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  • However there are certainly a lot of keywords in

    This keyword would then not appear. Or only two out of three competitors rank for a keyword – a missed opportunity because this search term doesn’t appear either. 18,000 subscribers can’t be wrong You don’t want to however there are miss any of our posts and stay up to date? Subscribe to our newsletter now and receive every new Seocracy article by email directly to your inbox! Subscribe now All competitors must rank in the top 20 No result found! Really? Or maybe only one of the competitors ranks at 21 instead of in the top 20….? To solve this problem, a detour, some manual work and Excel magic will help you: You export your rankings and those of your competitors one after the other under the “Keywords” tab.

    You summarize them in an Excel folder

    With a few if formulas (see picture) you can put together an evaluation. You create a pivot table and get a clear assessment Netherlands Phone Number Data of how you compare to your competitors. Column However there are Your page is ranking”; “Your page is NOT  You can refine this evaluation as desired, for example by: Insert topic clusters Do not just insert an “if” ranking, but a “where ranking” (e.g. “ranking between 1 to 3”, “ranking better than competition”, etc.) The only limits here are your imagination (or your Excel skills). keyword gap analysis excel The results can be clearly summarized in a pivot.

    Keyword gap analysis with Semrush If the

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    Previous step was a bit too nerdy for you, I recommend the keyword gap analysis from Semrush. Here you can analyze the Italy Phone Number rankings of up to 5 competitors – also at domain, sub-domain, directory or URL level. It is also possible to include paid and PLA keywords. What excites me most, however, are the diverse filter options, including possible combinations in Semrush’s keyword gap analysis: semrush keyword gap The filter options at Semrush are very well developed, so I can, for example, exclude all keywords that contain the word “cat”. It’s a shame that the “competitor position” filter also applies to all domains with Semrush. So I can’t filter: “At least one competitor in the top 10”, but only “all competitors in the top.

  • Cash 2 in companies: 8 great reasons not to fall into this trap

    Cash flow in companies may seem, at first, to be an excellent way to make your company more profitable. However, it is a bad business and can land the owner in jail. The term slush fund became popular in The reason? The accusations of corruption that, investigated by Operation Lava Jato, were confirmed. In this context, parallel cash was used to remunerate favors between companies, parties and politicians. However, this practice is not only present at the highest levels of politics: throughout Brazil, many businesses – large and small – carry out parallel accounting . Most people think they are very intelligent for cheating the tax authorities, paying less taxes than they really owe and making more profits at least in the short term. Sound like a great deal? That’s where you’re wrong: whether in the political or business world, slush funds are bad business .

    What is slush fund in companies?

    The issue is not only ethical, but also operational. Do you want to know how practicing parallel accounting harms your small business? Keep reading! Click to go straight to the topic that interests you: Cash 2 in companies is a crime Cashier 2 in companies can incur fines – or even arrest the owners The tax authorities are increasingly Netherlands Phone Number Data paying attention to slush funds The practice makes your company’s financial planning difficult You could end up getting reported by your own accountant Cashier 2 in companies opens the door to embezzlement committed by employees You will have problems hiring a management system You may lose important customers What is slush fund in companies? In the context of companies, creating a slush fund means creating and managing accounting parallel to the official one.

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    Cash in companies is a crime

    In practice, the company does not issue an invoice, that is, it does not inform the tax authorities about the sale. Therefore, the corresponding taxes are not charged. There are also businesses that only record part of the sale and that. Divert a portion of the value to slush funds. Thus, this amount goes to parallel slush funds and no taxes are New Zealand Phone Number List agreement with the customer so that only R$400 appears on the invoice. The remaining R$100 is diverted to slush fund 2, and the respective taxes are not collected. Sounds like a great idea? Believe me, it’s not – and we can prove it. Check out: 1. Cash in companies is a crime slush fund in companies When discovered, a business owner who uses slush funds may even be arrested.

  • In which social media should my company have a presence?

    Nowadays, every brand that wants to expand the horizons of its business must have its presence guaranteed on the internet. And this has already become law within good and efficient marketing. Therefore, you must have realized that the time has come for your company to adapt to the current market, whether by hiring communications employees or looking for a digital marketing agency. Read also: Own team or Digital Marketing agency? In-which-social-media-should-my-company-have-a-presence But it is important to keep in mind that the internet is not just one thing: your company can be present in different ways, some of which will be more effective than others when it comes to establishing a relationship with the virtual public – and this directly depends on which branch her company is established in and who she wants to talk to. One of these ways of having a presence online, and .

    Think about your audience

    Growing more and more, is the use of social media , which are spaces on the internet where users can create personal profiles and interact with other people, being part of groups, talking about the that you like and telling you where you are. Meanwhile, brands can also ensure their presence, whether by generating conversations with their consumers, creating advertisements or answering questions. Some of the main social networks are Facebook, Twitter, Instagram, Tumblr, Snapchat, YouTube, LinkedIn, and more, depending on your niche. But don’t get excited: your company  doesn’t necessarily need to be Netherlands Phone Number Data  present in each of them. Also read: 4 digital marketing strategies for competitive markets So, which social media should my company have a presence on? Here are some tips that will help with your decision: 1. Think about your audience In each social network there is a certain niche or group of people present. If so.

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    One social network does not exclude the other

    Media covers an audience that your company does not talk to and to which it does not intend to sell its products and services, why be present there? Therefore, the decision of which social networks to participate in must essentially take into account the presence of the consumer public and potential customers. Think, then: who does my company sell to? And this audience is present in which media? Is there still an audience you want to reach to become your consumer? If so, on which social ATB Directory  network is this audience present? An example: if your brand sells products and/or services to a young adult audience, aged 18 to 25, Twitter could be a good social network to be on. 2. One social netwo.

  • New Digital Ideas for Health and Wellness Businesses

    At first glance, it may be difficult to contemplate the opportunities. That the covid-19 pandemic crisis brings to most companies, especially. In the areas of health and wellness, as they greatly promote personal. Physical interaction between service providers and customers. But at the same time that thousands of entrepreneurs. Feel the negative impact of the new coronavirus on the financial. Structure of their organizations , there are opportunities. In these areas of business ready to be seized. We will showcase new digital ideas that help Health & Wellness businesses thrive. These ideas are based on the technological and behavioral evolution of the society we have been witnessing, which foresees a sharp change in consumer routines, which, in turn, require instant solutions, only possible via digital. Services E-commerce E-commerce is traditionally associated with the sale of products, but the digital trade of services is increasingly relevant.

    One to One Online Wellness Sessions

    Below we refer to some of the services that can be marketed and consumed online in the Health and similar market. E-Commerce Ideas for Health and Wellness Services In the area of ​​health and well-being, professionals (doctors, nurses, therapists, technicians, massage therapists, personal trainers and others) can interact with their patients and Netherlands Phone Number Data clients remotely, creating new services: online specialty consultations medical clinics with specialties that. Allow virtual diagnosis and monitoring should communicate them online. With greater emphasis, to the detriment of the others. For some time now, online consultations have been carried. Out in various specialties with great success, even without the. Current physical restrictions. Video: memorial docnow – platform for online. Consultations suggestion-blog-made2webin addition to specialist. Consultations, it may be interesting to bet on the concept of “ urgent online consultations ” with. The unique profile of responding to time-demanding specific needs.

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    E-Commerce Ideas for Health and Wellness Services

    Online consultations are all the more relevant for patients who need continuous medical support (eg chronic illnesses, post-surgery recovery) and are also particularly important in the area of ​​mental health, allowing psychiatric or psychological follow-up in any situation. Neglecting mental health, especially during COVID-19 is not an option. Video: Talkspace, one of the world’s best-known online mental health consultation platforms Online Group Lessons Gyms or wellness centers that develop group activities can maintain their routine online , providing an agenda ATB Directory with new distance proposals. This agenda accepts limited or open registrations for all customers and even sends SMS or email reminders to registered participants. They can even record the sessions (with the authorization of the participants) and make them available for later consultation. One to One Online Wellness Sessions On the one hand, the One to One sessions are among the most favored by consumers.

  • 8 Endomarketing Strategies to Practice in Your Company

    The engagement and dedication of employees are essential for the company to reach new levels of sales and productivity. Therefore, the Human Resources department is increasingly looking for strategies to engage the team and achieve the desired results. If your company needs to motivate its employees, read on and learn more about this subject. How to apply endomarketing in your organization Before applying endomarketing strategies in your company, it is necessary to know what the biggest demands and problems faced in the workplace are. Generally, the HR, the sector responsible for the employees’ well-being, is in charge of gathering this information. After the needs and difficulties have been identified, it’s time to define the strategies that the company will use and then put them into practice.

    Training and Qualification of Employees

    Another positive aspect of these surveys is that they allow you to ask for feedback in order to get ideas to improve the system. In the next topic we will talk about the 8 endomarketing strategies that we consider most effective for engaging your employees. Check them out. 8 endomarketing strategies to apply in your company and engage your team 1. Invest in internal communication One of the main strategies, if not the main one, is internal communication. It is through it that the organization maintains a direct channel with its employees, facilitating the Netherlands Phone Number Data company’s daily activities. It is possible to implement internal communication using tools such as blogs, newsletter, e-mail marketing, and videos, for example, which are ways to communicate with employees that are widely used in digital endomarketing.

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    Promote Strategic Alignment with the Collaborators

    It is worth mentioning that direct communication channels are essential for. A good dialogue with teams, allowing each. Employee to have an active voice and. Make suggestions for improvements to the company. 2. Hold motivational lectures motivational talks. Are very interesting to develop professional and personal aspects of. The collaborators, besides encouraging each of them. To share the same goals as the company. This action also allows the mission and annual goals of the. Company to be exposed, pointing the way to achieve them. It is important that ATB Directory the. Collaborators feel that they are important and that they make a difference to. The organization. 3. Recognize the success of employees one of the main endomarketing strategies is to. Recognize and publicize the good results achieved by employees.