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Building out our relationships with all the different grocery (digital) channel players like Kroger, Sam’s Club, Amazon, Walmart. Pickup and delivery were very nascent at the time. What we realized was Amazon was building this little thing called retail media, and we saw something there. We saw others like Walmart when they worked with [retail media agency] Triad. We realized long-term there was a lot of potential there, so we
In the space early, looking at the retail media networks that were out there, what they were doing and how they were building out the retail media networks. A: What we saw b2b leads during Covid was that all of a sudden, people were buying pickup and delivery a lot. A lot of consumers started downloading mobile apps to do their pickup or delivery orders. They go to the retailer’s website to create accounts and the data that was
By the retailers was all first-party data. So there was a spike in retail media investment because now the retailers were able to create closed-loop attribution ATB Directory around advertising. That’s when we started leaning into retail media networks in a really big way. Q: What were your findings at the beginning? A: The main barrier for customers was delivery costs. We did tests and found that there would be a big spike in sales if retailers
