Google My Business (GMB) is an essential tool for small businesses looking to increase their online visibility and attract local customers. According to Google data, 76% of users who search for something nearby visit the business on the same day , highlighting the importance of being well positioned on this platform.
Why is Google My Business Important?
Improves local visibility: Businesses registered with GMN appear on Google Maps and in local searches.
Facilitates access to business information: Data such as address, opening hours and telephone number are available directly in search results.
Boosts customer trust: Businesses with good reviews on Google are seen as more trustworthy.
Step by Step Guide to Registering Your Business
Access the Platform Visit the official Google My Business website and click “Manage Now” to get started.
Enter Basic Information Fill in your business name , category , and physical location . Make sure the information is correct and matches what appears on other online channels.
Add Relevant Details Enter:
Opening hours.
High-quality photos of the location, products or services.
Telephone and official website .
Verify Ownership To activate your germany email list account, you’ll need to verify ownership of the business. The most common method is to receive a verification code in the mail.
Update Regularly Keep your information up to date, especially seasonal hours or promotions. Businesses that update their profiles frequently are 42% more likely to be chosen by customers , according to Google.
Best Practices for Optimizing Your Profile
Use Keywords in Your Description In your business description, use terms that are relevant to your target audience. For example, a beauty salon might include “haircuts in São Paulo” or “hair treatment in Vila Mariana.”
Encourage Reviews Solicit feedback from 4 ways to relax after work satisfied customers and respond to reviews – both positive and negative – in a professional and thoughtful manner.
Post Updates and Offers Use the posts area to announce promotions, events or news. This keeps your profile active and engaging.
Add Products and Services If applicable, list your products or services with descriptions and prices. This helps customers better understand what you offer.
Practical Example
A bakery in Rio de Janeiro registered sab directory with GMN started publishing special offers daily, such as discounts on breakfasts. As a result, it saw a 30% increase in the number of in-person visits in just two months .
Many small businesses set up their profiles and then fail to update their information or engage with customers. This diminishes the impact of Google My Business and can lead to outdated information, which can turn potential customers away.
How to Create an Effective Content Marketing Strategy
Content marketing is one of the most powerful strategies for small businesses, as it attracts customers by delivering value in an educational, inspiring and relevant way. According to Demand Metric, companies that invest in content marketing generate 3 times more leads at a cost 62% lower than traditional strategies. For small businesses, it is an opportunity to compete with big brands without the need for a huge budget.
What is Content Marketing?
Content marketing involves creating and distributing relevant and valuable content to attract, engage, and convert a target audience. This content can include:
Blog articles.
E-books and guides.
Videos.
Social media posts.
Infographics.
The idea is to build trust with the public and position yourself as an authority in your field.
Step by Step to Create Your Strategy
Define Your Target Audience Knowing your audience is essential to creating content that truly resonates. Ask yourself questions like:
Who is my ideal client?
What problems does he face?
What type of content does he consume?
Practical Tool: Use Google Analytics or social media tools, such as Meta Insights, to map your audience profile.
Set Your Goals Be clear about what you want to achieve. Examples:
Increase website traffic by 20% in the next three months.
Generate 100 new leads with a free e-book.
Build customer loyalty by offering practical tips in weekly newsletters.
Create an Editorial Calendar A schedule helps you stay consistent and organized. Include:
Publishing frequency (e.g. 2 blog posts per week).
Themes for each content.
Responsible for creation and publication.
Tip: Plan seasonal content or content tied to important dates. For example, on Mother’s Day, a florist could create posts with tips for personalized bouquets.
Use Different Content Formats Diversify the formats to reach different profiles. For example:
Blog article: To educate and generate organic traffic.
Short videos: To engage on social media, such as Instagram and TikTok.
Infographics: To simplify complex data and increase sharing.
Optimize for SEO Content that ranks well on Google attracts quality organic traffic. Include relevant keywords, compelling titles and internal links to strengthen your authority.
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