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We have different metrics that we analyze daily or weekly, depending on the phase of the conversion funnel. For example, if we focus on the acquisition phase, we look closely at the number of new registrations, new paying users and ARPNU (Average Revenue Per New User) by country or by acquisition interview-with channel. This helps us know which acquisition channels attract the most quality users and focus on them. Important tip: Have you seen it? Nicolas demonstrates the way to understand metrics and make actionable and useful data panels is by confronting objectives with the ways or paths to achieve them.
Another interesting metric that we look at, regardless of the industry email list stage of the funnel we are working on, is the number of users who move to a higher plan and the number of those who move to a lower plan. What has been your biggest Growth success to date at, as part of our Growth Hacking strategy, we work on interview-with what we call parallel marketing projects, that is, micro-projects or micro-websites, focused on a specific niche and objective. One of the Growth team’s biggest successes was the GDPR questionnaire , which we launched before the new European regulation came into force, and which was completed by more than companies.
This allowed us to raise awareness in the email ATB Directory world about the GDPR and how it would affect businesses across Europe, but it also put us at the forefront of GDPR-compliant email platforms, attracting many new users. And what has been your biggest Growth Hacking challenge at. One of the biggest challenges of growth hacking, not only for but for all SaaS companies, is to centralize all the data collected in the different tools used to have a clear vision of how to improve our key metrics. If you could go back, would you have done anything differently in your Growth strategies? One of the biggest risks in growth hacking is waiting too long before launching a project or experimenting with new growth techniques.