Which can perhaps wait a little longer, since, for example, nothing will go live with the customer before the relaunch of your accommodating customer in four months? This is not an evaluation of your work or a prioritization If you devaluation of the customer according to the motto that customer X only has priority 2, but rather a useful tool to make your work easier in stressful phases. 15. To-Do box Who will provide additional information and by when? If you still have questions or are missing the customer’s super-informative white paper on the product the content is about, note it in your editorial plan. Supplement the editorial plan with additional important information.
With additional data in the editorial plan
you can make your work easier without much additional effort. What can be included in the editorial plan? In addition to the “must-haves” of your editorial plan, you can add other things if necessary. Depending Singapore Phone Number Data on how and with whom you work on the editorial plan, it makes sense to include the following things: 16. Personas If you don’t just write for a single customer or if your customer has defined several buyer personas , you can name them in the editorial plan for the respective content. 17. Media planning/special promotions If other advertising measures that directly affect your content are planned, it may make sense to note the advertising period or the measure in the editorial plan.
Social media planning Will the post be
pushed via social media? Should this also generate clicks or likes? If necessary, note the format of the social content for your content or the goal of the social media planning for your article. 19. Campaign info/goals Russia Phone Number List Is your content just a microscopic or gigantic part of a huge campaign? Then you can write the campaign goal into your editorial plan. 20. Snippets Sometimes it can make sense to write down the snippets used for the pages created in the editorial plan. This way you won’t forget a snippet and after a while you can check the snippets at a glance. This is helpful if something changes at Google or your customer. 21. Linking Options Have you noticed that your content could be perfectly linked to other existing sites or vice versa? Use a column for possible linking options.
