We live in a time of constant technological revolutions, transforming year by year not only the way we communicate, but also other activities of our daily lives, as well as the consumer experience in various fields of activity. Shopping, sales, entertainment, audiovisual, healthcare, advertising, and retail all need to ride the new waves of technology. Otherwise, the chances of being swallowed by the competition are almost certain. And augmented reality is another trend that is gaining more and more traction. Through this technology, it is possible to provide unique, simplified, and personalized experiences. If you have never heard of augmented reality, no need to worry. You already know it – throughout this article, we will explain what augmented reality is, what its differences and similarities are in relation to virtual reality and the metaverse, and why investing in it is a crucial trend for the future, even in retail.
Why Invest in Augmented Reality
Read on and understand all the details! What is augmented reality? Simply put, it is possible to define augmented reality as the interaction between real and virtual objects, in a kind of mixture between these two worlds. This process is made possible by applications or software integrating virtual elements with the real world. Augmented reality is possible Mexico Phone Number Data with the presence of three items: a real object, which can be an environment or even a person’s image; a camera or any other device capable of capturing the image; an application or software to include the virtual object within the image in question.
How Augmented Reality Can Be a Common Practice in Retail
It is also common to hear the expression “expanded reality” when referring to augmented reality. And to better understand this subject, it is essential to detail the differences between augmented reality and virtual reality. We’ll explain. Virtual reality x Augmented reality Many people confuse these two expressions, which, although they are very similar, have subtle differences. Virtual reality captures digital images, which are reproduced in the ATB Directory real world through a lens or a smartphone, for example. Augmented reality, on the other hand Is based on the material environment, which is combined. With virtual elements to create a new environment, a mixture of the two. Think, for example, of a video game. In virtual reality, you can explore its different levels in a virtual world. In augmented reality, you can experience them happening around you.