Evaluating an SMS marketing campaign is necessary to measure its effectiveness and determine whether it is profitable or not. After all, launching an SMS marketing campaign has a cost. It is therefore perfectly normal for companies to seek to know whether it is a useful investment or not. How? By measuring the return on investment (ROI) of SMS marketing campaigns.
Currently, there are several ways to measure the ROI of SMS marketing. Today, we will introduce them to you through this article by Octopush.
The different marketing indicators to consider after your SMS sendings
Have you recently launched an SMS marketing campaign and are looking to evaluate it? We suggest you start by analyzing 2 key performance indicators of your SMS campaigns: acknowledgements and STOP rates. By analyzing these two indicators, you will certainly be able to obtain essential information to analyze and measure the impact of your SMS.
Acknowledgments of receipt
Acknowledgments of receipt
SMS receipts are indicators sent by your SMS service provider to confirm receipt of sent SMS messages.
Thanks to the acknowledgments of receipt, you will be able to obtain clear statistics on the reception of your marketing SMS. This will make it much easier for you to spot possible delivery problems. In particular, a latency time for SMS deliveries or an incorrect contact database.
In any case, with the help of this indicator, you will be able to improve your next campaigns by making better decisions. For example, renting an advertising database up-to-date and usable customer database or changing SMS provider.
How to measure the return on investment ROI of SMS marketing?
The rate of STOP SMS
The STOP SMS rate or unsubscribe rate indicates the percentage of contacts who have requested to no longer receive your SMS communications. When this rate is high, it means that your recipients have misunderstood your messages. You will therefore need to work on your SMS campaign debian 10 Buster on our servers to reduce this rate.Concretely, there is an extremely simple method to quantify the return on investment ROI of your SMS marketing. Indeed, you can base yourself on the volume of turnover generated by SMS. To do this, you just need to know the number of marketing SMS sent, the price per SMS message and the turnover generated.
The calculation is as follows x 100%
For example, if by sending 10,000 SMS messages at a price of around 550 euros, you generated a turnover of 1856, the profitability of your SMS marketing campaign would be:
Your SMS marketing campaign will therefore have generated 237.45% return on investment (ROI). One euro invested will znb directory therefore have generated 2.3745 euros of turnover. Otherwise, you can always count only on the percentage of converted customers. That is, what proportion of your contacts actually made a transaction after receiving the SMS. But this measurement remains much less precise than the previous one.
