The summer sales season is fast approaching , which usually start on the first Saturday of July: the exact date for the start of the 2024 summer sales is July 6th . Retailers should not wait any longer to plan their marketing activities: the summer sales are too important for sales. Among the means of communicating promotional initiatives, the SMS channel is one of the most effective, but you need to know how to make the most of it. How to write and send truly effective SMS for the summer sales ? Continue reading and discover our advice, with various examples of texts.
3 Reasons to Use SMS for Summer Sales
We will never tire of repeating it: SMS is one of the favorite tools for marketing, because it offers countless advantages. Here are the 3 main advantages of SMS :
- SMS is a personal and direct communication channel with your customers
- They can be received by anyone, at any time , without the need for special apps or internet connections.
- They are read in a very short time by 98% of people
For this reason, when you bulk sms master want to promptly communicate information to your customers , such as the start of sales, SMS are the most suitable channel.
Schedule SMS for sales
Before you start writing your summer sale SMS, take a moment to think:
- to the strategy you would like to follow;
- what you would like to achieve from your SMS campaign.
Also, if this is not your first time sending SMS for summer or winter sales, take some time to review what you have done previously and analyze the results obtained. This should give you a solid base from which to start creating your new campaign, so you can avoid everything that has not brought satisfactory results and take inspiration from everything that has worked.
If, however, this is your first time approaching the world of SMS marketing, let our advice guide you.
Choose your target
What does choosing your target mean exactly? It means deciding who your SMS campaign is aimed at . This first step should never be underestimated, because the choice of your target will influence subsequent ones. Once you have decided who you want to send the SMS campaign to, you move on to organizing your how our mobile phone numbers end up in the databases of scammers and various “spammers” customer address book, dividing it into groups . The possibilities here are endless and the decision should be made based on your objectives. The main advantage is that, once you have divided your customers into various groups (for example, dividing new ones from old ones and dormant ones), you will be able to send multiple SMS , with different content, to everyone in a very short time.
Here is an example of an SMS text:
Hello, we are pleased to invite you to our summer sales. The SALE for you starts today! Visit our store in Pavia.
Personalize your SMS
Once you have divided your customers into different groups, you can move on to personalising the message. Try to send unique SMS to make your customers feel unique too .
Calling each of your customers by name will help make them feel special and truly important. How to do consumer data it with little time at your disposal? Discover how to use the dynamic fields of our platform, to personalize your SMS with their name and surname .
An example?
Hi [name] [surname], our SUMMER SALES are about to begin! We’ll be waiting for you in store this Saturday with the first discounts.
If, on the other hand, you have divided your long-time customers from new ones, you could personalize the message both in terms of the percentage of the offer and the start date of the sale . For example, you could give an extra 10% discount to your most loyal customers and start the sale, just for them, 48 hours in advance.
