I recommend that you analyze your competitors’ keywords. How active are your competitors? It’s clear: if you’re in a competitive area, you’ll have to take a look at your competitors more often than if you’re in a more niche area. How well do you know yourself? The better you know about an area, the more likely it is that you will “discover” topics and thus keywords even before your competition. In these cases, you get correspondingly little added value from the keyword gap analysis. Conversely, are you new to a topic? Then look at your competitors at shorter intervals. Your own visibility is gradually decreasing, but that of your competition is gradually increasing.
Of course, there can be other reasons for
This, but it’s definitely worth taking a look at your competitors’ keyword data! Simple keyword gap analysis (Sistrix) You can easily do a keyword gap analysis using various tools, for example Sistrix. To do this, go Mexico Phone Number Data to the “Unused Keywords” section under “Opportunities”. At this point you can then enter up to 3 competitors. What’s great is that you can include the entire competitor domain, but also just individual directories or URLs. This is always helpful if your “competitor” has a significantly larger product range than you: 1. View the Opportunities report. 2. Click on “unused keywords” and enter your competitors. You can either look at the of your competitors.
You will then receive an overview of the
Keywords with an assessment of the search volume, competition and competitor rankings: unused keywords / Keyword Gap Sistrix Here you can see an excerpt of the keywords for which two competitors rank, but our site does not: “barf for puppies” & Co. is a new topic! The procedure is Iran Phone Number explained in more detail in this Sistrix tutorial . Detailed keyword gap analysis (Sistrix & Excel) The standard solution from Sistrix is already very helpful in many cases and should already offer sufficient optimization potential for most online marketers. Sometimes I just want to know more or have a slightly different format or just sort things differently – but that’s not possible at the moment. One thing bothers me more often (is anyone reading from Sistrix? Then please pass it on to product development ;): When looking at the all competitors have to be in the Top 20 / 10 and my website must not be.
