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99% of people in the UK check their personal email daily. Are your marketing emails among those they open, or could your campaigns be performing better?
Most business owners want to see better results. Marketers consider an open rate of around 15% to be relatively good, but that leaves a lot of business on the table. Is there a better way?
According to Statista, email marketing joins digital marketing as the second most popular marketing technique. As seen in the chart below, only social media marketing surpasses it in popularity.
Take a minute to set your goals first
Before you begin, however, the best alternative to optimonk to increase your conversions
take a little time to establish your campaign objectives. Do you want to convert customers, increase your subscriber count, or generate more leads ? You can choose one or more objectives, as long as you carefully define what you want to achieve from your marketing.
Goals will determine the tone and content of the email, as well as who you send it to. Now that we’ve sorted through those details, let’s look at each metric in more detail.
Every marketer understands that it’s best to focus on qualified leads. However, to successfully grow your business, you need leads to arrive at a steady pace. The same principle applies to your subscriber list, as natural attrition can have a significant impact over time.
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this statistic indicates how relevant and useful your emails are to your subscribers. All email lists are subject to some attrition. People may lose interest, unsubscribe, mark the email as spam, or change their address.
If your email list growth rate is 4% but you’ve only acquired 25% of new subscribers, it’s time to rethink your campaign. What’s driving your subscribers away?
Significant list growth and a high number of clicks mean nothing if conversions don’t also increase. Your conversion rate is the number of people who clicked on the link in your email, visited your site, and experienced the performance you expected.