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Find out how to use linkedin, facebook and twitter for your company newsletters
“Nothing is created, nothing is destroyed, everything is transformed”. A great lesson, taught by lavoisier, which we experience every day, in every sector. Daily bulletin, weekly editorial, supplementary story… They are editorial formats linked to the era of paper. Which probably evoke nostalgic feelings in many of us. Were they really lost? Or did they just transform? Well yes, these contents have not been lost. But have survived the changes of time, modifying their form . Finding out what clothes they wear . Today to adapt to new technologies and needs will surprise you.
Are you also waiting for news of the day, of the market or, why not, of your competitors’ initiatives? Maybe you’ve never thought about it, but we’re sure you do it every day. New database While before the wait took place in front of newsstands or at the mailbox. Today everything happens on email and via emails . The best-known editorial formats have survived precisely through newsletters . Emails that are sent to a list of subscribers to keep them updated. For some years now, newsletters have become one of the most fundamental contents of digital marketing . They are used to maintain direct contact with your community. Stimulate it, inform it and pamper it.
For writing the newsletter on social media . There are no technical characteristics to respect. ATB Directory but, linkedin provides some advice to keep in mind. To optimize the newsletter as best as possible:
Choose a topic that you are an expert on and that your community will be interested in. Try to write texts that attract the attention of your audience,
Choose a title that clearly describes the content of your newsletter. The title of your newsletter must be short and intuitive. To remain imprinted in the minds of your contacts,
For the logo use an image with dimensions 300×300 pixels ,
Each article must be accompanied by a non-generic cover image . Remember that usually the images that get the best results are those with people’s faces,
Interact with your followers : share your newsletter, write comments and ask direct questions. To engage your audience,
Respect the cadence of mailings : it is important that your audience gets used to your publications. And perceives your newsletter as an unmissable event.
