Open and that can be worthwhile for all sides. Tips & tricks for the editorial plan In addition to the information already mentioned, you can also integrate other things into the editorial plan or use a few tricks to get additional benefits from the document. Below I’ll tell you a few little tricks on how your editorial plan can further simplify your everyday life. Content planning: First the topics, then the rest It is easier to plan the topics first and then determine the format and time frame. Not every topic is suitable for social media and not every product needs an explanatory video. It is therefore much easier to first narrow down the possible topics and then think about formats and the necessary time frame.
The common thread in the plan
Pay attention to the strategy With an editorial plan you can visualize and follow a common thread along the content strategy. If there is no strategy or you don’t know it, it is still advisable to come up with Sweden Phone Number Data some kind of common thread. This makes planning easier. In order to respond to seasonal conditions or specific purchasing behavior of the target group, you can obtain information from the customer and Google tools such as Google Trends. This can help you set a suitable time frame for certain topics. For example, there are more searches about diet at the beginning of the year than in December, so a topic related to losing weight is better planned for a ranking in January than in October.
Google Trend Screenshot Editorial Plan
Show difference between date entries How much time do you still have to submit your contribution? Is there an internal and external deadline? So that you have a better overview of your time leeway, you Spain Phone Number List can use the following Excel formula: For example, enter the project start in line B2 and the internal deadline in line C2. In column E you then calculate how many days are left until submission using the formula =DATEDIF(B2;C2;“d”) and pressing ENTER. screenshot-date-difference-editorial-plan-beginning screenshot-excel-editorial-plan-date It’s even easier with the negative difference in the date. Here a =B2-C2 is sufficient to calculate the days until delivery. excel-editorial-plan-negative-date-difference editorial plan-with-date-difference-negative-days You can then calculate the same thing for the project duration with an external deadline, here in column F: =DATEDIF(B2;D2;“d”) and ENTER.
