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Key Performance Indicators (KPIs) for E-commerce

Key Performance Indicators (KPIs). KPIs are essential for measuring the success and performance of an e-commerce business. By tracking and analyzing these metrics, businesses can identify areas for improvement, optimize operations, and make data-driven decisions.

Core KPIs

  • Website Traffic:
    • Number of visitors
    • Page views
    • Bounce rate
  • Conversion Rates:
    • Cart abandonment rate
    • Checkout conversion rate
    • Purchase conversion rate
  • Average Order Value (AOV):
  • Customer Lifetime Value (CLTV):
    • The total revenue generated by a customer over their lifetime
  • Customer Acquisition Cost (CAC):
    • The cost of acquiring a new customer
  • Customer Retention Rate:
    • The percentage of customers who remain loyal to the business

Marketing KPIs

  • Email Marketing:
    • Open rate
    • Click-through rate
    • Conversion rate
  • Social Media:
    • Engagement rate (likes, comments, shares)
    • Follower growth
  • Search Engine Optimization (SEO):
    • Organic traffic
    • Keyword rankings
    • Backlinks

Product KPIs

  • Product Sales:
    • Units sold
    • Revenue generated
  • Product Returns:
    • Return rate
    • Reasons for returns
  • Product Reviews:
    • Average rating
    • Number of reviews

Customer Experience KPIs

Whatsapp Data

  • Net Promoter Score (NPS):
    • Measures customer loyalty and satisfaction
  • Customer Satisfaction Surveys:
    • Customer feedback on product quality, service, and overall experience
  • Customer Support Ticket Resolution Time:
    • Measures the efficiency of customer support

Financial KPIs

  • Revenue:
  • Profit Margin:
    • Net profit as a percentage of revenue
  • Return on Investment (ROI):
    • The return on marketing and other investments

By tracking and analyzing these KPIs, e-commerce businesses can gain valuable insights into their performance and identify areas for improvement.

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