Are more Marketers are responding to this, because as you can read in the article Marketing technology in , innovative trends , an increasing share of marketing budgets goes to marketing technology. According to Gartner, that number is now . percent and the number is only expecte to increase. So you cant be left behind if you want to keep your audience happy in the new year. Become an authority with long-form content One way to respond to your audiences nees is to share long-form content. Long-form content provides more value and comprehensive information than shorter posts.
Fake news puts people on edge marketing
This gives the reader the feeling that they can really move forward with, for example, a marketing strategy to stay close to home or with SEO. To be clear long-form content is text of more than a thousand words. It can be a blog, but also a white paper, testimonial or an e-book. Hubspot and Neil Patel, are examples of websites that share a lot of long-form content. Can website visitors handle long-form content. According to Julian Shapiro photo editor of Demand Curve, we should no longer look at the attention span, but at the consideration span. Content must immeiately grab the readers attention.
Messages are no longer accepted blindly
Otherwise they will drop out. So you have to get to the point almost immeiately and entice the reader to keep reading. By sharing in-depth and informative articles, you strengthen your expert status. As a result, website visitors will return faster if they want to know more about the topics you write about. It is therefore important that you always ATB Directory write from the same themes that suit your business, so that website visitors know what to expect from you. Also read Learning? , inspiring podcasts about content marketing Long form content on Google Another reason why long-form content has been getting.
