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Online Searches on Google No Longer Generate Clicks and Now

Online Searches on Google No Longer Generate Clicks and Now

Google receives over 70,000 searches per second worldwide, which translates to at least 4.2 million searches per minute, 252 million searches per hour and 5.8 billion searches per day. But 49% of those searches no longer generate clicks to websites! This is because Google makes results such as “Questions and Answers” ​​(a form of featured snippets) at the top of its page, full of relevant content, making around 49% of visits to websites avoidable. How is it possible that the biggest search engine fails to generate clicks? If the clicks disappear, how will Internet users access the information they want to consult? In the absence of clicks, how will websites that depend on them survive? In this article we will clarify what “zero click results” are, the implications for searchers (users) . Those who want found (websites) and the future of Digital Marketing as we know it today.

How Do Featured Snippets or Zero Clicks Appear on Google

What are Google Featured Snippets or Zero Results? Supposedly motivated by improving the experience of its users, faster loading of search results, among others, Google launched Featured Snippets – Search results Zero or Zero Clicks on mobile devices. Consumer acceptance was apparently good and the change was installed once and for all in the remaining devices. Zero-results-search-on-google-made2web Of the people who answered about the usefulness Vietnam Phone Number Data of Zero Results, 51% agree that this new type of content presentation makes it easier to obtain information online. Thus, you can expect, in several searches, a new category of organic results, like “Questions and answers” ​​that will show you content related to your search – “People also searched for”. These results ensure relevant content as it is shown on what people are searching for.

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What is the future of Digital Marketing with Zero Clicks

However, due to the listing format, these results respond to users’ information needs, making around 49% of website visits avoidable. The old vs. Google’s new organic results system in the past, a user searching on. Google would get a page consisting of: paid results (google ads), followed by georeferenced results (google maps) – when. Applicable, and “common” organic results. Now, users are already with a page. That shows them: paid results (google ads), followed by. Organic “zero clicks” results, followed by Geo-referenced ATB Directory results (Google Maps) and “Common” organic results. This example refers to a search carried out on Google.pt in English. In this type of research, featured snippets (Zero Clicks results) often appear at the top.

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