As a CEO, director of a marketing or sales team, you need metrics to evaluate and have a real view of the impact of the actions of an inbound marketing strategy on the generated results and revenues of your business . Only then will he know how to invest strategically. […]
Google EAT, one of the most relevant optimizations to the Google search engine algorithm, returns the deserved recognition to quality content producers. The world of Online Content Marketing is full of curious people who write about everything. These curious people have equal or greater visibility than true specialists, who focus […]
For new tools to help our clients surprise their users. We believe that in this way, it will be easier for them to achieve their business objectives, which normally involves attracting new leads and obtaining customers. The general public is increasingly oriented to communicate on a day-to-day basis through digital […]
Defining a Marketing strategy is extremely important, since without users’ knowledge of your brand, services and products, there are no sales and the business does not grow. A strategy with an outlined plan allows you to centralize existing resources and grow the business. This is possible with constant monitoring of […]
Google receives over 70,000 searches per second worldwide, which translates to at least 4.2 million searches per minute, 252 million searches per hour and 5.8 billion searches per day. But 49% of those searches no longer generate clicks to websites! This is because Google makes results such as “Questions and […]
In marketing and sales timing is everything! It is the basis of a strategy that seeks to convert leads into prospects and then turn them into customers . We invested in a modern, easy-to-navigate website that offers a top-notch experience. Do we attract visitors? Excellent. This is the first step […]
Measuring the ROI ( Return On Investment ) of a stock allows you to know how much your company is profiting (or not) with that strategy. Today we are going to address the ROI of an email marketing strategy . Email continues to be a privileged channel for communicating and […]
Digital marketing has grown more in the last 5 years than in the last 50! And if we thought there wasn’t much else to go… we were wrong. Online has proved to be endless opportunities to win new customers and retain current ones. And the truth is that most predictions […]
Among the many questions that we recurrently clarify to CEOs, Marketing, Sales and Finance Directors of our client companies, this question is one that is on the Podium: How to get the best Digital Marketing budget to get good results ? cta-ebook-what-the-right-budget-of-digital-marketing-made2web If we had to summarize an answer in […]
How can you know what steps to take if you don’t know your company’s current digital footprint? It’s impossible to chart a course if you don’t know the way behind. Or as analytical marketing leader Dan Zarrella would say: “Marketing without data is like driving with your eyes closed.” In […]
DIf you share with me the curiosity about “what the Portuguese search for”, then the moment has come for the revelation of the year 2019. It is true that, nowadays, we use the famous “Google it” action for everything : To find out more about an actor, where a restaurant […]
The revolutionary character of the most recent update to Google’s algorithm, which influences the SEO of your website , came from the words of the vice president of the Search area, Pandu Nayak: ” BERT is the most important update of the last 5 years ” . . The new […]
