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  • YMYL & SEO: Optimize sensitive YMYL content for Google

    The term  YMYL stands for ” Your Money or Your Life. “ These YMYL topics refer to particularly sensitive website content that concerns, for example , health, financial situation, personal safety , or the common good. Because the risk of negative impacts on topics such as health, finances, or safety can have serious consequences for users, Google pays particular attention to content accuracy on these topics Optimize sensitive YMYL.

    Because topics that fall into the YMYL category must meet particularly high content standards, they are also addressed in a dedicated section on website quality in the Search Quality Rater Guidelines . This insight is also crucial for developing a successful SEO strategy, as it lays the foundation for a website with YMYL content to have any chance of appearing in Google’s organic search results.

    Which topics fall under the YMYL category for Google Optimize sensitive YMYL?

    As we’ve already established, YMYL content involves highly sensitive topics that, if not accurately and accurately, can cause direct or indirect harm to users. But what other topics fall into the Your Money Your Life category?

    In the following section, this question will be overseas data answered using six different examples with the corresponding topic categories.

    • Health:
      Health advice, treatment suggestions, symptoms, or general information about a medical condition or medication. This could be, for example, the website of a health insurance company or a pharmacy.
    • Finance: 
      Investment suggestions, information about loans, all types of insurance (life insurance, pensions, etc.). Examples include websites that provide information about or rate insurance.
    • Shopping and online shopping: 
      Any type of e-commerce or the sale of products and services that involves an actual financial transaction. A good example of this is online stores like Amazon and Co.
    • Government and Law:
      Information on legal issues, legal advice, and official government websites. These include, for example, websites offering legal advice.
    • News and reporting:
      In particular, news sites of all kinds are given special attention because of the risk of disseminating false information.
    • Groups of people or organizations:
      Pages that offer tips or general advice (usually in combination with one or more of the above points). A good example here would be various online support groups.
    If a website’s content falls into any of these categories, it’s very likely that it’s a YMYL website. However, to better assess this, the following questions in the next section may be helpful.

    Important questions for YMYL assignment

    The following questions can help to determine the YMYL topics more precisely.

    Question:
    Could the inaccuracy of the content cause significant harm?

    Explanation:
    Inaccurate information can cause enormous damage on certain topics.

    Example:
    News about the timing of an impending links and the influence on seo severe weather disaster.

    Question:
    Could poor advice lead to significant damage?

    Explanation:
    Poor or even incorrect advice on important issues can cause great damage.

    Example:
    Advice about symptoms of illness.

    Question:
    Can this information have an impact on people and society ?

    Explanation:
    The information must be as accurate as possible and true.

    Example:
    News about falling stock prices.

    Question: Can the product or service
    offered cause damage?

    Explanation:
    The products or services should be safe for the customer.

    Example:
    Detailed description of the side effects of prescription drugs.

     

    Why is quality so important for YMYL content from an SEO perspective?

    The content of websites that fall into the YMYL category must meet significantly higher content and quality standards. Search engines like Google, in particular, place particular emphasis on correctness and accuracy in YMYL content.

    These high quality standards can be met australia database directory with the help of various SEO measures and by considering quality guidelines such as the  EEAT characteristics . The EEAT quality concept aims to perform a quality assessment of content. This quality assessment is particularly necessary for highly sensitive content to ensure that the information is reliable and credible.

    If content is classified as trustworthy and credible within the framework of the quality concept, this can also have a positive impact on organic rankings in the Google search engine. However, it should be noted that compliance with the EEAT concept alone is not enough to achieve excellent rankings. Various SEO measures are still necessary, especially for websites that fall into the YMYL grid.

  • How can Core Web Vitals be improved?

    As already mentioned, Core Web Vitals are an important ranking factor and should therefore be considered in every SEO strategy. Now that we’ve clarified how the individual field data is measured, we’ll take a closer look at how they can be specifically improved.

    However, it should be noted in advance that optimizing Core Web Vitals often requires extensive technical knowledge of HTML, CSS, or even JavaScript. To avoid irreversible errors, it is therefore essential to create a complete backup of the existing site beforehand. For further detailed evaluations with appropriate suggested solutions, however, a dedicated tool such as PageSpeed ​​Insights should be used.

    • LCP:
      The simplest and probably most effective way to achieve better LCP values ​​is through faster server response times. A fast and powerful web host can significantly improve performance. Large and slow-loading resources such as GIFs or high-resolution images should also be compressed. New and modern formats such as the WebP image format are ideal for lossless image compression.
    • CLS:
      Images or videos without a specified height or width can lead to poor CLS values. Therefore, these media should always be provided with size rcs data information in the HTML code. When using animations, care should also be taken to ensure that these do not change the size of the elements.
    • INP:
      High First Input Delay values ​​can be caused by large JavaScript code. Since JavaScript code is loaded every time a website is accessed, it’s especially advisable to optimize it. This can be done manually by removing unnecessary code sections or automatically using JavaScript compression tools.

    Increase conversion rate through Core Web Vitals

    Long loading times and frequent layout changes are extremely annoying for all users and negatively impact conversion rates and dwell time. Optimizing optimization and maximization these metrics can therefore positively influence the page experience. The better the user experience, the more likely the customer is to complete the desired interaction. Here are some examples of how optimizing Core Web Vitals can positively impact conversion rates.

    Loading times

    Loading time is arguably the biggest influence on page experience. Slow websites are major conversion killers. Furthermore, 65% of customers abandon an online purchase if the loading time takes more than three seconds. Therefore, loading time is not only crucial for ranking in organic search results, but also for user conversions.

    • Layout shifts: 
      Unexpected and frequent layout shifts lead to unintentional clicks. Unintentional clicks can frustrate or even harm the user. Therefore, layout shifts can also lead to higher bounce rates .
    • Interaction:
      Slow interaction, such as interaction with forms, links, or buttons, negatively impacts conversion. A slow response time  after an interaction increases the likelihood that the user will want to perform further actions.
    Adjusting the metrics that need optimization can therefore improve the user experience and the associated dwell time and conversion rate.

    Conclusion: Core Web Vitals are a ranking factor and can increase the conversion rate

    Core Web Vitals are not only an important australia database directory ranking factor, but also have a significant impact on the user experience. The longer a page takes to load, the less likely a user is to convert. Therefore, if you want to improve the user experience in addition to a good search ranking, you should always keep field data like CLS, LCP, or INP at a good metric.

  • First Input Delay (FID) – Attention: FID has been replaced by INP

    The FID or First Input Delay metric was discontinued on September 9, 2024, and replaced by the INP metric. Since FID was unsuitable in some cases in the past and delivered poor results, this issue should now be resolved with the new INP metric. Originally, this metric measured the time between a user’s first interaction with a page and the browser’s response. For example, if a user clicked on a link within a page, the time until the page responded was measured. In addition to clicking, scrolling can also be an interaction.

    This data, like the LCP value, was also measured in seconds

    Good: less than or equal to 0.1 seconds
    Needs improvement: between 0.11 and 0.3 seconds
    Poor: more than 0.3 seconds
    Core Web Vitals as a Ranking Factor

    Optimizing Core Web Vitals has long been an integral part of any search engine optimization. According to Google, it’s recommended to strive for good metrics. Which metrics are considered “good” were explained in more detail in the previous gambling database section. Achieving good values ​​can also have an impact on search engine rankings. Field data is collected for both the desktop and mobile versions. Both versions have a separate performance score and should therefore be considered and optimized separately.

    The case study on the company Rebus demonstrates the importance of website user-friendliness and optimizing this field data. The company was able to increase its domain rankings by up to 192% by optimizing Core Web Vitals. This was achieved through optimizations such as reducing the CLS value from 1.65 to 0.

    Depending on the current state of a website, field data such as CLS, LCP, or INP can have a decisive influence on rankings in organic search results while simultaneously improving the user experience. Therefore, it is important to conduct regular measurements with tools like PageSpeed ​​Insights to prevent avoidable negative impacts on a website’s ranking.

    Google’s recent changes, replacing FID with INP, also make it clear that Core Web Vitals remain relevant and will continue to be an important ranking factor in the future.

    How are Core Web Vitals measured?

    There are various ways to capture important field data metrics such as CLS, LCP, or INP. The following tools are free and are particularly the great advantage of this service recommended for measurement:

    PageSpeed ​​Insights:
    A free tool from Google for obtaining detailed diagnostics on individual metrics.
    Chrome UX Report:
    Provides real, anonymized data from other users on CLS, LCP, and INP.
    Google Lighthouse:
    Is integrated into every Chrome browser and is suitable for analyzing individual pages.
    Chrome DevTools:
    Provides very detailed values, for example, on loading processes and can also emulate different device types.

    Search Console

    Provides values ​​for the last 90 days for both mobile and desktop versions. However, it is not as detailed as the PageSpeed ​​Insights tool.

    There are several free tools that can be used australia database directory to analyze and collect important field data. In our opinion, the PageSpeed ​​Insights tool is best suited for easily obtaining detailed metrics and subsequently performing page speed optimization. In addition to evaluating the performance score, the diagnostic report also displays helpful information and tips. However, those who are more familiar with the topic of website performance should definitely also use Chrome DevTools. Both tools can be used in combination and complement each other in some respects.

  • What are Core Web Vitals?

    Core Web Vitals are field data defined by Google that provide information about a website’s performance. For example, user-friendliness is assessed in terms of loading time for both desktop and mobile devices. Since their official announcement and introduction by Google in 2021, these Core Web Vitals have also been a ranking factor. By measuring various metrics such as load time (LCP), visual stability (CLS), and others, a performance score can be calculated. If the score is between 90 and 100, the website has passed this test. Google recommends all website operators to achieve the best possible Core Web Vitals scores, not only to achieve better rankings in organic search results, but also to provide users with a user-friendly website. 

    Especially due to the increasing number of mobile internet users, fast loading times and good performance will become increasingly important in the future. Websites with particularly slow loading times risk not only a high bounce rate but also a lower ranking in organic search results. However, we will discuss the topic of Core Web Vitals as a ranking factor in more detail later in this article.

    Largest Contentful Paint (LCP)

    This value is a measure of the loading time of the largest element (e.g., an image, video, or text section) on a page. Since the largest element on dataset a website typically takes the longest to load, the LCP metric provides important information about how quickly the main content of a website becomes visible to the user. LCP is therefore a value that accurately reflects the perceived loading time of a website from the user’s perspective.

    The measured values ​​are given in seconds and the measurement begins when a URL is called.

    • Good : less than or equal to 2.5 seconds
    • Room for improvement : between 2.6 and 4.0 seconds
    • Bad : more than 4.0 seconds

    Cumulative Layout Shift (CLS)

    CLS stands for Cumulative Layout Shift and, as the name suggests, returns a metric for layout shifts. This measures how often a website experiences can be combined in your azure subscription unexpected layout shifts during loading. The lower this metric, the more user-friendly the website is, as unexpected layout changes can negatively impact the user experience. If a user clicks on the wrong button or link due to an unexpected layout shift, this is not only annoying, but in some cases can also cause unintended damage.

    The measured values ​​are given between 0 and a positive number.

    • Good : less than or equal to 0.1
    • Room for improvement : between 0.11 and 0.25
    • Bad : more than 0.25

    Interaction to Next Paint (INP)

    INP is a measure of a website’s responsiveness. It measures the time (latency) over the entire duration of a user’s visit. This allows the latency australia database directory of all interactions throughout the entire visit to the website to be captured. A website has good responsiveness and thus a low INP if it can respond quickly to interactions. A particularly high response time can negatively impact the user experience.

    The measured values ​​are given in seconds and are measured specifically after the interaction (e.g. clicking on a button).

  • Links and the influence on SEO

    Both dofollow and nofollow links are part of a natural link profile and are found on all websites. Both influence rankings in organic search results and are therefore frequently used in various SEO strategies for off-page optimization.  However, influence on SEO the two attributes are not given equal weight, which is why they have different effects. 

    DoFollow links are only placed if the linked website is particularly trustworthy and worth mentioning. The crawler follows the link and can view the content of the linked website. This signals to search engines like Google that the information on the linked website is particularly high-quality and relevant. This type of linking can therefore also have a positive impact on the ranking of the target page. In particular, it helps crawlers better find and understand the target page. Furthermore, the link juice is passed on to the linked website.

    In contrast to the dofollow attribute, a nofollow link has very little impact on the ranking of the landing page. Since the crawler doesn’t follow the link, it can’t interpret the content and relevance of the link. However, users can still follow the link and view the content of the landing page. In this case, there’s a chance that users will find the landing page content useful or helpful and share or recommend it.

    What is link juice influence on SEO?

    The term link juice, or link power, is not an official term explicitly used by search engines like Google. However, it is used by search engine optimizers dataset to describe the transfer of strength and authority (link juice) to another website.  This juice can be transferred both through internal links within a website and through dofollow links to other external sites. Although the term link juice did not originate directly from Google itself, it was already confirmed in a  2016 Google Q&A that links have an influence on the ranking of organic search results.

    Although the existence of link juice has never been officially confirmed, there are confirmed algorithms such as the  PageRank algorithm , which presumably formed the basis for the link juice assumption. This is an algorithm for evaluating and weighting links.

    Why a NoFollow link still makes sense

    Although it’s well known that links marked with the NoFollow attribute have little impact on rankings and convey little authority, this type of linking is not pointless. Although these links have only a small impact on rankings, they offer other benefits:

    • Readers or users can visit the landing it can rely on virtualized machines page despite a nofollow link. This can lead to an increase in  organic traffic and  visibility .
    • In addition, these types of links appear natural and provide variety and diversity in the link profile.
    • Social media links are usually marked as nofollow. Nevertheless, they are relevant because they serve as a  social signal and also increase social media visibility, drawing more users to the landing page.
    • Using the brand as anchor text within a link has several positive effects. Firstly, it  increases brand awareness  , and secondly, it promotes recognition and thus brand awareness among users.

    Conclusion

    Both nofollow and dofollow links play an important role for search engine crawlers, as they can influence navigation and the associated transmission of authority and relevance. Both attributes are important and appear in every natural link profile.

    To achieve better rankings in organic search australia database directory results, high-quality and trustworthy content should be published. High-quality content is often used by other website operators as a source or reference and is provided with a dofollow link. However, a nofollow link also offers advantages, such as increasing brand awareness.

    A balanced ratio of both attributes ensures a natural link profile. This contributes to both increasing visibility and maintaining the natural link profile. Both link attributes should therefore be used strategically to ensure correct internal and external linking. This not only improves the user experience but also helps crawlers better understand the relevance of the links and the structure of the website.

  • What is a NoFollow and a DoFollow link?

    Links are used both to provide users with access to sources or further . The information and to provide search engine crawlers with a signal about the relevance of pages. The attributes of individual links are particularly important for search engine crawlers.

    All internal and external links on a website are assign different attributes in the HTML code. Two particularly relevant link attributes are NoFollow and DoFollow. Both attributes are important for both link building and the correct structure of internal links and should therefore be used correctly.

    The following section will examine each attribute in more detail to highlight the exact differences.

    NoFollow link

    The ” nofollow ” attribute ensures that a search engine’s crawler does not follow the link. Thus, no link authority or power is transferr to the linked list to data page. This attribute was first introduc by Google in 2005 to prevent  link manipulation and spam comments.

    Today, it is also used, among other things. The link to untrust external sources or to prevent the crawling of personal or sensitive information, such as a profile page. Paid links in the form of ads or advertisements can also be marked as NoFollow or, more accurately, Sponsor in the HTML code  .

    The nofollow attribute is not only for external links, but also for internal links. It is primarily used for backend subpages that are not relevant to users and crawlers. This includes links to shopping carts or customer profiles. Internally, all links that are not relevant to organic search results and should not appear there are mark with the nofollow attribute.

    DoFollow link

    The ” dofollow ” attribute, on the other hand, ensures that a link is accessible to a search engine’s crawler, who can then follow it. This allows the crawler to access the linked page and interpret its content. Unlike a nofollow link. The dofollow link with the growth in demand for cloud computing requires no additional marking in the HTML code.

    If a website is link with a DoFollow attribute, it benefits from increas trustworthiness and reputation with search engines like Google. In external linking, this attribute is therefore primarily to point to trustworthy sources.

    In internal linking, however, dofollow links serve to guide crawlers. This attribute is especially important for  internal linking  , as it makes it easier for crawlers to navigate and interpret the link structure. If the Google crawler follows such a link, combin with the right anchor keyword, it can have a positive impact on the ranking of the link page.

    How do I check a nofollow or dofollow link?

    Without looking at a website’s HTML code, there’s no obvious difference between a nofollow link and a dofollow link. Therefore, to determine exactly australia database directory which attribute has been assign to the link, a closer look at the HTML code is requir.

    There are several ways to determine link attributes:

      1. Via the browser itself:
        The link attribute can be determined using almost all web browsers. To do this, you need to examine the HTML code of the respective website. In browsers like Google Chrome or Firefox, you can view this HTML code by right-clicking on the link and then clicking “Inspect .” You can start a search using the keyboard shortcut Ctrl + F , for example, to search for specific links in the code.
      2. Through browser extensions:
        It is also possible to view the link attribute using various browser extensions (plugins). These plugins can, for example, mark links and indicate whether they are dofollow or nofollow. With the help of these extensions, even inexperienced users can get an overview of the link attributes.