June marks Blueshift’s 10th anniversary, celebrating our journey from a startup to a thriving scale-up.
A VisionBack in 2014, our co-founders—Vijay Chittoor (CEO), Mehul Shah (CTO), and Manyam Mallela (Chief AI Officer)—shared a vision. They recognized a common problem many brands faced: a lack of genuine customer loyalty. Consumers felt misunderstood and disconnected from the brands they interacted with. Our founders aimed to bridge this gap by creating a company that truly understood and met customer needs.
Our Culture is our Driver
Reflecting on the past decade, it’s clear that our MORPH culture has been pivotal. This culture embodies our willingness to try new things (and make Mistakes), an intense Obsession with customer satisfaction, constantly Raising the bar, working together and Playing as one team, and finding ways to Have fun amidst hard work. These values have made every moment of the last ten years special. Our culture has earned us recognition, including being listed among Fortune’s Best Workplaces and the Deloitte Fast 500 for four consecutive years.
In the present age email database has become deeply ingrained in the masses because an email database is a collection of email addresses and related information, which is often used for marketing or communication purposes. An email database is a smart marketing strategy. An email database contains all the important data points. Formed to benefit businesses and job function fmail database brands across all sectors, we are always working to benefit you. Are you wondering about the latest mailing database? Then today’s post is for you. Today I will share what is Latest Mailing Database and how it works. Latest Mailing Database usually means communicating with customers and potential customers through Latest Mailing Database, direct mail and face to face meetings are not part of Latest Mailing Database. Also we have Latest Mailing Database You can get detailed information about us through us and we sell the latest mailing database data at low cost.
Helping Brands Become Customer Obsessed
While much has changed in the last decade, some fundamental trends remain constant. Customer expectations around trust, consent, and privacy have only grown stronger, emphasizing the importance of first-party data. Integrating human creativity with machine-based intelligence continues to bring us closer to achieving personalized, one-on-one customer connections at scale.
Innovation Journey Continues
In response to market demands, we launched our AI-based journey builder and predictive journeys in 2016, at a time when AI was still emerging. We were awarded a patent, developed our no-code AI recommendation advertising material studio, and collaborated with AWS on LLM-based personalization. Our partnerships with Snowflake, Salesforce, and Shopify have further fueled our innovation.
Our efforts have been widely recognized
Gartner Cool Vendor in AI for Marketing
Gartner Magic Quadrant for CDP
GigaOm Radar Report for CDP Leader and Fast Mover
Research In Action, Market leader for Customer Data Management
G2 recognized us as a leader in Marketing Automation and CDP
Partnering with Customers Across Multiple Verticals
We are honored that many recognized and loved brands trust Blueshift’s Customer Engagement platform for their marketing. Our customers include Carparts.com, Five Below, US News, Warner Brothers Discovery, LendingTree, Amerilife, BBC, StichFix, and Udacity.
Building World-Class Leadership
Beyond our three co-founders, Blueshift has strengthened its leadership team with industry veterans such as Travis Adlman (CFO), Todd Illberg (VP of Customer Success), Janet Jaiswal (VP of Marketing), Karen Chernoff (VP of HR), and Abhay Ghaisas (VP of Engineering).
Looking Ahead
Today, our customers tell us two things: the demise of third-party asia phone number cookies increases the focus on actionable first-party data, and everyone is striving to leverage AI effectively for marketing. We thank all our team members for helping us reach this milestone. It’s an exciting time to continue building toward our vision. Though Blueshift is a decade in the making, we maintain the spirit of “It’s still day 1.”
Blueshift 10 Year Anniversary
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In personal finance, data silos refer to isolated data sets stored separately by different departments or systems, such as sales, marketing, or customer service. These silos result in disjointed marketing strategies, ineffective 1:1 content engagement, and missed opportunities to engage customers.
For example, marketing teams may lack visibility into a customer’s transaction history, while the customer service team has limited access to marketing data, leading to inconsistent messaging and poor customer experiences.
Data silos slow down customer engagement efforts, prevent marketers from making data-driven decisions, and limit visibility into customer behaviors. The ability to market certain products or services based on a customer’s past purchase or browsing behavior not only increases conversion rates but also makes the customer feel as if their unique position is understood.
Why Traditional Data Management Solutions Fall Short
Many personal finance companies rely on outdated data management tools and practices that fail to unify customer data. These legacy data management solutions have significant drawbacks.
As opposed to CDPs, traditional data management systems cannot integrate data from multiple sources into a unified platform, leading to incomplete views of customer information. Personal finance companies also often use separate systems for marketing, sales, and customer service, which exacerbates data silos and limits collaboration across teams.
Without a comprehensive platform to unify data, financial companies struggle to achieve seamless customer engagement or optimize marketing strategies. Even with the clear advantage of using a CDP, there are still important considerations to take into account with modern data management solutions.
Strong security and privacy are at the core of any financial company, and as such, a CDP must adhere to a strict level of security. Solutions like Blueshift’s CDP offer enterprise-grade security measures to ensure compliance with regulations such as GDPR, SOC2, and CCPA.
Solving Fragmented Customer Data Across Departments
CDP Software: The Key to Solving Data Silos in Personal Finance
One of the most significant issues in personal finance is the fragmentation of customer data across different departments. Sales, marketing, and customer service teams often store data in isolated systems, preventing a unified view of the customer.