What Is Email Bounce Rate

What Is Email Bounce Rate

Email marketing is an effective way to reach out to your target audience and promote your business. However, it is important to keep track of your email bounce rate. But what is email bounce rate and why is it important? Email bounce rate is the percentage of emails that were not delivered to the recipient’s inbox. Instead, the email is either returned to the sender or rejected by the recipient’s email server. The reasons for bounced emails can vary, but they are generally categorized into two types: hard bounces and soft bounces. A hard bounce occurs when an email is permanently rejected and cannot be delivered.

This Can Happen If the Email Address

Does not exist, the domain name is invalid, or the recipient’s email server has blocked the email. Hard bounces can have a negative impact on your email deliverability and can also damage your reputation as a sender. If you continue to send emails to Kuwait phone number list invalid email addresses, your email server could be blacklisted, which will prevent your emails from reaching any recipients. A soft bounce, on the other hand, is a temporary failure to deliver an email. This can happen if the recipient’s inbox is full, their email server is temporarily down, or their email system has marked your email as spam.

Phone Number List

Soft Bounces Are Not as Harmful to Your Email

Deliverability as hard bounces, but they can still have an impact on your overall bounce rate. Now that we know what email bounce rate is, why is it important to keep track of it? A high bounce rate can be an indication that your email list is not clean and up-to-date. If you have a lot of invalid or inactive email addresses on your list, your bounce rate will be ATB Directory higher. This can negatively impact your email deliverability and your reputation as a sender. A high bounce rate can also be a sign that your email content or sending practices need improvement.


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