per lead is ultimately not 10 euros, but more. #2 The more specific your target group, the more expensive the ads are Of course, you can create a LinkedIn campaign Mexico Telegram Number that only includes board members of DAX companies who plan to buy a new car in the next two months – it is then very expensive. It’s okay to think of a persona and place ads tailored to your target group – but sometimes it goes too far. Often the message itself is a limitation. “The 20 best HR tips for digital agencies” may not address the CEO directly, but rather his assistant – who ultimately decides on the recruitment of your HR agency. Oh, if you only had CEOs in your target group so far.

  • Find duplicate content Duplicate content is rather

    To find out if there is duplicate content on your site, you need to combine a site query with the phrase search operator. The trick is that you choose a slightly longer text module as the content of the phrase that appears on your page and that you want to check for duplicate content. Search result for checking for duplicate content Check for duplicate content for the domain barfinfo.de The result should ideally look like this: 1 result means that there is no indication of duplicate content. If you have more than one result, it may be a potential problem that you should troubleshoot. Do you need help? Are you looking for a good online marketing agency? We’re here for you! We look forward to your non-binding inquiry. 089 | 219 09 84 11 kontakt@seocracy.de Or contact us using the form.

    Contact now Find stolen content Would you

    Like to find out whether the text you. Put together with a lot of effort and time has been stolen by. A competitor and is being used on another site. Then you simply modify the search for duplicate content by searching for a part of your text, but this Russia WhatsApp Number Data time excluding your own domain: Detecting content theft with site queries and phrase searches Here Google finds 82 results that contain the text you are looking for, but do not come from the domain barfinfo.de. In such a case, you should pay attention and. Check more closely whether your. Content has actually been used unlawfully. Find suitable pages for potential internal linking Internal linking is a science in itself. Basically you can say: the more often you link a page internally, the better it is for the ranking. However, you should also make sure that these internal links also come from appropriate sites. How do you find such suitable sites? Quite simply, you can find it by combining the site query with the keyword for which the linked page should rank.

    In addition, you have to exclude the page

    WhatsApp Number List

    You want to link to. Assuming you have written a new article on the topic of “sunglasses” on your site meine-domain.de/sonnenbrille/, then enter the following in the search slot to find potential source pages for internal linking: Look for internal Kenya Telegram Number links Look for potential internal linking opportunities The result is a list of potential sites from which you could link to your new article. Find pages with optimization potential in the title The title of a page is an important aspect of search engine optimization. On the one hand, the title is evaluated by. Google as a ranking factor, and on the other hand. The title is displayed in the. Google search results list and. Is therefore the first contact with your potential website visitors. There are a few things you need to consider when optimizing your title . In particular. Your main keyword should.

  • I would not advise you to block the content using

    Googlebot at first glance, it is often necessary for Google to understand what your website is about. I would only block pages using robots.txt if you have massive problems with crawling and Googlebot crawls too much. If you don’t want I would not to index URLs, it’s best to use the noindex function in the robots meta tag.Did you know that you can enhance the normal Google search with special commands and use it even better for your daily work. Have you always wanted to know how many pages your competitor has on Google? Which of your pages are particularly suitable for internal linking or on which of your pages could you still optimize your title. The so-called Google search operators help you exactly for such purposes. What are Google search operators.

    You know how it is during a normal

    Google search, you enter your desired search term into the search slot, press ENTER and you get a hit list with the most suitable results possible. Normal Google search Google search operators are certain characters or commands that you Qatar WhatsApp Number Data can use to expand your search. This specification will give you better results because they match your search intention even better. Google search with search operators They actually come from the distant past, when the Google search algorithm was not as optimized as it is today. For normal users, the search operators usually don’t play a role and hardly anyone knows them. But for an SEO they are one of the basics. Basically, we differentiate the search operators into basic operators and extended operators.  What are the basic operators.

    Basic operators are individual terms or characters

    WhatsApp Number List

    If your optimizations only went live after the date shown, Google simply hasn’t taken them into account yet. Display cache date In the example above, the cache version is from October 18, 2020. For example, if the optimization went live on Japan Telegram Number this cannot yet have an effect because Google is still taking an outdated version into account for the ranking. Note: In order for the cache query to work at all, your URL must already be indexed. Otherwise you will receive an error message. Show Google snippet for any page. The site query is also suitable for getting an overview of the displayed snippets on a page. To do this, simply combine the site query with the specific. URL of the page whose snippet you want to analyze: Checking the snippet for a specific URL using the site query Here you can quickly see which title and description is displayed and whether there are other elements that enhance your snippet.

  • Beispiel Statt der Startseite soll eine Kategorie

    There are other ways you can control. Which parts of your site are crawled and indexed. Noindex in the robots meta tag. And therefore cannot appear in the. SERPs Set status code 404 or 410 Both status codes mean that the requested resource is no longer available. As a result, such URLs are removed from the. Google index after they are crawled. Password protection. Pages protected by a password are inaccessible. Removal tool in Search Console With this fairly new tool, you can submit pages in Search Console under Index > Remove that you no longer want to (temporarily) appear in the SERPS. If you want to protect your private photos, videos and the HTML document for the party mentioned above, we recommend setting up password protection .

    De-Optimierung der Startseite

    This is by far the best way to avoid unwanted access . What are possible problems with robots.txt? In my opinion, the biggest problem with your Switzerland WhatsApp Number Data robots.txt file can come from accidentally excluding part or even all of your website from crawling. Tools that notify you immediately of changes to your robots.txt may be able to help you here. If you have excluded sensitive pages from search engine crawlers using the disallow command, malicious crawlers could take advantage of this and start right here. Otherwise, conflicting path information and an incorrect structure (e.g. too many spaces) can lead to problems. Should I even use a Robots.txt? There is no general answer to this question, as it depends very much on what type of website you have.

    Provozierter Keyword-Kannibalismus

    WhatsApp Number List

    In principle, for a simple blog there is nothing wrong with having a robots.txt with permission for all crawlers to crawl everything and a Italy Telegram Number reference to the XML sitemap. As I said, it would look like this: The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 83,000 subscribers trust us. The useful content of your Robots.txt otherwise depends very much on the CMS and the features on your website . For example, the following are often excluded. The check-out process The thank you pages Areas that are only visible to logged in users Internal search results pages Tag pages Pages on various filter options to avoid duplicate content Pages generated by “add to wishlist”.

  • Otherwise you could accidentally make your

    WordPress, for example, by default does not allow you to make changes to the file directly in the backend – unless you have an SEO plugin installed (which I generally recommend). Change robots.txt with the Yoast SEO plugin In the Otherwise you Yoast SEO plugin you can edit the robots.txt in addition to the .htaccess under Tools > File Editor. Tools in the Yoast SEO plugin As you can see, you can insert any text here. Change robots.txt in the Yoast SEO plugin As soon as you have saved your changes, the new version is live. Change robots.txt via FTP upload This option is actually always possible – regardless of the CMS. With an FTP client such as FileZilla you can, after entering Server, User name, password and Port, Connect to your website and access all files here. If robots.txt does not yet exist in the root folder, you can create it using a simple text editor.

    Their use is easy to understand especially for

    As I said, it is important that you save it under the correct file name: Create robots.txt in Windows. Notepad Now you can save this file in the correct directory using the FTP upload. Check robots.txt Ultimately, you can Poland WhatsApp Number Data use the robots.txt tester built into. Google Search Console to check whether and which URLs can be accessed by the various. Googlebots and which cannot. The function does not (yet) exist in the new version of Search Console. You therefore have to use the old version. robots.txt tester in the old Google Search Console The Screaming Frog SEO Spider also offers some options for validating a robots.txt – even in a test environment. It is advisable to first carry out a normal crawl taking robots.txt into account and then another crawl in which the file is ignored and the status is reported. Under Configuration > robots.txt > Settings you can access the relevant settings: Setting options for robots.txt in Screaming Frog SEO Spider Can I use noindex in robots.txt? No. Google does not support noindex, nofollow or crawl-delay in robots.txt.

    Placeholders Where is the robots

    WhatsApp Number List

    Txt stored? The robots.txt must be stored under exactly. This name in the root folder of your domain. Assuming Iran Telegram Number your domain is “meine-domain.de”, then the robots.txt must be accessible at this address. What if I don’t have robots.txt? If you don’t have any or an empty robots.txt on your website, that’s not a problem at first. This is especially the case if you submitted the XML sitemap to Search Console and don’t have 100,000 URLs including filter URLs. Tip: Take a look at the robots.txt from seokratie.de! How do I change the robots.txt on my website? Some CMSs offer you the option to customize your robots.txt in the backend by default, others require a plugin.