As we saw earlier, an Inbound Marketing strategy allows you to convert prospects into qualified leads and finally into customers, through a series of integrated digital marketing actions. And by acquiring more customers, you can reduce your acquisition costs. For this to be possible, you need to define each action in your plan that will allow you to achieve the objectives of your strategy. cta-download-Ebook-Steps to develop an Inbound Marketing strategy 1. Goals and Personas In the planning phase, there are 2 extremely important aspects that will have an impact on the entire strategy: Objectives that must be clearly defined and therefore must be SMART; Buyer Personas, that is, who your ideal customers are. guide-inbound-marketing-3-how-to-create-a-marketing-strategy-goals-personas-1 Set SMART goals It is important to define the objectives before starting to create the strategy. Only then will you know what actions to take to achieve the intended results.
Outline the Engagement Diagram
Objectives must be SMART (Specific, Measurable, Achievable, Relevant and Timebound): Specific: Your objective must be clear and not create doubts. It should communicate what is expected to be achieved and why it is important. Example: “generate more traffic to my blog, increasing the publication of content on it, from 2 to 4 times a week.” Measurable: It should define criteria for measuring progress and quantifying results. Example: “generate Mexico Phone Number Data 10% more traffic to my blog”. Achievable: Goals must be realistic given the team’s capabilities and available resources. Example: “in the last 6 months, traffic to the blog grew by 6%”. Relevant: The defined goal must be relevant to your business. Example: by generating more traffic to the blog, my brand will start to gain more notoriety online and, as a result, I will increase the number of prospects.
Create the Content Plan
So your smart goal could be something like: in 6 months, my company blog. Will have 10% more traffic by increasing the. Publication frequency from 2 to 4 articles/week. Another examples: in 6 months, increase the average online. Purchase value from €30 to €50 by presenting complementary products. To users; in one year, increase online revenue by 20% through investment in paid campaigns, which until now. Had not been done; in 3 months, increase the number of webinar registrations. By 10% by sending email marketing to the database. Even though you ATB Directory understand the definitions, you don’t know how to start defining your SMART goals? Our Smart Goals Definition Template will help you get started.