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  • Check out the main digital marketing trends for

    With already knocking on our door, it is important to know the main marketing trends for next year. Of course, there is no ready-made recipe, but we can take stock of the adaptations that companies have undergone this year and how they will deal with this in 2021. By noticing new behaviors, it is possible to anticipate possible changes in the market. Companies that did not exist online had to make changes to continue selling and reach new customers due to the challenges that the pandemic brought. This was only possible with the migration of business to social networks, platforms Check out the main  that people are also using to optimize their lives. Below, we present a short list of digital marketing trends for your business in 2021. Social networks continue to be one of the main places to be present virtually, after all,

    Even stronger social networks

    It is where users look for you first. These platforms should have an even greater weight next year Check out the main . Therefore, it is essential to know how to establish proximity between the public and communicate directly with them effectively. Answering questions, responding to direct messages and comments, @ tagging, reposting stories,   each social network and, of course, never ignore new tools and even new platforms that emerge Iraq Phone Number Data  throughout the year. Live broadcasts The wave of lives was in 2020, but it is unlikely that people will stop doing this type of live broadcast, mainly because it will take months for us to have a situation similar to what it was before. This option helps brands engage more with their audience.

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    Shareable content for those

    Product launches, sweepstakes and broadcasting of important  engagement. Furthermore, it is possible to invite people to participate in. The lives, such as experts in segments of your field, and use the questions. And answers function. This makes the audience feel part of your brand. It’s also interesting to always save. The live and post it on social. Media who weren’t able to follow it live. Nothing better than producing content that makes ATB Directory  people feel represented, right? And that’s the goal when thinking about shareable posts. In addition to profits, engagement and growth in. The company’s profile, there is no better satisfaction than pleasing the public with something that was designed. And inspired by them. Which digital marketing trends do you consider most .

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  • Tips to improve your lead generation

    To start you need to have a series of strategies that will help you reach potential customers during the lead generation process. It is important to start with a good attraction strategy, which we can also call inbound marketing. Through it, your company can attract the right people, at the right time. After this moment, you need to adopt a lead generation strategy so that the visitor who came to you is interested in creating some type of relationship. In many cases, brands choose to offer exclusive information, materials, products or benefits to those who leave some form of contact, usually an email or telephone number. How to generate leads? After creating a strong strategy that suits your company, you must choose the best tool for generating leads based on your demands. Some of the most used are: Forms: to obtain leads, you can request some information from so.

    How to start the lead generation process

    Hat they become a contact. Generally, telephone numbers, email, contact, useful links, etc. are provided. Landing Page: is the page where the user enters when opening the advertisement. With a strong appeal, it must be attractive enough for the conversation to take place there. Offers: to capture the visitor’s attention, it is possible to offer benefits so that the customer is interested in leaving your contact. However, the exchange must be fair and attractive to the person interested. CTA: the call to action Indonesia Phone Number Data  reader what they should do. It is important that the call is direct, imperative and motivating. Discount coupons: they are a great way to win over and retain your potential customers, as this option can have a more concrete value for your lead. Social networks: they are present in different phases of digital marketing, and are also fully applicable when .

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    How to generate leads

    Generating leads. Once you have your persona well defined, you can create posts to reach your potential customers, even organically. Paid media: advertising on the web is a great way to generate leads with very favorable results for your brand. Using platforms such as Google Ads or Facebook Ads have been common choices in the lead generation process. Where can I generate leads? There are several platforms available for your company to reach your potential customer in the digital  ATB Directory  world and it is interesting that you use different channels to connect with them. Whether through blogs, email marketing, co-marketing or social networks, the basis of success is always the lead generation strategy. If you need more tips to achieve the best results in your company, Propagatur can help you. We have a team specialized in digital marketing and communication consultancy. Contact us right now! Leave your comment.

  • How to better communicate with your target audience

    Profession, interests, location, purchasing behavioral . profile, psychographic profile, among others. From this, it is possible to have a well-defined. sample of people who are most willing to purchase the services offered by your company. This way, you can interact directly with them and. Similarly,  Focus your marketing strategies to reach. Similarly,  The right customer using more assertive solutions. We’ve put together some essential tips so you can.Similarly,  Better communicate with your audience. Check out! In this regard, two factors deserve greater attention. The first is related to. Response time. If a customer tries to get in touch, whether by email, telephone or other means. Similarly,  but. Similarly,  Does not receive an. Similarly,  Immediate response. Or is not responded to in a helpful manner, this harms the audience. Brand relationship. Therefore, have a professional. Dedicated to responding to. Consumers promptly. Another important point is the channels you have available for .

    Establish effective interaction channels

    Interaction. Today, much of communication is done on social networks. Therefore, it is essential. Similarly,  to be present in this environment, as the internet has become a vehicle. Similarly,  through which people create bonds and interact. Similarly,  with companies. More than that, remember to check which platforms are most used by your target audience. To reach your. Similarly,  target audience, you don’t need to create grand. Similarly,  strategies and campaigns. All you need is for the message Indonesia Phone Number Data  to be unique and speak directly to the customer, differentiating your content from what the competition offers. Furthermore Similarly,  your materials must be objective, so that the. Similarly,   d language that. Similarly,   Create a cohesive identity One of the factors responsible for bringing the company and its audience closer together is the.

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    Plan effective campaigns

    Creation of an identity with which the audience can relate and see its values ​​and positions. based on the brand’s vision and mission, which must reflect the characteristics of consumers. If the company’s. Similarly,  image is well structured, it becomes the. Similarly,  gateway to. Similarly,  customer loyalty. Listen to what your. Similarly, target audience has to say A business. Similarly, on social media ATB Directory  is by the public’s responses to its service. Take into account all complaints, opinions, our aes and creating. Business strategies in the online environment. For this reason, it is essential that your team is specialized in this area. Do you have a. Tourism agency and need help to get started and start. Working with these strategies? PropagaTur can help you with this . Get in touch to find . Out more information. Leave your comment.

  • How digital media can boost your results

    Do you know how digital media can. . Problem. If you are interested. In creating. Your company’s profile on the internet. The. First step. Is planning. It is important to. Analyze the. Types of digital. Media available, Evaluate how your Similarly.  Company works and what. Content your customers .May be interested in. Digital media are a tool: they do nothing alone. However, depending. On your ability to. Generate interesting. Content,  Similarly, And using the correct way. To engage and promote.  Your Similarly,  Brand. This tool will certainly yield great. Results. For your company. Below we list the main.

    Which is best for your company?

    Types of digital media and how they can be used to boost yo. In a matter. Of minutes, your. Similarly,  Presence on socia. Similarly, l media. Determines whether your. Company will be considered Vietnam Phone Number Data  for consumption. By this potential customer.  Similarly, Or not.  Furthermore. Profiles on Instagram, LinkedIn and other platforms of this type promote publicity, making your company closer to the customer, requiring just one click for. A deeper Similarly,  interaction. site Even if. You use social media profiles correctly, the character. Limit still requires. Similarly,  you to direct. Some content to another. Page, where users can find more. Similarly,  complete information.

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    E-mail marketing is used in a more targeted way

    That’s where websites come in, which. Can be used for e-commerce. For marketing is used in a more. Targeted way, as it requires. You to have the. Email address provided by the. Customer to maintain contact  ATB Directory with them. Therefore, it is importantto have a contact.List with. Information about. C ustomers. And potential people who. May .Be interested in. What your. Business offers. Furthermor. It is a way to. Publicize a. New blog post, a promotion for a. Product or. Similarly,  Service. Among . Other. Content. As we have seen . When used. Similarly, Correctly, social media. Only improves customer. Contact and service, Similarly, promoting.  Your brand and. Boosting your results. Do you want to know.

  • Tips for a successful Facebook Ads campaign

    Facebook ads are a form of targeted advertising that produces visibility, clicks and conversions at a reduced cost compared to Google Adwords, for example. Investing in Facebook Ads allows a considerable economic return, helping your business reach a specific audience, thanks to the large segmentation margin. This is one of the most effective advertising tools for growing business online today. The features available are unique and this explains why millions of people are using it. But, to be successful in your campaigns, you need to pay attention to some details that can make all the difference. Therefore, we have put together some tips. Check out: When you first create a campaign, Facebook will first ask you what your objective is. Whether you want visibility, awareness, or contacts, always leverage your campaigns’ conversion goals. To work with conversion goals outside of Facebook.

    Always choose conversion goals

    You need to properly set up a conversion tracking system. Even though it takes some time, this approach will allow your campaigns to perform much better. When you optimize a campaign, you end up working on changing the campaign’s creatives so as not to “tire” your audience, trying to stimulate them with new images and new calls to action. If you have to edit your ads, we suggest that you always duplicate USA Phone Number Data  creatives using the “Show existing reactions, comments and shares on new ads” function – this involves checking a special checkbox where you go to duplicate your insertion. Harness dynamic creativity An even more effective way to test, in addition to creating ads, is Facebook’s dynamic creative feature. If you’ve never tried it, we recommend that you do so in your next actions. Dynamic creatives are ads.

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    Use Duplicate Creative to Keep Interactions

    That allow you to insert multiple images, videos, text, titles, descriptions, links, and call-to-action buttons in a single ad. Facebook combines these elements to create different ads that will show in rotation to your audience. Over time, the algorithm tends to show the best-performing creative combinations. Segment your campaigns based on different parameters If, on the one hand, Facebook’s Artificial Intelligence is capable of providing great help (for example ATB Directory with the Dynamic Creativity that we mentioned previously), on the other hand, leaving everything in the hands of algorithms can be penalizing in several aspects. So, to always stay in control of your ads, organize and segment your campaigns or ad groups by testing different options. Use the power of lookalike audiences For successful campaigns, make the most of Facebook’s Lookalike Audiences function. Thanks to it, it is possible to create new audiences from audiences of different types. Some examples of.

  • Tips for greater customer retention

    Prospecting new customers is very important for the constant growth and evolution of your company. However, retaining old customers can be just as important. Why? In addition to being a regular consumer of your product, this person also ends up being a promoter of your brand. To help you, we have prepared a list of 4 tips for greater customer retention. Shall we check it out? Customer service is an important tool for retention. After a sale or provision of a service, failures or errors may occur, but the quality of service and ease of contact, combined with resolving the problem quickly and effectively, determines whether the customer will return to your company or not. . Therefore, align strategies well with the professionals responsible for service and explain your objective so that they understand that retention should be one of the company’s priorities.

    Prioritize customer service

    This applies whether online service, through profiles on social networks, or via other forms of contact The reasons a customer has for leaving your business and opting for the competition can be varied. If you are studying the competition, and the market in general, you can analyze what benefits other companies may be providing, innovations and technologies that yours UK Phone Number Data is not. This way, you can avoid losing your customers for these reasons. Show that you are  available An important differentiator for customer retention is that they feel important and heard by your company. In fact, this is such an important factor that large companies are increasingly making efforts to convey this consumer-friendly image, have you noticed? Get to know your customer, listen to what they have to say, their opinions and complaints. Consider constructive criticism to retain other customers who .

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    Analyze the market and competition

    May be experiencing the same problem regarding your business. Furthermore, invest in customer service and problem-solving channels. Communication is the keyword! If the customer feels that they do not have access to your company, and that they are alone in the event of a problem, they will look to the competition for what is most advantageous for them. Investing in marketing is essential Marketing is widely used to prospect new customers and promote the brand, but this strategy is also a great ally in customer retention. So-called positive marketing demonstrates, through actions, the company’s ideals and values. When the customer identifies with this, they are unlikely to look for an alternati ATB Directory Nowadays, this customer retention strategy is being highly valued in companies, large and small. With the market so competitive, prospecting for customers becomes increasingly difficult, which has made companies value the customers they already have.

  • Lies they tell you about Digital Marketing

    With each passing day, digital marketing grows. This is because more and more people have. Access to the internet. And broadband. In other words, they have access and proximity to. Brands in an easier and more in-depth way compared to a few years ago. With all this agility and autonomy of this growing number of users, many brands and companies have had to adapt to this new digital scenario that has become the norm. As a result, many brands. Reach their customers in a faster, more effective and more accurate way to reach their target audience. Because with the continuous technological and scientific. Advancement of this market. Today, it is essential for everyone who wants to grow. There are many areas of digital. marketing. And it is defined as one of the broadest today. But as this market. Progressively becomes the norm, many. Untruths are said.

    Do you feel safer investing in digital marketing?

    Out there So get to know some lies in the area and we will tell you the reality behind them. Enjoy! This is the one that spreads . The most around and the one that frustrates the most for everyone who. Believes in it. This is because . Digital marketing ocuses on long-term plans. This means that it must. Be fed over a period of time, which varies between v  months and years to achieve the expected results, and there are several processes that involve  UAE Phone Number Data  the goals. From external and internal market study to creation and production, results take time to appear. However,  despite this delay in results, digital marketing offers a much lower cost and investment compared to others. Due to its accessibility, the practice is best suited for small and medium-sized companies.This is another simple mistake that makes many people.

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    The area enriches you easily

    Fall for digital marketing and, again, be disappointed… It turns out that digital marketing requires a lot of time and effort and, in many cases, those who work in this area tend to exceed the 40 hours per week of CLT contracts. As it is also renewed all the time, new techniques, strategies and concepts are born and applied. This makes digital marketing a very dynamic area that requires more involvement and depth in the sector than other marketing sectors. From analyzing, studying target audiences, evaluating metrics, to positioning the brand, creating for ATB Directory multichannels and much more… Working with digital marketing requires strong cooperation and good teamwork. If you come across this speech being used or repeated, run away! After all, there is nothing that can make you rich quickly and easily, and the rule here is always the same: whateve.

  • The importance of Digital Marketing in Tourism

    The importance of Digital Marketing in Tourism. Digital marketing focused on tourism. Has grown. More and more. And with the arrival of the 2020 pandemic. Aeing part. Of the digital environment has become even more Important, especially for companies that want to attract customers to boost their sales. According to a survey. Released in 2019 by the Panrotas Forum, 94% of Brazilians are interested in tourism and travel as a leisure activity. Therefore, in this text you will understand what tourism digital marketing is and the benefits it provides for your company. Tourism marketing combines different strategies with the aim of attracting, relating, selling and retaining customers who are interested in traveling. Therefore, the main focus is to deliver valuable content about tourism, travel and topics related to the topic to prospect consumers. According to a survey carried.

    What is tourism marketing?

    Out imillion Brazilians have access to the internet. 97% of people access it via cell phone and million . People buy at least once on. The internet. Which further .Proves that doing business online has a great chance. Of impacting consumers. The main factor for .Customers. To consider a place to buy is knowing that it exists. And for this, the business needs to be available in  Turkey Phone Number Data places, where the customer usually consumes. What are the benefits for the company. There are several reasons why you should invest in an. Agency focused on tourism. Therefore, we have listed the main benefits for you to consider hiring an agency focused on this service: Lead generation: various ways to acquire new customers; Business expansion.Reaches people from various places, regardless. Of distance; Target audience segmentation: find out who your target. Audience is; Direct contact with the consumer.

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    Why should I be part of the digital environment?

    Creates greater interaction with customers and also increases connection; Measurement of results: analyzes  that assist in new projects and company directions; Reduced costs for the company: it is not necessary to have a physical store, as all demands can be met online. How important is it for tourism. With digital marketing. There is the possibility of bringing the tourism system. Closer to the needs of the market, to contribute to the development of your product. In addition to promoting the business standing out from competitors, attracting customers, promoting recognition ATB Directory  and authority for the brand in the market. Which channels should I start with? As we mentioned previously, it is essential to be where your customers are. And the main digital tools are fundam ental to finding them. Many tourism marketing  strategies use various platforms and methods depending on your needs. Check out 4 essential items for you to start.

  • Ello nthe content network

    But to provide a balanced approach, we’ve also made sure to include various user-generated statistics from third parties and other reliable sources too. UGC strategy 1. 86% of brands and retailers believe that more authentic UGC in their paid and owned media would improve the performance of their ads and content 2. 25% of search results for the world’s biggest brands are links to user-generated content 3. Shoppers are nearly 2.5x more likely to say user-generated content is more authentic than brand-created content 4. 60% of consumers believe UGC is the most authentic marketing content 5. Nearly half of shoppers are less likely to buy from a brand or retailer who doesn’t have reviews on their site 6. 53% of shoppers say UGC makes them more confident in their purchasing decisions than professional photography 7. 40% of shoppers say UGC makes them more likely to buy a product from an

    User-generated content definition

    When shopping on a brand or retailer’s website, 40% of shoppers won’t purchase if there isn’t UGC on the product page 9. User-generated content-based ads get 4x higher click-through rates than average 10. 84% of consumers are more likely to trust a brand’s marketing campaign if it features user-generated content 11. 77% of shoppers Thailand Phone Number Data are more likely to buy a product they found through UGC 12. 85% of consumers say they turn to visual UGC over branded content when making purchasing decisions 13. Visitors to websites that have UGC spend 90% more time on site 14. Conversions increase by 10% when UGC is included in the online purchase path 15. 77% of people said they would submit UGC to gain a reward 16. Half of consumers wish that brands would tell them what type of content to create and share 17. 80% of consumers prefer seeing real customer photos vs.

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    Benefits of user-generated content

    Stock photos 18. Featuring UGC increases revenue per visitor by 154% 19. Shoppers trust UGC when used in an ad (42%) more than brands advertising without UGC (31%) 20. UGC content sells: Brands and retailers ranked reviews (64%) and customer photo and video content (43%) as the most influential elements of their sales and advertising efforts 21. 62% of shoppers are ATB Directory  more likely to buy a product if they can view customer photos and videos 22. 74% of shoppers want to see consumer content on brands’ websites 23. Ads featuring UGC have a 50% reduction in the cost-per-click, compared to ads without 24. User-generated content forms seven of the top 10 types of research shoppers prefer to utilize before making a purchase (one of our favorite statistics!) Written UGC 25. Bazaarvoice clients see 3x conversions when social content is combined with ratings and reviews at retail .

  • The engine understands what the image shows even

    Facebook is the social network of the moment, buzzing with news and new users. This The engine understands  means that getting a slice of this pie is a daily struggle with the competition. Despite the clear positive results on investment, it is unfair competition to compete with so many different brands and with so many status updates from your fans’ friends. infografico_googleplus_FEATURE This infographic (in English) organized by Digital Information World demonstrates why Google+ offers a different panorama and how it can become a valuable tool, if explored professionally. It brings together simple tips and techniques that brands can use to stimulate engagement on the network and gain significant followers. infographic_googleplus Some of the information the infographic provides us with provides a clearer picture of Google+’s role today. There are more than 300 million active users and, despite its late “birth” (it was only in 2011 that Google+ opened for access), the network.

    Than ever to stay connected and informed

    Continues to grow. As its main advantage, the network has a high. Engagement rate: 42% of users  The engine understands  use Google+ to interact .With brands and still generate quality traffic for business. Websites – around 2.45 pages per visit. You can see from the tips in this infographic that the main advantage of the network over Facebook is that on G+ your company can be part of communities, in which you can meet people, offer solutions to any problems that are shared there, and expand your reach of your brand. Circles of interest are also a plus. They make it easier for the company to segment Switzerland Phone Number Data its content and even add people to a “VIP” circle with the followers who interact the most and offer exclusive content, such as first-hand offers. Take advantage of these incredible tips and complement your content marketing strategies, as it will definitely result in strong relationships.

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    It’s easier all the time. Mobile blogging is a

    And future customer weight in the ranking of your LinkedIn profile on Google. The more endorsed your knowledge The engine understands  is, the more often it will appear in search results. Ask your acquaintances to kindly offer their credibility in favor of your profile, and do the same for them! Source: Get Found on LinkedIn, by Richard Foshee, for Inbound Marketing  Agents Get Found on LinkedIn. Topics: Social Mediaall the difference. 7. Promote ATB Directory  your links. Last but not least, promote your article, both on and off. LinkedIn. Build a good network of external links for . Your messages and share the publication on your different social channels. This will increase. Your visibility, which is in fact the main success factor. Of any content, no matter where it is published. Do you have tips for writing. Something that will really be. Successful on LinkedIn? Leave a comment to let us know what has worked for.

  • Social Selling The Sales Engine

    The perfect social selling strategy , that is, sales throughking out those who have already expressed interest or need for your products and services. Anyone who arrives very thirsty for the pot, without humanizing the brand and showing interest in what their followers have to say, will cultivate lukewarm responses and general disinterest. Social Selling- the sales engine 2.0 FEATURED First of all, you need to establish the relationship as a priority. After all, sales are all about relationships, and we cannot let the “telemarketing” sales culture make this obsolete. All planning and organization of the content to be published must aim to build and maintain the brand’s image among its followers, as well as establishing dialogues. In other words, the sales process does not happen in the published content.

    Blogging on the Go Michael

    But in the conversation that this content generates. When using social. Selling as a sales strategy, the brand will seek  rue needs .Helping with their knowledge and ideas, making the target. Much more attainable than by traditional means. Traditional sales. After engaging the customer, it only makes sense that. Follow-up is also done through social media, happening through a. Consistent conversation, just as it is also necessary to deal with online complaints. Queries and any other type of post-sales Sweden Phone Number Data  assistance. Understand a little more about how this works in the video produced by WSI, in English, and leave your questions or opinions in the comments! Repeating the same keywords from the beginning to the end of your prof.ile will not bring advantages in the face of search algorithms, so use terms of secondary importance, but.

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    You can enjoy the advantages of ease of use and usability

    Which are still relevant and descriptive of what you are and do. 9. Promote your prersonal networks, such as Facebook, Twitter  Disquos and any other site you participate in. 10. Capture recommendations Recommendations made by co-workers or bosses are of great importance in building the value of your page, as well as making you more interesting in the eyes of employers. 11. Don’t leave fields blank Leave nothing to the imagination, define a timeline ATB Directory  of skills, capabilities and positions, so as to leave no doubt to those interested. 12. Sell your fish Promote all the material you publish or participate in on your network, in the form of statuses or group posts. This provokes interest from 2nd or higher grade contacts and adds credibility to your links. 13. Collect endorsements for your skills Recommendations of skills and abilities have.

  • SEO tips for personal LinkedIn profiles

    LinkedIn is the most popular professional social network on the internet and, just like in the market, attention there is highly sought after. To stand out and arouse the interest of other users to the point of having your profile viewed hundreds (or even thousands of times), you need to engage and connect. The more connections, the more references your profile receives, and the more viral it becomes. In addition to interacting with your contacts, there are some SEO tips that can be applied so that your profile is more findable and stands out from other similar ones. 13 SEO tips for personal profiles on LinkedIn 1 1.Use descriptive titles for your links. Every LinkedIn profile can list up to 3 links, such as “corporate website” or “blog”, but these default options are not very descriptive and therefore do not help search engines promote you. The best solution.

    Use descriptive titles for your links.

    To use your own title for your URL, selecting the “Other” option. Write with prominent keywords, such as “My Blog about Digital Marketing”. 2.Complete your profile. This is a common and underestimated mistake. Many of us don’t invest enough time in the task of completing our profile, but know that the more information-rich your page is, the more content there is to be associated with you by search engines. 3. Optimize your job  Spain Phone Number Data titles Include short adjectives that specify your job title to immediately explain your role. In addition to attracting the attention of those who read it, it becomes a perfect bait for search engines. 4. Join as many groups as you can Joining and interacting with relevant groups in your market will not only expand your network of contacts, it will also optimize your page’s SEO. Since the group name will appear on your profile, search.

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    Complete your profile. This is a common

    Engines will relate these terms to who. You are and what you do. 5. Connect, connect, connect Search for your. Contacts in all sources available. Connect your LinkedIn. Account with your Facebook, Twitter and email so that you. Aan add all your friends on. Other social networks, or your contacts in real or virtual life. 6. Work on job descriptions Spend time thinking about the best way to put into words your roles and  ATB Directory results in each position you held. Use relevant. Keywords and format your content in a list instead of running. Paragraphs, for example. 7. Have a custom URL Having a personal URL has little impact on your page’s SEO within the. Network’s own search engines, but it makes you more findable in real life. Add your. New URL to your business card. And take your personal networking to the networks. 8. Don’t overload on keywords.