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  • What Is the Metaverse and What Are the Challenges for Companies

    The metaverse is an emerging ‘space’ of virtual environments that allows an immersive experience through 3D, augmented reality and virtual reality technologies. Nowadays, there is not really a metaverse, but several platforms that offer this type of experience and that still have a long way to go for their integration. On these platforms, users can create their own digital identities and interact with each other or with other organizations, supported by a virtual economy with digital assets and NFTs. what-is-the-metaverse-and-what-challenges-for-companies-made2web There are more dedicated platforms: for leisure or playful environments, such as games for business productivity. Gaming platforms are the most advanced in this type of immersive experience. Minecraft and Roblox together have over 350 million monthly users.

    Digitalization of Offline Marketing

    On the other hand, it is estimated that the forecast for 2024 of the virtual and augmented reality market is 600 billion USD. It is no wonder that corporate Marketing has begun to look at this reality with great attention, not only to explore new audiences but essentially to explore new consumer experiences. What are the challenges of the metaverse for India WhatsApp Number Data companies? Naturally, this new channel will bring new challenges to the way brands will use their marketing strategies. But also how marketing will take advantage of this new reality. Gamevertising-what-is-metaverse-and-what-challenges-for-companies-made2web-1. Gamevertising it is a form of advertising where brands can create a more immersive experience for their products by placing contextualized. Advertising in the game environment or creating games where the brand is part of the game itself. The partnerships that Vans and Nike have made with gaming platforms are good examples.

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    What Are the Challenges of the Metaverse for Companies

    Digitization-of-offline-marketing-what-is-the-metaverse-and-what-are-the-challenges-for-companies-made2web-1. Digitalization of offline marketing a good example is the virtualization of common advertising panels. That can be placed in environments or virtual worlds in a non-intrusive. Way and with the advantage of being customizable. Digitalization-of-offline-marketing-what-is-the-metaverse-and-what-are-the-challenges-for-companies-made2web. Marketing-of-events-what-is-the-metaverse-and-what-challenges-for-companies-made2web-1 event marketing. The metaverse will allow for a much more immersive experience of the virtual events ATB Directory we already know today. Where users’ avatars will be able to interact with each other. Product demonstrations or proofs of concept can be done in a more immersive way. It will also be possible to take advantage of greater. Exclusivity through the creation of shows that are only accessible in a certain virtual world.

  • Black Friday How to Seize the Date and Sell More

    With Black Friday, the second biggest commercial event of the year (second only to Christmas), approaching, entrepreneurs of all segments and sizes are starting to get ready to offer discounts and sell much more. But what is the best way to avoid losing your way and failing on this very important date for commerce? To answer that question, we’ve prepared this article so you know everything you need to do to earn more money and stand out from the competition. Check it out! Origin of black friday black friday originates in the united states and is held annually. On the last friday of november, right after thanksgiving, an important cultural. Date for americans and before christmas. In brazil, the practice of black friday arrived in 2010 and, currently. This date is very important for different entrepreneurs to attract. Retain customers to move their business and increase their profitability.

    Create a Digital Marketing Strategy

    When is Black Friday in Brazil? In 2021, Black Friday is set for November 26, following the tradition of Fridays just after Thanksgiving and almost a month before Christmas. It’s a great opportunity to move any business, including, some brands already start doing promotions throughout the week before this date. According to Ebit|Nielsen, last year’s edition handled a total of R$4.02 billion, an increase of 25.1% compared to 2019. In total, 6 million orders were generated (+15, 5%) resulting in an average ticket of R$652 (+ 8.3%). The expectation is that this Hong Kong WhatsApp Number Data year will be even better. Black Friday on the internet With the restrictions caused by the Covid-19 pandemic, entrepreneurs had to reinvent themselves and create strategies with a total focus on the digital world.

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    Be Prepared for Increased Demand

    How to take advantage of Black Friday in 2021? Now that you know the importance of Black Friday for your business, it’s time to get organized. Plan actions to make the most of this date. Therefore, we list five essential tips for the success of this endeavor. Know your audience The first tip is to know your audience, the one your business wants to reach. Although commemorative dates like Black Friday are excellent sales opportunities, it is essential to create strategies to attract new customers. Identifying your audience’s needs can lead to products ATB Directory being purchased and thus facilitate sales success. Set goals To achieve the expected success on Black Friday, it is necessary to have well-defined goals to avoid frustration.

  • Instagram and Mental Health What Is Facebook Doing

    With more than a billion users, Instagram is one of the most used social networks in the world and also the most harmful to mental health, according to a study published in 2019 by the Royal Society For Public Health. At the time of the survey, the Royal Society, which is a public health entity in the United Kingdom, interviewed 1,479 people, aged between 14 and 24, and found that 90% of these young people used social networks, with Instagram being the platform that generated the most well-being and the feeling of belonging to the community. On the other hand, this social network also generated negative feelings, such as anxiety and loneliness. The platform, which in the beginning focused on sharing photos as the main form of communication, now allows users to express themselves through other formats, such as videos and stories.

    The Path to Open Dialogue

    This excessive exposure brings consequences such as depression and dissatisfaction with the body, recurrent factors that turned Instagram, previously considered just a hobby, into a villain for the psychological aspects of its users. The other side of the coin While it’s important to know where social media can be harmful, it’s also important to recognize the positive impacts these platforms can have on their users. In the same survey, the Royal Greece WhatsApp Number Data Society identified some points that can favor the experience of young people inside and outside the app, such as the possibility of expressing themselves and building an identity, since Instagram allows users to share their opinions with other people and , thus, create relationships. Also according to the report, despite cyberbullying, there is visible emotional support, especially in situations where people share unpleasant experiences and find help and comfort within the social network.

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    What Is Instagram Doing to Combat These Issues

    In a study, facebook admits negative influence of instagram. An internal survey conducted by facebook, the owner of instagram, revealed how teenagers’. Mental health is negatively impacted by the social network. According to the survey, 32% of girls under 18 said they felt bad about their. Bodies and that instagram made this feeling worse. The document, obtained exclusively by the wall street journal, reveals that comparisons. Can change the way young women see and describe themselves. The newspaper highlighted a 2019 survey, which concluded ATB Directory that a serious body image problem was caused by the app for a third of teenage girls. Weeks after the american newspaper’s report, facebook announced. The suspension of the creation of the “kids” version of instagram, aimed at children under 13, the minimum. Age to use the app today.

  • Hybrid Endomarketing How to Engage Your Team from a Distance

    With the pandemic caused by Covid-19, the way companies carry out their processes has changed radically. All of a sudden, many professionals were forced to adapt to the home office. There is no doubt that working from home has many advantages, but at the same time. It also brings great challenges like hybrid endomarketing. In this new scenario, how to build engagement with physical distance. Between employees and based on new standards regarding the control of what is. Delivered daily? Although it is not something impossible, many managers may find it difficult to engage. Their team from a distance, but when well planned, this task can have good results.Check out this article, ten tips to make hybrid endomarketing more efficient! 10 Tips for Hybrid Endomarketing Success The adoption of appropriate strategies can improve remote team management, including ensuring that all employees have better productivity within these new paradigms.

    Define the Means of Communication

    Within this context, we selected nine golden tips to inspire you in your mission to increase your company’s performance. Let’s go to them! 1. Be clear with the team To succeed in managing a team, it is necessary to have well-defined goals, that is, to make clear to employees what the individual and collective goals and targets are to be achieved. This way, the whole team will know which tasks to prioritize and the manager will have an easier Germany WhatsApp Number Data time evaluating the performance of each one. 2. Create a routine Excessive freedom can negatively influence team productivity. To avoid this problem, define a routine that everyone must follow. This routine must demonstrate what the results are expected by the organization. But beware! It is also important to provide flexibility for professionals to carry out their tasks in the best possible way.

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    Useful Tools for Hybrid Endomarketing

    It is also important that the manager is able to solve problems promptly because calling on employees whenever unforeseen events arise is not considered a good management practice. Just as employees have a routine, so does the manager, and frequent interruptions can hamper overall productivity. 4. Periodic face-to-face meetings Even though the home office is fully functioning, it is recommended to have regular face-to-face meetings. Face-to-face contact is essential to strengthen the relationship between managers and employees, in ATB Directory addition to allowing a better assessment of whether everything is going as planned. Face-to-face meetings are also important to bring closer and increase interaction between the professionals themselves. Provide feedback and reward employees who present the best results.

  • Do you know Google Ad Grants

    One of the most powerful tools for retaining customers and attracting new opportunities, without a doubt, is digital marketing, capable of reaching from small businesses to large companies. The emergence of Google Ad Grants has made this tool very useful for Non-Profit Organizations (NGOs). Considered a Google gift for organizations that meet certain requirements, Grants has some peculiarities you need to understand so that you don’t make a mistake when applying and enjoy all its benefits. In this article, we’ve prepared a guide in which you’ll find everything you need to know about this program, from how to qualify to advertising guidelines. Read on! What is Google Ad Grants? Google Ad Grants is a benefit program offered by Google to NGOs that wish to have greater exposure on the internet.

    How to Apply for Google Grants

    Companies interested in participating in this program must first register and go through a selection process. If you comply with the requirements, you will be eligible to receive credit and use the tool as long as you respect some rules. What are the institutions that can participate? Google’s intention is to increase France WhatsApp Number Data the social impact of NGOs, So to participate in google grants, it is essential that the institution is not for profit. Among the institutions that can be approved are. Non-governmental organizations (ngos) • social organizations. Federal public utility organizations; • non-profit associations, in general, as a junior company. Government entities, hospitals, day care centers, schools or universities (with the exception of their philanthropic arms) . Enterprises with any commercial purpose are automatically excluded and cannot participate in the program.

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    What Are the Institutions That Can Participate

    The techsoup brasil (projeto que oferece softwares e ferramentas. Tecnológicas exclusivamente para ongs; • be a government-registered ngo. Oscip or upf or present proof of non-profit activity; • have a functional website. With relevant content about the institution; • accept the terms and conditions provided. By the platform. It is noteworthy that if the institution fails to comply. With any ATB Directory of the points, its participation in the. Google Ads Grants program. Step-by-step: how to apply for Google Grants If the institution is able. To apply for the benefit, the next step is to apply. Here’s a step-by-step guide on how to make yours: 1. Check the eligibility criteria Check all the necessary documentation and if they are up to date.

  • The 10 Most Famous and Cutest Dogs on Instagram

    It is not new that people create profiles for their dogs on social networks. Since the dawn of blogs and vlogs, profiles for pets have been drawing attention and, with the arrival of Instagram, it is common to find famous dogs, for example. And no less. Who doesn’t like to see cute dog on their timeline? They snore, drool, are furry and lighten our days. On the other hand, the phenomenon of dog influencers has become a lucrative business for their tutors. Famous puppies partner with brands, sell merchandise and even publish books! We separated 10 profiles of famous dogs on Instagram for you to know, learn and enjoy with us. Here it comes! Jiffpom – 10.1 million followers This Pomeranian lulu is by far the most popular pet on Instagram, with over 10 million followers.

    Build a Wardrobe for Your Dog

    With very cute posts, which justify the shower of likes, the little dog became famous in 2014, when it entered the Guinness Book as the fastest dog in the world running on two legs: it covered 10 meters in 6.56 seconds supported only on its hind legs and 5 meters in 7.76 seconds over the fronts. He is a three-time world record holder. Jiffpom also starred opposite Katy Perry in the music video “Dark Horse” and is still part of a wall calendar with 50 5-star Denmark WhatsApp Number Data ratings on Amazon. All this success is thanks to a good content planning filled with photo shoots with props and cute clothes. Doug the Pug – 3.9 million followersThis friendly Pug has 3.9 million followers on Instagram alone, but if we take into account other social networks, his audience exceeds 12 million.

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    How to Make Your Pet Famous on Instagram

    Doug is an actor, twice a People’s Choice Award winner, owns a clothing brand with his face, and was the subject of a coloring book and a biography, which even made The New’s best-seller list. York Times. The puppy still uses his fame for good. His tutors founded a non-profit organization, the doug the pug foundation. Whose mission is “To bring joy and support to children battling cancer and other fatal diseases.” marutaro – 2.5 million followers with over 2.5 million followers on instagram. Marutaro, one of the first pets to hit the web, is a charming shiba-inu dog. Who always seems to be smiling in pictures. Their owners claim that the dog has this. Expression ATB Directory since it was a puppy, always seeming to be having a lot of fun.

  • In Times of Social Networking Is It Still Worth Having a Blog in 2021

    In times of predominance of social networks, many professionals argue. That the future of the internet comes down to facebook, instagram and tik tok, among. Other networks. But it’s still worth investing in. A blog in 2021 because it can be decisive in sales and investments needed. To have a return on paid campaigns. When the web empowered anyone to publish their content. Blogs became popular and paved the way for the first digital influencers. Over time, this universe invaded the marketing strategies of companies, which sought visibility and also to retain their customers. The big problem is that most content productions on corporate blogs were done without any strategy and, consequently, did not bring effective results for companies. However, companies that created relevant publications were able to attract visitors to Google’s organic search, thereby building their authority and achieving their marketing and sales objectives.

    Gain Traffic and Conversion

    With the rise of social networks, the famous influencers of blogs migrated to platforms like Facebook, Instagram, Twitter and, more recently, Tik Tok. On the corporate side, companies have also found their audience on new platforms, and many have left blogs aside. However, one channel does not exclude the other. While social networks are great for relationships, blogging is very effective in generating traffic, authority and improving your position on Google Canada WhatsApp Number Data to attract more visitors. But, if you still have doubts and believe that having Facebook and Tik Tok are enough, this article is for you! Read on and understand the importance of blogging for digital marketing strategies. What is a blog? A blog is a website or part of a website that contains frequently updated content on one or several topics.

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    Have an Exclusive and Personalized Channel

    The blog is like physical space. In it, you can make the layout you want, defining visual elements that have a connection with your brand. The content of a blog is written in the form of articles on individual pages called blog posts. The article you are reading is an example. On the home page of a blog, you will find a list of posts that have already been made, in chronological order from the most recent to the oldest. It’s the flawless combination of layout and ATB Directory relevant content that will retain and attract new visitors. What is the difference between website and blog? When blogs emerged a few years ago, the concepts were well defined. While the site was an institutional and static page, the blog functioned more as a platform for publishing content in chronological order.

  • Medical Marketing How to Promote Your Practice

    Medical Marketing How to Promote Your PracticeDoing medical marketing with quality is quite a challenge, mainly because many physicians and health professionals are concerned about breaking some standard when promoting their practice in order to gain new clients. As in other segments, the sales funnel technique can be applied in the healthcare segment. After all, how do people make the decision to schedule an appointment or discover an office or clinic? No wonder, realizing the need for the health sector to use marketing strategies, the Brazilian Federal Council of Medicine (CFM) produced a Medical Advertising Manual, with the objective of clarifying the rules for the dissemination of medical matters and marketing campaigns in this area. Verify the regulations in your country. Investing in the marketing of your office or clinic is the key to attracting patients and gaining visibilit.

    Create a Visual Identity

    In this article we are going to talk about the main challenges and tips on how to do medical marketing. Read on! How to do medical marketing and what are the reasons to invest in this strategy? The production of specialized content that offers relevant information and adds value to people’s lives can help physicians and health professionals to build a position of authority in their specialty, being one of the main influencing factors in attracting new China WhatsApp Number Data patients. Content marketing is much more than creating content with relevant information. When properly applied, it brings advantages such as: – Generate authority on the internet; – Increase the credibility of the office or clinic; – Greater chance of being found on Google’s search engine; – Improve engagement with the target audience; – Create a connection with patients; – Increase website traffic; – Attract and retain new patients.

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    Define the Target Audience

    It is extremely important that the creation of content, regardless of its format. Is based on strategic planning that prioritizes the medical specialty. The profile of patients and the volume of searches on the topics on google. How the sales funnel works in medical marketing. A good sales funnel strategy is essential to conquer, retain. Transform customers into brand promoters and the same line of thought. Must be followed when promoting clinics and offices. In the healthcare sector, the sales funnel is. Formed by stages that the patient goes through until ATB Directory reaching the final decision, which is the scheduling of an appointment or procedure. Each of these stages is one which works as in other buyer’s journeys, in which, through informative and relevant content, the patient discovers a specific need and continues the path towards the solution of the problem.

  • UX and UI Learn How to Achieve Design and Performance

    UX and UI design play a key role in the success of a company’s digital marketing strategy. Unfortunately, there is still a lot of confusion as to what these terms mean or how they should be used to achieve the much-desired performance. How many times did you click on a link and it took too much time for the site to open? Or did you access a page and simply couldn’t read what was written or essential information such as the company contact was missing? These are just two examples of unpleasant experiences that often leave the user feeling upset. This is where the UX and UI design comes in, which is not only about making the site look good, but also performing well and offering a good user experience. In this article, we’ll talk about how to achieve design and performance with UX and UI.

    The Essence of The UI Is the Visual Interface.

    Basically it is about how the user feels while using the digital product or service offered by a company. In practice, the UX takes into account the emotional part of the user, thinking of a browsing experience that generates satisfaction rather than frustration. The expression UI means “User Interface”. The idea is to guide the user while they use the digital platform or the website. In general, the UI is related to the graphical part of the website, offering a friendly Cambodia WhatsApp Number Data experience to the customer. Ensuring an intuitive navigation through buttons, stylized menus or any other element that facilitates the user’s interaction with the website.

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    Reasons to Invest In UX And Ui Design Techniques

    In other words, if users have difficulty finding any information they want or. Face any problem when filling out a form or loading a page, they will certainly close. The browser and never return to this company’s website. If the site does not guide users through the interface correctly, it is unlikely that they. Will take the right action and thus the sales objective will not be achieved. Think of when you enter a confusing site and find nothing you need. This is a classic example of a poorly made UI, which can be very expensive for the company. As the visitor’s ATB Directory first reaction is to leave the site and look for another one that offers a more pleasant experience. It’s important to keep in mind that the UI directly affects the UX.

  • Studio Discover This Project Management Tool

    Check it out below! Studio Resources and Techniques to Boost Your Business Productivity Delivering projects with quality and within the agreed time frame, usually quite tight, is one of the biggest problems for most companies. How can you meet this type of demand in a productive way and make it a routine at work? This was one of the big questions here at the agency and, after a lot of research. We found rock content studio, a platform full of resources. Techniques to increase productivity studio, like other software and platforms. Was developed to follow the stages of projects, being possible. To update the status of each activity automatically.

    Integration with Finance

    Attach reports, collect data and calculate indicators, all in one place. How Studio works in practice Studio allows the management of the company’s activities and, therefore the entire team is integrated and aware of the ongoing projects, late and completed ones. It is also possible to record the time invested in each task and other possible costs. Below, we specify the main features. Timesheet The timesheet allows employees to record the Brazil WhatsApp Number Data time each task took to complete. Kanban A Kanban is very important in a project management tool as it is a methodology to monitor the execution flow of each process within a company. The functionality consists of a table that presents each of the stages of a project, as well as the collaborators responsible for the task and the expected results.

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    Workflow in the Project Management Tool

    You can create a timeline to indicate the project’s start date and deadline. Each step is in a bar on the chart with the start and finish dates for the task. Integration with finance Integration with the financial sector is another feature that taken into account when choosing a project management tool because it is essential, when planning a project, to know what resources and the budget for achieve the results. Workflow in the project management tool Every project requires a lot of tasks that are together or individually. The flow of these operational tasks throughout the automation process ATB Directory is a workflow. Studio has an absolutely workflow, in which it is possible. To monitor the entire flow of tasks and those responsible for them.

  • 9 Secrets to Having the Best Website Design

    having a digital presence, reinforcing the brand’s positioning in virtual environments, is essential for businesses in the most different market niches. For this reason, having website design is essential to ensure the success of marketing and sales strategies for businesses today. Contrary to what it seems, website design involves elements that go far beyond aesthetics. Follow with us and check out the main points you should consider, ensuring a website design that presents an excellent user experience and interface (ux and ui). Good reading! 1. Offer responsive website design to your audience the first thing to think about when it comes to design is functionality. Sometimes people who are not in this field may think that the purpose is to make something look good, but it also has to work.

    Prefer Scrolling Over Clicks in Website Design

    it would be like thinking that the purpose of a market research is to present metrics, but without answering questions or validating assumptions. Thus, responsiveness is key in website design. Being responsive means that the design adapts to the most different screen formats. In addition to contributing to a quality experience, this factor also helps as an seo strategy, helping your pages to appear in search engine results like google Belgium WhatsApp Number Data with good positions. 2. Ensure lightweight pages with great loading speed another factor that is also linked to page ranking, the faster your page loads, the more chances you have of keeping the user on your site. Maybe you’ve had some experience with slow internet or a very heavy site that just crashes when you try to access it.

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    Use Quality Images in Website Construction

    it is worth remembering that one of the digital marketing trends is to meet a growing demand of people who access the internet by cell phone. So, the lighter the pages, the better the site design and the more surprising the browsing experience. 3. Work the information hierarchy in website design here we get more into design work as most people might think: the visual part. Have you ever seen des landing pages full of titles and headlines? In some situations it can even be difficult to understand where the button to make a purchase is. Think of your website like ATB Directory any other medium, you need to decide how the user’s eyes will atb directory travel across the screen.

  • Motion Design Do You Know What It Is and How to Apply It

    The area of ​​communication is quite broad and covers many types of service. One of them is motion design, a technique that emerged in the 19th century, created by Parisian George Méliès (famous for his work as an illusionist and filmmaker). Motion design is a trend and is widely used to try to explain ideas in a more visual and quick and practical way. You have probably seen some content of this type on social networks, as brands have invested heavily in this technique due to its great ability to engage the public. So, come and understand what motion design is and how audiovisual is a good choice for your communication strategy! Video Player 00:00 00:00 How does motion design work? Motion design is a technique that uses the movement of shapes, icons and texts.

    Why and How to Invest in Motion Design

    Over time, the effects became popular and became popular with the seventh art, clips, advertisements, among others. Therefore, the objective is to have a great visual impact, which mixes graphic design and audiovisual aspects. The person responsible for creating these pieces is the motion designer, who is usually a professional with a background in graphic design. In this way, the professional must have artistic skills and a lot of creativity to concretize Australia WhatsApp Number Data and transform projects into graphic elements that come to life on screens. Normally, the work starts with sketches on paper or on the computer, moves on to 2D drawings, creates the storyboard in detail and only then does the work begin to take shape. In this sense, the motion designer also needs to understand storytelling, narrative techniques and other concepts.

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    What Is the Difference Between Motion Design and Motion Graphics

    As social media have the consumption of fast content as a common feature, the technique is a great ally in this process. What’s more, motion design is more fun and engaging, helping to give clearer explanations through animations. The increase in the consumption of video content is also one of the reasons that encourage investment in design. Compared to producing other types of video content, this is a more affordable alternative. Therefore, it is an excellent strategy to create campaigns even with a reduced budget. Video Player 00:00 00:00 What is the difference between motion design and motion graphics? In fact, there is no difference! As much ATB Directory as the nomenclature is not the same, we are talking about one thing only: motion graphic design — or animated graphic design, in good Portuguese. Therefore, the concept is the same, what changes is only the name.