This tool can become a very powerful way to attract qualifi traffic to your company’s website, or in other words, new visitors interest in your business, your service or products.
In this post we explain the keys to getting your content to appear in Google Discover and getting more traffic and conversions.
Advantages of having my company appear in Discover
The fact that your company’s content reaches users through Google Discover has great advantages, among which the following stand out:
Increas visibility and branding : If your company’s As our phone number db is a real human being derived data; so we have 100% accuracy with us. We here to provide our how to build phone number list customer a quality full database that can take your business at the peak of improvement. We even adapt our database weekly. My all databases are GDRP base so you can buy here at low price. website content is present on the platform, it will reach a large audience of users who have previously shown interest in your area of business. You will be able to strengthen your online presence and brand recognition.
Obtaining qualifi traffic : since the content is shown to users who have previously shown interest in your business area or services, when they access it you will be getting visitors who, by their nature, are closer to becoming customers.
Constant exposure : Google Discover actively surfaces content without requiring the user to search, so new interest users are more likely to discover your business.
Increase engagement : If your content is attractive to the user, you can increase visitor interactions through their comments, likes or by sharing them on their social networks.
Factors that influence Google’s selection of content
We’ve seen the advantages that appearing in Google Discover has for your company. But how does Google select which content is includ and which is not? There are technical conditions that can help. We’ll look at them later, but let’s review some more general ones now:
User interest : The first factor that Google will take into account when displaying certain content does not depend on the content itself, but on the history of topics that the user has previously consider relevant. This is determin by the browsing history and searches.
Relevance and quality of content : Google will prioritize content that is relevant to the user bas on their interests, as we have seen. The quality of this content will also be a determining factor in whether it is display in Discover: make sure the information is useful and accurate.
Freshness and timeliness : The most recent and topical news and content receives more attention from Google. If your post is link to a recent popular event, it will favor its appearance in Google Discover.
Geographic targeting : Google prioritizes content that is relevant to the geographic location in which the user is locat. If your business or service is locat in a specific area, you are likely to primarily appear in content from users who live in that same area.
User feback : User interaction with content causes Google to show or ignore certain topics or sources. Try to make your content deliver what the headline promises to avoid negative user experiences that result in a click on the “Not interest” button.
How to optimize content to appear in Discover?
In addition to the general criteria we have seen, there are more technical or analytical actions that will help content appear on the platform. We review them below:
Analyze the signals: what topics does Google show you?
Google gives sources relevance and authority for certain topics or content areas. As you get traffic through Discover and analyze it (more on how later), you’ll identify which topics your posts are showing up for the most.
Keep this in mind and boost your posts for those topics. Try to open other areas that may initially bring less traffic, and try to gain authority and traffic for them as well.
Yes, we know it can be a bit tious! That’s why we remind you that our Content service is just a click away. Ask us, we can help you with your content strategy.
Structure and format of texts
The writing and structure of the content is another important factor for Google to include it in Discover. Use clear and descriptive headlines, capable of attracting the attention of users and encouraging them to click, but that are truthful. The headline must correspond to what the user is going to find in the text, even if we have written it in a creative and attractive way. At this point, we remind you of the importance of avoiding the user feeling “deceiv” and ending up clicking on “I’m not interest”.
Use a clear structure, organizing content in a logical and easy-to-read manner. Use short paragraphs and language that is easy for the user to read and retain. The overall length of the text should also not be too long. Although there is no specific recommend length, it is desirable to provide comprehensive content, including necessary details, without being excessively long.
Using relevant keywords
When creating content, it is advisable to use relevant keywords . That is, terms that have a direct semantic relationship with the idea or topic you are going to develop and that are normally us to refer to them.
If, for example, your business is a flower shop and you want to create content to inform users about the best flowers to give on Valentine’s Day, you will probably use terms like “flowers for Valentine’s Day”, “bouquets of flowers for Valentine’s Day”, or you will answer the question “what flowers to give on Valentine’s Day?”
Inserting listings
Lists are content formats that are characteriz by their quick and agile consumption by the reader. In Discover, it is common to find content structur in the form of lists, which provide information to the user by establishing classifications or options around a theme. Continuing with the previous example, we could think of “The five Valentine’s Day flower arrangements that will surprise your partner.”
In addition, lists improve the readability of content by presenting information in an orderly manner . They also allow key information to be highlight and allow the user to visually scan the content in search of the data they ne.
Suggestive title, without falling into clickbait
As we have seen, creating headlines that capture the user’s attention while browsing Google Discover content is important. The amount of news and publications is almost infinite, and we want to be the ones chosen to get the click.
To make this happen, you should use a suggestive, stylish title that will spark the user’s interest. But you should avoid falling into clickbait . This consists of titles with an exaggerat style that sparks the reader’s interest, but without any real correspondence with the content they will find. This practice could lead to the user losing confidence in our publications and even vetoing their appearance. After all, we would be wasting their time with a promise of content that is not real.
On the other hand, a well-craft title allows the user to quickly identify whether the content is interesting to them, which improves their search experience, and builds a positive image of the company or website.
Trending and current topics
In addition to using suggestive headlines, you should pay attention to the selection of topics. Although these will be condition by their relation to your sector of activity, as far as possible they should be link to current events or trending topics. If we pay attention to this selection of topics, we will obtain benefits such as:
Greater visibility: By relating posts to trending topics, you will generate content that is more relevant to the user, making it more likely to appear in Google Discover.
User attention: Trending topics will more easily attract users’ attention as they spark more interest. By providing up-to-date information on these topics, you will get more qualifi traffic to your company’s website.
Positioning yourself as an expert: by demonstrating knowlge of current issues in your business sector, you will strengthen your reputation as an expert and position yourself as a reference.
Increas audience engagement: Addressing current topics that spark audience interest will encourage user engagement through comments. Much of this content is likely to be shar on social mia, increasing its visibility.
Image optimization
The images you use in your content must meet certain technical specifications. As Google reminds us , they must be at least 1200 pixels wide and must be implement with the max-image-preview: large setting. With this directive you will be telling Google to display the images in a large size in the search results, which is beneficial for the content to appear in Discover.
Additionally, it is important that images are relevant and estonia telegram data informative. Google Discover looks for images that complement the content and provide an engaging visual experience for users.
Mobile loading spe: good user experience
Optimal loading spe is especially important on mobile devices since Google Discover is consum on these devices.
To ensure that your content images load quickly and do not interfere with the availability of the content, you should take into account:
The weight of the images should not be large.
The format is directly relat to the size of the file. It is recommend to use formats such as WebP, PNG or JPEG.
Implement Lazy Loading on images that are not display at first glance so that they load as the user navigates and do not condition the waiting time until interaction ao lists with the content.
Use a CDN (Content Delivery Network) so that images are download from servers closer to the user.
You can find more details about image optimization in our post about WPO optimization .
Work on the EEA: site authority is important
EEA is the acronym us to refer to the quality of the content we want to rank on Google.
It is compos, in English, of:
Experience
Expertise (knowlge or competence)
Authoritativeness (authority)
Trust
We can summarize it like this:
Experience: This is attribut to a website when the author of the content has had direct experience with what they are talking about (a product or service, for example).
Competence: is relat to the author’s knowlge of the subject he/she is talking about.
Authority: This is calculat bas on the recognition that the content creator has, as a recogniz source, for that specific topic.
Trust: is what the website achieves by fulfilling the three prerequisites.
If the content author has experience, knowlge, authority and ultimately deserves trust for a certain topic, it will be a positive point to appear in Discover.
Frequency of publication
You will ne to publish content regularly so that Google can take it into account and display it in Discover. If the publication of texts is very irregular and sometimes several months go by without new content. It will be more difficult for these to end up appearing on the platform.
We recommend that you create an itorial calendar where you plan dates and publication of specific topics. If you have any questions, our Content Marketing department will be happy to help you!
Google also specifies best practices for creating content that can be appli to Discover.
Create relevant and engaging content
The content you publish on your website should be align with. The interests of your business’s target audience and potential readers. If the content is relevant to these users, you will get valuable visits.
