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  • How big is your topic or your The more topics you

    I recommend that you analyze your competitors’ keywords. How active are your competitors? It’s clear: if you’re in a competitive area, you’ll have to take a look at your competitors more often than if you’re in a more niche area. How well do you know yourself? The better you know about an area, the more likely it is that you will “discover” topics and thus keywords even before your competition. In these cases, you get correspondingly little added value from the keyword gap analysis. Conversely, are you new to a topic? Then look at your competitors at shorter intervals. Your own visibility is gradually decreasing, but that of your competition is gradually increasing.

    Of course, there can be other reasons for

    This, but it’s definitely worth taking a look at your competitors’ keyword data! Simple keyword gap analysis (Sistrix) You can easily do a keyword gap analysis using various tools, for example Sistrix. To do this, go Mexico Phone Number Data to the “Unused Keywords” section under “Opportunities”. At this point you can then enter up to 3 competitors. What’s great is that you can include the entire competitor domain, but also just individual directories or URLs. This is always helpful if your “competitor” has a significantly larger product range than you: 1. View the Opportunities report. 2. Click on “unused keywords” and enter your competitors. You can either look at the of your competitors.

    You will then receive an overview of the

    Phone Number Data

    Keywords with an assessment of the search volume, competition and competitor rankings: unused keywords / Keyword Gap Sistrix Here you can see an excerpt of the keywords for which two competitors rank, but our site does not: “barf for puppies” & Co. is a new topic! The procedure is Iran Phone Number explained in more detail in this Sistrix tutorial . Detailed keyword gap analysis (Sistrix & Excel) The standard solution from Sistrix is ​​already very helpful in many cases and should already offer sufficient optimization potential for most online marketers. Sometimes I just want to know more or have a slightly different format or just sort things differently – but that’s not possible at the moment. One thing bothers me more often (is anyone reading from Sistrix? Then please pass it on to product development ;): When looking at the all competitors have to be in the Top 20 / 10 and my website must not be.

  • Electronic payment methods: how your company can prepare

    If you intend to attract new customers and sell more, offering several electronic payment methods is essential. Over the years, these technologies have favor among consumers and retailers, offering more practicality and security. In the following article, we tell you everything you to know about digital payments and card machines. he popularization of plastic cards in the last two decades — and other technological solutions in recent years —, money is no longer physical but is becoming increasingly digital. These are electronic payment methods , which are  by consumers and entrepreneurs. There are several options, which can be  in physical stores, in bars and restaurants, in e-commerce, in delivery , and even by self- people and street vendors. In this sense, it is important to go beyond just a good card machine.

    It is essential for receiving payments on

    Credit and debit cards, but there are already several other payment methods that you also need to offer, such as PIX . With so many technologies  on electronic payment methods , explaining what the main options are and how this sector works. Check out more management tips for small and medium-sized businesses The main electronic Mexico Phone Number Data payment methods in Brazil Many entrepreneurs are looking forThe point is that, although plastic cards continue to be important, they are not the only option for your customers. Offering the main electronic payment methods is essential to avoid losing sales. Plastic cards Starting with the method best known to entrepreneurs, we have debit and  cards — which can also be multiple , incorporating both functions in a single piece of plastic.

    Phone Number Data

    Present in Brazil since the hey have

    Become especially popular in the last two decades. At the turn of the 2010s, acquirers began to operate under several brands (as we will explain further below) . Several companies began to compete for store owners’ preference, offering increasingly affordable card machines — today, almost every merchant can have theirs. In fact, it is  Mexico Phone Number List that more than 11 million machines are in operation in Brazil. According to data from Abecs (Brazilian Association of  Card and Services Companies), 2.4 trillion reais were on these devices in the first three quarters of 2022. Growth is constant, especially in interior cities. That said, it is important to specify that there are several types of cards.

  • How can Social Ads generate more sales for the Company

    Investing in ads on social networks is a. Good business for companies in different segments. This is because the company has the possibility of investing. Part of its advertising. Budget in ads in a location where its. Customers actually are. how-social-ads-can. Generatemore-. Sales-for-the-company According to research carried out by IBGE , half of Brazilians are already connected to the internet. Furthermore, another study by Fecomércio RJ/Ipsos points out that 84.2% of Brazilians who access the internet have the purpose of accessing socia. Networks. If these numbers. Have not yet convinced that investment in social ads can generate more sales for the company and bring a return, the fact that Brazilians have. Been ranked as those who spend the most time online on social. Networks in the world should convince. There are, in total, 13.8 hours per month spent just on social net.

    How to know which is the best network to invest in Social Ads?

    Where potential customers can be impacted by different types of campaigns. If it’s not a company’s, it could be their competitor’s campaign. Therefore, it is essential to understand which social networks. Your target audience is on and which one is worth. Combining with a good content marketing strategy and how. To generate more sales with ads that amplify the company’s voice. How to. Know which is the best   network to invest in Social Ads? For your Social Ads strategy to Mexico Phone Number Data generate results, it is not enough to. Have money to invest, it is also necessary to study the type of content on each platform, the people who are there and how they interact with. Each other to understand how your brand can talk to your public. Have in mind .Who is your. Audience? Age, gender, are you an end consumer or a company? Make a.

    Phone Number Data

    Want to know more about Social Media

    omplete detail with all the information you have Read also: Buyer Persona: what is it and how important is it in Digital Marketing? – Which social networks is your audience on? It’s on Facebook, okay. But if the business is B2B and you want to sell something to a company, does it make sense to invest in this network? – What is your objective with these ads? Sell ​​more? Make more people aware of your business? Which network is most aligned with your goal? Want to know more about Social Media? WSI makes the chapter of the Digital Minds book on this subject available free of charge. Download here Topics: Social Media [fa icon=”facebook-square”] [fa icon=”linkedin-square”] [fa icon=”twitter-square”] –> Excel ROI RECENT POSTS Newsletter Corporate email * We are committed to protecting and respecting the privacy of your data. We will only use your perso.

  • Inbound Marketing Guide How to Create a Strategy

    As we saw earlier, an Inbound Marketing strategy allows you to convert prospects into qualified leads and finally into customers, through a series of integrated digital marketing actions. And by acquiring more customers, you can reduce your acquisition costs. For this to be possible, you need to define each action in your plan that will allow you to achieve the objectives of your strategy. cta-download-Ebook-Steps to develop an Inbound Marketing strategy 1. Goals and Personas In the planning phase, there are 2 extremely important aspects that will have an impact on the entire strategy: Objectives that must be clearly defined and therefore must be SMART; Buyer Personas, that is, who your ideal customers are. guide-inbound-marketing-3-how-to-create-a-marketing-strategy-goals-personas-1 Set SMART goals It is important to define the objectives before starting to create the strategy. Only then will you know what actions to take to achieve the intended results.

    Outline the Engagement Diagram

    Objectives must be SMART (Specific, Measurable, Achievable, Relevant and Timebound): Specific: Your objective must be clear and not create doubts. It should communicate what is expected to be achieved and why it is important. Example: “generate more traffic to my blog, increasing the publication of content on it, from 2 to 4 times a week.” Measurable: It should define criteria for measuring progress and quantifying results. Example: “generate Mexico Phone Number Data 10% more traffic to my blog”. Achievable: Goals must be realistic given the team’s capabilities and available resources. Example: “in the last 6 months, traffic to the blog grew by 6%”. Relevant: The defined goal must be relevant to your business. Example: by generating more traffic to the blog, my brand will start to gain more notoriety online and, as a result, I will increase the number of prospects.

    Phone Number List

    Create the Content Plan

    So your smart goal could be something like: in 6 months, my company blog. Will have 10% more traffic by increasing the. Publication frequency from 2 to 4 articles/week. Another examples: in 6 months, increase the average online. Purchase value from €30 to €50 by presenting complementary products. To users; in one year, increase online revenue by 20% through investment in paid campaigns, which until now. Had not been done; in 3 months, increase the number of webinar registrations. By 10% by sending email marketing to the database. Even though you ATB Directory understand the definitions, you don’t know how to start defining your SMART goals? Our Smart Goals Definition Template will help you get started.