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  • Take a flexible approach to projects and be

    Willing to unlearn what you ‘know’ and make mistakes. However. then remember to learn from them! Collaboration: Our recent Take a flexible approach to projects and be member survey discover that collaboration was a top skill to hone. This enables teamwork. building relationships. and resolving conflicts. Willingness to learn: Learning is crucial for career development. A willingness to learn demonstrates a thirst for knowlge and a desire to be better in a role. Top tip: One way you can use AI to nudge your creativity is by developing a good understanding of the key AI algorithms.

    This will enable you to see opportunities

    For innovation while helping you guard against any potential risks. 8. Data Privacy & the Ethics of AI The age of AI brings risks. Because it is a generative  Malaysia Telemarketing Data technology. there’s the potential for misinformation. plagiarism. and harmful content. along with a lack of transparency and job displacement. All areas of industry are learning to deal with the effects of AI. from publishing and entertainment to mical and manufacturing. with ongoing litigation against key AI companies set to increase during 2024. such as a potential landmark case from the New York Times.

    As a result of the rise in AI and automation

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    Salesforce research found that 60% of leaders believe data security skills and 58% believe ethical skills will become increasingly Canada Phone Number  important in the workplace. Marketers have access to a lot of customer data. and AI platforms are already us widely to gather and sort information through chatbots or automation. This has ethical implications and can lead to issues with data privacy if customers are track using AI without consent or if bias occurs due to poor or misrepresent data. So it’s important for marketing teams to be transparent about their use of AI and in the collection and processing of personal data.

  • Companies should ensure their systems are secure

    private. and non-discriminatory. Read more Companies should ensure their systems are secure listen to Sean Falconer of Skyflow on the DMI podcast on issues of data privacy within the AI landscape. “I prict in 2024 we’re going to come over the hype cycle and the real work in generative AI is going to start where real projects will have meaningful impact to people’s lives.” Sean Falconer. Skyflow How to Upskill in the Age of AI People are inevitably concern about job security in the age of AI. After all. many manual and labor-intensive marketing tasks will soon be done by AI – if they aren’t already.

    So how can you safeguard and develop

    Your marketing career? Awareness: The first step to protecting your career is to become aware of how the industry is changing. Take time to Macedonia Telemarketing Data  learn about the latest developments. trends. and tools so you can stay relevant. Action: Use knowlge to determine your next steps. Are you going to sit on the sidelines and let these changes roll over you? Or are you going to dive in with two feet and try to understand what’s going on and learn how you can keep up? Application: What can you do with this new knowlge? Apply what you’ve learn about AI.

    Think about how we all learn

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    Social mia marketing. We didn’t just watch a video. we put Instagram or TikTok on our phones and us them! Updat 2024 What 8 Skills Canada Phone Number Do Marketers Ne to Use AI Effectively? RELAT AI in Digital Marketing – The Ultimate Guide ChatGPT Prompt Guide for your Digital Marketing Plan 10 Essential Skills Every Digital Marketer Nes to Know The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date Membership Holiday Update 2023 Use AI to boost campaigns and drive productivity Artificial intelligence is a game changer for marketers as it helps personalize.

  • She’s passionate about digital marketing

    Optimize and automate many key marketing activities. Our new short interactive AI course (with practical walkthroughs) will help of AI and use key AI tools She’s passionate about digital marketing for research. content development. data-driven decision-making. and creative design. Reserve your spot today! RELAT FREE VIDEO LESSONS Thinking Strategically Benefits of Strategic Thinking Project Planning Benefits of Agile Thinking Digital Leadership Metrics Management Working With Others Benefits of Team Collaboration View Courses Share via: Clodagh O’Brien CLODAGH O’BRIEN Clodagh O’Brien is a content creator and strategist. Over the last 12 years. she has creat and manag content for many SMEs and global brands.

    And the impact of technology on culture

    You can find her on Twitter or LinkIn. Categories:ArticlesDigital Management and .Leadership Recommend For You Toolkits Luxembourg Telemarketing Data  Assess Your Career: The Ultimate Toolkit Toolkits. New Employee Induction Template Webinars: Webinar: Stand Out from the Crowd: Advance your Career in Digital Marketing Articles. Membership Holiday Update 2023 Articles. 8 Universities Leveraging AI to Drive Student Success Articles. 5 Key Elements of a Killer LinkIn Summary (& 5 Great Hacks). Get the latest digital marketing data. insights and toolkits from DMI A Guide to Marketing on .Threads ArticlesDigital StrategySocial Mia Marketing Written by Alison Battisby Threads may be new on the social mia scene.

    You understand the fundamentals

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    Brazil. Mexico. Japan. and the UK. With the platform finally opening up to EU countries in December 2023. a market of almost half a Canada Phone Number billion was newly available. with the platform potentially seeing about 40 million more users per month. according to The Wall Street Journal. Threads’ rise has been pretty monumental so far. with Mark Zuckerberg claiming that the app has a solid chance of reaching a billion users in the not-too-distant future. Threads has position itself as a platform to empower content creators. And while its leadership team states that Threads doesn’t exist to amplify news.

  • Threads is a short-form content-style

    Let’s get start. What Is ? A is a short-form content-style Guide to Marketing on  Creat by Meta.  social mia platform that many see as the forward-thinking alternative to Twitter. The Threads platform is in many ways like the platform formerly known as Twitter (which is now simply nam ‘X’) in terms of feel and functionality. However. one of the key differences is that it’s decentraliz. This means that rather than being regulat by one central entity. users can take charge of their privacy settings as well as the way they view.

    Create and interact with the content

    A social mia platform fit for the age of the Metaverse.  gives creators as well as personal users complete autonomy over what they Lithuania Telemarketing Data  create. and consume. Since  is a short-form content-style Elon Musk acquir X. and we’re still figuring out how the platform will change. droves of users are flocking to Threads as a better alternative. Read: Our ultimate guide to AI in digital marketing to get ahead of the pack in the age of the Metaverse. Quick Guide – 12 Ways Digital Marketers Can Use ChatGPT Download For Free Who Is Using Threads? So far.

    Threads appears to attract users

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    From a fairly broad range of demographics. However. there’s a bit of a skew when it comes to gender. In fact. according to one study. around 68% of users Canada Phone Number  are male Threads is a short-form content-style and 32% are females. What’s also striking is that while users from all key user demographics use Threads. the bulk of the platform’s user base are Gen Zers. 96% of the platform’s users also frequently use the Meta-own Instagram (which is a given. really). with 80% also being highly engag on WhatsApp. Threads has shown to be particularly popular in India.

  • Marketing will introduce you to the fundamentals

    Our Professional Diploma Marketing will introduce you to the fundamentals in Digital  of digital marketing and dive into key areas such as content marketing. social mia. SEO. email. digital strategy. and much more. Book your spot on the course today! RELAT FREE VIDEO LESSONS Content Marketing Content Curation Tools Content Creation Content Strategy Formation Content Marketing Community Management Content Creation Content Creation Tools View Courses Share via: Mischa McInerney MISCHA MCINERNEY Mischa McInerney is the Chief Marketing Officer. Digital Marketing Institute. Mischa has over 20 years’ experience in various countries. industries.

    And roles across the world

    She is fluent in Japanese and once host a cooking show on Japanese television. She was a co-founder of an email marketing company in Australia. before Lebanon Telemarketing Data  moving back to Ireland to set up her own Marketing Consulting company. . Ireland’s largest bank as Director of Digital and CVM. 9 months ago she mov to the Digital Marketing Institute as CMO of Marketing will introduce you to the fundamentals the world’s largest provider of on-demand certifi Digital Marketing Courses.

    Outreach transforms sales

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    Data into actionable insights. CaliberMind augments B2B sales. and Market Brew reveals data for your SEO strategy. “AI can be Malaysia Phone Number  a very technical and complicat field. But you have to take the time to learn about it. Block off time each day to learn something new. Read. learn. watch. listen. talk to people and try to understand where things are and where they are going.” Jim Leckinski 6. SEO Search engine optimization (SEO) is a fundamental part of any marketing team’s activities. By gaining an understanding of what people are looking for in search engines.

  • Content creation and generation

    For others. the rise of AI is something to fear. We’ve already seen the benefits of AI in digital marketing. It can take over menial or repetitive tasks. it can Content creation and generation drive automation and personalization. and it can help you get valuable insights into customers. But there are also disadvantages such as security risks. ethical considerations. and. most importantly. job displacement. Marketers who want to thrive in this new age ne to understand one thing – you must learn the skills requir to work with AI or fill the gaps that it can’t.

    Ways Digital Marketers Can

    Use ChatGPT Download Free FACT: When we ask our 200k+ LinkIn followers what the most important trend will be in 2024. 62% answer AI in  Latvia Telemarketing Data  marketing skills. Below are eight key skills that are requir to help marketers thrive in the age of AI. And we’ll give you tips on how to upskill in the age of AI. Knowlge of ChatGPT Data analysis Marketing automation Experience of AI tools and platforms SEO Soft skills Data privacy and ethical AI What 8 Skills Do Marketers Ne to Use AI Effectively? 1.

    Knowlge of ChatGPT While AI

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    Has been around for a while in the background. what chang the game is ChatGPT. Beneath all the hype. ChatGPT is an AI system bas on a Malaysia Phone Number  generative language model us to engage in conversations. gain insights. and automate tasks. While the technology only hit the mainstream in November 2022. countless people are already using it for various tasks. from ideation to content creation and analysis. “You might type something in ChatGPT today and not be too impress by the answer. However. tomorrow.

  • Watch our video on how to get start

    ChatGPT will be twice as good tomorrow. And it’ll be Watch our video on how to get start four times better the next day! That’s how fast things move in this sphere.” Jim Leckinski. Kellogg School of Management The important thing to remember about about ChatGPT is that it forms the basis for many future AI technologies. For example. image generator DALL-E 3 is built natively on ChatGPT and has evolv so you don’t ne to use prompt engineering – a task that confuses many marketers. As AI technology continues to evolve. so will the platforms and their abilities. So ChatGPT is a great place to start in terms of using generative AI technology and understanding what it can do and how.

    Learn more: with ChatGPT

    And download our Guide to ChatGPT Prompting for your digital marketing plan. 2. Watch our video on how to get start Content Creation & Generation It’s understandable that content Kuwait Telemarketing Data  marketers and designers would be worri about AI. After all. AI can generate content quickly and easily bas on simple text prompts for both written content and imagery. But content creation isn’t just about gathering and curating content that’s already out there.

    Look at it from this perspective

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    AI can help you with your content creation. It can help drive content ideation. help find suitable keywords. or kickstart Malaysia Phone Number  a blog introduction you’re having trouble with. It can also help to generate content for time-consuming tasks and free you up for more creative and enjoyable endeavors. In 2024. generative AI technologies can help you with a range of tasks: Blog writing Sales writing Social mia marketing Email marketing Image creation Content ideation Video production Whatever you ne to use it for. AI should be part of your content creation strategy and process.

  • You ne to learn how to make the most

    It and use data to fe into it to attract high-intent customers. The You ne to learn how to make the most more you know about AI. the more you will get out of it. A good understanding will also ensure you stay competitive when it comes to that promotion or job opportunity. “People are using AI because it’s lower cost and highly scalable. But if you don’t have a good creative platform and it doesn’t come from creative and data-driven insights. then it’s just spray and pray really.” Mischa McInerney.

    CMO of the Digital Marketing

    Institute 3. Data Analysis Most businesses aim to make more of their data. A report by Pecan AI found that more than four out of five marketing  Kenya Telemarketing Data executives find it difficult to make data-driven decisions. while 84% say their ability to prict consumer behavior feels like guesswork. Understanding your data means you can gain insights that help you learn more about your customers and ensure you design a user interface or campaign that delivers. It’s also about analyzing data at scale and quickly to get meaningful results that allow customer-bas prictions.

    AI enables you to put all

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    Data into the mix – not just what you get from GA4 – such as reviews. forums. and social mia posts to get an idea of what your Malaysia Phone Number  customers are saying. And text analytics can give insight into customer sentiment. discussions. and conversation trends. If you want to successfully implement AI. you ne to develop your data analysis skills. The more you develop these skills. the better you’ll be able to grasp the insights that AI can deliver. This involves honing your expertise in the following areas: Data collection Data visualization Data cleaning and management Data-driven decision-making Data protection and privacy These data skills are critical for enabling you to set up and operationally deploy the AI systems that you ne.

  • These types of automation tools can

    What 8 Skills Do Marketers Ne to Use AI Effectively? 4. Marketing Automation AI and automation go hand in hand.  help you identify the best channels. platforms. and times to These types of automation tools can reach your target audience and enable you to do it at scale. quickly. You can use automation for a wide range of marketing activities such as: Email marketing: Create trigger workflows and drip campaigns. segment audiences into lists. and drive personalization through insights. Lead generation: Find and nurture customers and segment your traffic for greater personalization.

    Use chatbots to respond

    To messages. schule social posts across channels. and track social conversations. Content These types of automation tools can  creation: Get ideas for content and generate compelling Kazakhstan Telemarketing Data  marketing content bas on input parameters including style. tone. and subject matter for a range of formats. Performance indicators: Track the success of your campaigns by plugging in the most relevant and important metrics. What 8 Skills Do Marketers Ne to Use AI Effectively? According to Salesforce. 97% of global workers say they believe that businesses should prioritize AI in their employee development strategy. 5.

    Experience of AI Tools & Platforms

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    Although AI may seem daunting at first. marketers simply must develop a basic understanding of the AI tools and platforms out there. Many Malaysia Phone Number brands can craft content that meets people’s nes and turns up higher in search results. However. the SEO landscape is changing. Google relies on algorithms that crawl and index pages and rank them bas on EEAT (Experience. Expertise. Authoritativeness. and Trustworthiness). But AI is continuously being us to improve these processes and algorithms to make search results more accurate. comprehensive. and personaliz. Google’s Search Generative Experience (SGE) may be still in an experimental phase (as of early 2024). but it’s already shaking things up and has the potential to affect clickthrough rates.

  • Set objectives Understand your audience

    Marketing funnel to drive sales Establish Set objectives Understand your audience your content pillars Develop a Push-and-Pull approach Use a hub-and-spoke model Create data-capture Set objectives Understand your audience content Amplify your brand using advocates Set KPIs and measure success Let’s get start! What is Content Marketing? Content marketing is a strategic marketing approach that involves creating and distributing content that your audience finds valuable. “Content marketing nes to be relevant and consistent. It’s to attract and engage a target audience and provide information. entertainment. or utility. It’s not a sales message. That’s content marketing in a nutshell.

    Be relevant Use the content

    Chief Marketing Officer at the Digital Marketing Institute. 1. Set objectives The path here is to set objectives that look at all stages of the Jordan Telemarketing Data  funnel. This Set objectives Understand your audience will help you to understand the motivation at each stage and see what content is requir to drive them to the next. For each stage. and important to your business. Here’s an example of how you can map out your objectives: 1. Grow brand reach and engagement Increase unprompt brand awareness from x to y Increase reach and engagement on social mia from x to y 2.

    Set KPIs that are relevant

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    Consideration Grow non-blog organic traffic from x to y Grow blog traffic from x to y 3. Conversion Increase organic UAE Phone Number List  sales from x to y. Increase data capture from the blog from x to y 4. Advocacy. Increase shares on social mia from x to y Increase the number Set objectives Understand your audience of backlinks to the website from x to y Increase testimonials from customers from x to y DMI Insider tip: Have one or two objectives under reach and engagement. consideration. conversion and advocacy.

  • The second thing we know is that

    Understand your audience Before you develop any content. you ne to understand who you are talking to and what they ne. That requires you to build target buyer personas. You can get this type of information in Google Analytics (GA4) to examine who your audience is. For example. what percentage is male or female? What devices are they browsing on? What ages are they? What interests do they have and what sites are they looking at? DMI Insider Tip: We often see that people are browsing career sites. So we know they’re either changing or starting their careers.

    They shop for value

    That’s important because when we’re building landing pages. the value side of our messaging nes to be dial up. Once Japan Telemarketing Data  you establish who your target personas are. you ne to figure out their ne states: these can be emotive (desire or fear). social (FOMO or vanity) or logical (financial gain). From this point. you can create content to tap into those nes. Build a Content Marketing Plan in 10 Steps 3. Be relevant Being relevant is the content sweet spot! It’s the intersection of what you want to talk about and what your audience wants.

    Being relevant infographic

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    Being relevant infographic A lot of brands don’t really get this part of the content plan. They talk about what they want to tell people UK Phone Number List  about. rather than focusing on what the customer nes and wants to hear. But how do you know how to be relevant to your audience? Here are some starting points: Keyword research Social listening Leverage SEO Review in-house data Experiment with content A/B testing Ask your customers Track competitors DMI Insider Tip: Listening to your customers through social channels is one of the easiest and most effective ways to connect with them.

  • As well as with your competitors and others

    You’d never thought As well as with your competitors and others  of following. Learn more in our comprehensive guide to social listening. 4. Use the content marketing funnel to drive sales Content marketing can have a huge impact on the customer journey. The four stages in a loop as people decide on a purchase. McKinsey customer journey model McKinsey customer journey model . At each stage of the journey. you should use different channels and content: Consideration – Build brand reach and engagement through engaging content and optimiz SEO. Evaluation – Build brand advocacy through customer testimonials and influencer engagement.

    The McKinsey model shows

    Purchase – With stronger brand recognition. you may see an increase in brand-l searches. increase the clickthrough rate and ruce the CPC. Post-purchase – Increase Jamaica Telemarketing Data  upsell and renewals through compelling content: using the right message to the right audience at the right time. DMI Insider Tip: The more content you create where you’re talking about meaningful and relevant content. the more people will share your social mia posts and the more top of mind you’ll be when they’re actively evaluating what product or service they want. 5.  The content pillars should be a blend of both brand and commercial drivers.

    Establish your content pillars

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    One pillar could be a hub and spoke model where you can drive traffic to a website. and increase keyword rankings and metrics like UK Phone Number List  leads or sales. DMI Insider Tip: Decide on four key business pillars. Some will be brand. like thought leadership and some will be commercial. There should be a blend of two. No more than four. and all of your content should fall under each of these pillars. Here’s our example of content pillars to help guide you. Sample content pillars Sample content pillars Bonus Tip. Check out this short video from .DMI expert Will Francis on ChatGPT prompts to generate ideas for your content pillars.