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Email marketing is one of the most effective ways to reach out to customers, build brand awareness, and drive conversions. However, it’s not uncommon for subscribers to become inactive over time, which can have a negative impact on the engagement rate of your email campaigns. In this blog post, we’ll explore the importance of tracking the engagement rate of an email campaign for subscribers who were inactive for a certain period of time and how to optimize your email marketing strategy to re-engage them. Define Inactive Subscribers Before we dive into how to track the engagement rate of an email campaign for inactive subscribers, it’s essential to define what an inactive subscriber is.
Who has not opened or clicked on any of your emails for a specific period of time, typically 6-12 months. It’s important to segment your email list based on the activity of your subscribers to better target and re-engage those who have become inactive. By identifying inactive subscribers, you can create targeted campaigns that are specifically designed to bring them back to your brand. Analyze Engagement Rates Once you have segmented your email list Switzerland WhatsApp Number List based. On subscriber activity, the next step is to analyze the engagement rate of your email campaigns for inactive subscribers. You can do this by using email service providers’ analytics tools to track open rates. Click-through rates, and conversion rates for each campaign. By analyzing engagement rates, you can gain insights into what types of content. Messaging resonate with inactive subscribers and what doesn’t.
Your future email campaigns to increase engagement rates and re-engage inactive subscribers. Create a Re-Engagement Campaign A re-engagement campaign is a targeted email campaign designed to re-engage inactive subscribers. The goal of a re-engagement campaign is to remind inactive subscribers of your brand. Encourage them to become active again. When creating a re-engagement campaign, it’s important to keep in mind that the messaging. Consider offering a special promotion or ATB Directory incentive to encourage them to become active again. Some key elements of an effective re-engagement campaign include: a. Personalization: Use the subscriber’s name and other relevant information to create a more personalized email. b. Attention-Grabbing Subject Line: Your subject line should be attention-grabbing and designed to entice subscribers to open the email.