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Video is a very popular content format and has generated a growing interest that seems to be here to stay. As it is such an effective communication tool, its scope has grown significantly over the last few years. Currently, video is seen as an integral part of the corporate communication. Strategy, with applications in areas as diverse as marketing. Sales and customer support. In marketing, its importance is increasing, especially in the context of. Social media strategies. Video-guide-3-the-importance-of-video-marketing source. State of video marketing survey 2021 what is video marketing? We can say that doing Video Marketing is simply using video as part of marketing communication in companies. Video content simplifies understanding of complex information. allows you to tell a story in a more dynamic and engaging way.
When integrated into a coherent Marketing Strategy, broadcasting part of the content in video will contribute to: Increase user interaction with the brand; Help identify and solve your problems; Quickly inform about a product or a service. By combining video with other content formats already used in business communication, there is an increase in the effectiveness of this communication. The message reaches users more easily and in a more interesting way, helping to create closer relationships. With the evolution of video creation and dissemination Japan Telegram Number Data platforms, today it is also more accessible to measure and monitor the performance of this content format. This data collection is vital for an effective Video Marketing strategy. cta-download-guide-video Why Use Video for Marketing? The power of video is more noticeable the more complex the message to be conveyed.
It requires some resilience on the part of the reader to follow all the information described and does not always fulfill its function, due to possible interpretation problems. Users are able to retain 95% of a video message and only 10% of text messages. Source: Forbes When the same information is transmitted on video, it becomes easier to understand because it combines language with sound and image. On the other hand, the presence of the voice, or the human figure, contributes to generating greater empathy and holding attention. Benefits of using ATB Directory video for marketing video-guide-3-the-importance-of-video-marketing-benefits-of-using-video-for-marketing. Depending on the strategy applied and the means through which the. Videos are , we can group the advantages of video marketing into different. Aspects: if the improvement of the organic visibility of the website, since the. Videos can be indexed; increased website traffic. Increased average session time, even with short videos.
