Video Marketing Strategy Guide The Plan and Pre-Production

Video Marketing Strategy Guide The Plan and Pre-Production

Videos have been gaining prominence in marketing strategies . Video marketing manages to follow the audience through the different stages of the buyer’s journey. With the right video we can attract, entertain, create a relationship, sell our product or service and retain our customers, building their loyalty. There are several studies that prove the value of video marketing, through impressive numbers: Video will account for 82% of all Internet traffic (Cisco); 90% of consumers are influenced by videos in their purchasing decision (Forbes, via Vidyard); Putting a video in email marketing increases the click-through rate by up to 300% (MarTech Advisor); On social networks, videos generate 1200% more shares than text and images combined (Brightcove, via Adelie Studios); A video on a landing page can increase conversions by over 80% (Visually, via Adelie Studios).

What Resources Do I Have to Create the Video

Guide-how-to-have-the-best-digital-marketing-strategy-with-video-marketing-part-1 Throughout this guide, we’ll explain: What is video marketing; The advantages of including this digital strategy in your overall marketing plan and Key elements to consider in a video marketing strategy. In the Vidyard video below, you can find out in summary everything you should consider and decide before proceeding with a video marketing strategy. We’ve structured Philippines WhatsApp Number Data the content of this guide into three phases: pre-production, production and post-production. So let’s start with the pre-production phase. Phase 1. Pre-production: how to define a video marketing plan Think of pre-production as the ideal stage for planning. Before turning on the lights, pressing play and screaming action, it’s important that you spend some time defining the role that video will play in your overall digital marketing strategy.

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Make Sure Your Video Content Aligns with the Buyer’s Journey

We can aim to strengthen the brand image, entertain and educate the public or support digital sales. Then define the main objective of the video and list the resources you will need. Answer some questions, such as: What do you want this video to inspire people to do? Know or promote your brand? Discover or buy a product/service? Register for an event? Read a post on your blog or download a resource? Subscribe to your newsletter? What resources do I have to create the video? Talent? Video editors? Equipment? Studio? What phase of the ATB Directory buyer’s journey do I want to communicate with the video for? Attraction? Consideration? Decision? Loyalty Formulating answers to these questions will help you narrow down the countless possibilities, directing all your efforts towards fulfilling your objective. In this context, the resource variable usually dictates the viability and success of this type of multimedia actions.


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