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  • Mapping the Buyer Journey: Strategies for Business Success

    It’s extremely important for any business that wants to drive better results to understand how customers move from seeing something to buying it. Today’s for Business Success buyers have more access to information than ever before, which means they’re usually well-informed to make their own decisions.

    In most cases, purchasing isn’t just an impulsive act

    It can take weeks or months of doing research, comparing and thinking carefully before a purchase.

    So, it’s crucial for brands to support buyers phone number list throughout the process, not as pushy sellers but as helpful guides giving them the right information at the right time. Knowing who your buyers are and mapping their journeys can ensure you don’t miss valuable sales opportunities.

    In this article, we’ll go through the key stages of the buyer journey and share practical strategies to help you engage and support potential customers every step of the way.

    Understanding the Buyer’s Journey

    The buyer’s journey isn’t a simple, linear process. It’s a dynamic path that prospects navigate before making a purchase. It includes the stages of for Business Success awareness, consideration and decision — each influenced by factors such as pain points, emotions and available information.

    Before going further, let’s make clear what differentiates the buyer’s journey from the broader customer journey. While the buyer’s journey looks at half of google’s first page results are now https. decision-making before buying, the customer journey extends beyond the sale to cover what happens after. This includes things like onboarding, support, loyalty and advocacy. Understanding both is key for making solid, long-term customer relationships and driving business success.

    Mapping the buyer journey is crucial for businesses because it helps identify gaps in customer interactions, improve marketing and sales alignment, enhance the customer experience by delivering relevant content, and increase conversion rates by addressing obstacles at each stage.

    A buyer journey map provides valuable insights into what customers are experiencing. And it can help businesses refine their approach to create a smoother and more engaging journey.

    By having a clear roadmap of the buyer’s journey, companies can take a more personalized and strategic approach to engaging prospects, to ultimately improve customer satisfaction and business success.

    Key Stages of the Buyer Journey for Business Success

    • Awareness: Identifying the Problem or Need

    In the awareness stage, buyers know they have phone number qatar an issue, but they might not completely comprehend it or know how to fix it. This is exactly when people begin gathering information through online research, searching social media posts or looking for suggestions from others.

    To establish a connection with potential buyers at this early stage, businesses should focus on creating valuable content, such as blog posts that for Business Success address common pain points, using search engine optimization (SEO) to improve the likelihood that the content will be found in online searches, and actively participating on social media with educational and helpful content. By becoming a trusted source of information, businesses can position themselves as the go-to solution when buyers move forward in their journeys.

  • The eCommerce Customer Journey: Best Practices for 2025

    In the ever-evolving world of eCommerce, understanding the customer journey is critical for staying competitive and ensuring sustainable growth. As the digital landscape shifts and technology advances, consumer behaviors and expectations are also changing rapidly. Interactions are becoming more complex – spanning multiple channels – yet consumers Practices for 2025 expect seamless, highly personalized journeys.

    Artificial intelligence (AI) will play an increasing role in this. In fact, 76% of CX leaders surveyed for the Genesys report “Customer experience in the mobile database age of AI” reported they’re using or piloting AI to personalize their customer experience. And 72% of CX leaders surveyed believe that, in the future, AI will facilitate all proactive service outreach. This blog will explore the best practices eCommerce businesses can adopt to optimize the customer journey, meet evolving consumer needs and boost conversions.

    Exploring the eCommerce Customer Journey in 2025

    The eCommerce customer journey is no longer linear. Consumers today engage with brands across multiple touchpoints, both online and offline, before making a purchase decision. Ensuring a positive experience during this process is critical to how to improve your keyword research building brand loyalty. In the Genesys report, “Generational dynamics and the experience economy,” 60% of consumers surveyed globally say a seamless transition between different channels (e.g., phone, email, chat) is one of the most important factors for a service interaction.

    Understanding this evolving journey and adapting to it can help businesses thrive in 2025. Business outcomes can be strengthened by using AI for proactive service delivery. And in “Customer experience in the age of AI,” 70% of CX leaders surveyed reported that AI is helping their customer journeys feel more empathetic to the customer — a crucial factor in Practices for 2025 building loyalty and driving repeat business.

    Understanding Behaviors of Online Shoppers

    In the past, eCommerce was once a simple matter of browsing and purchasing through a website. Today, the process is more dynamic – and it’s influenced by numerous factors, including social media, artificial intelligence (AI), voice search and mobile-first experiences.

    In 2025, shoppers will continue to demand phone number qatar convenience, personalization and a seamless experience across all platforms. Mobile devices will dominate shopping behavior, with a growing preference for mobile-optimized websites, apps and social media integration.

    Shoppers will also expect faster delivery options and real-time customer service as they navigate their journeys via live chat, AI-powered bots or video calls. Managing these journeys is an essential component of an eCommerce strategy.

    Identifying Key Touchpoints in the Modern eCommerce Experience

    The modern eCommerce customer journey consists of several critical touchpoints that businesses need to optimize to enable customers to move smoothly and seamlessly from one point to the next. Let’s dive into each of those touchpoints in more detail.

    Awareness and Exploration

    During this stage, consumers become aware of a brand or product, usually through search engines, social media or influencer marketing. Use cases Practices for 2025 include understanding what channels drive the most engagement, such as word of mouth, and which messages resonate with various audience segments.

    It’s important to understand how long customers remain in this phase and what triggers their move to consideration.

  • How many customers will I have tomorrow?

    Our asks have evolve from basic questions that could be have tomorrow answere through simple counts from a single source to questions that require more sophisticate

    Analysis across multiple sources:

    1. Given how many customers I have today,  What behavior patterns signal interest, engagement or disengagement?
    2. What customer characteristics belong to accurate cleaned numbers list from frist database my VIPs? Do these VIPs behave differently across my channels? Do their preferre channels mirror the rest of my customer base?
    3. Are there groups of customers that purchase more than others? Or stay with my brand longer? What are the predictors for purchase?
    4. What is my customer attrition rate? And what are the characteristics of those who stay versus those who don’t? What’s the inflection point between customer disengagement and attrition?

    Bridging the CX Analytics Gap

    Customer journey analytics is a specialize form of customer analytics that can help bring together data that focuses on the what — interactions, conversations, agent engagement — and who — profile, intent, outcome) and can be used to get to the why how to drive your marketing to more profitable sales — why is self-service higher for this group of customers? Journey analytics can show us if intent is driving that behavior. It enables the ability to measure progression through a journey and is informed by other customer analytic disciplines.

    For example, journey analytics could incorporate have tomorrow surveys or segments as a way to qualify an outcome so analysts can measure the impact of journey complexity, journey friction and other journey features on NPS or customer segment (status, demographic group, etc.).

    Skill data analysts and data scientists are often charge with collecting data from across the organization, including CX, and using segmentation, clustering, regression, feature selection and more to extract meaning, analyze the journey and then provide phone number qatar results through various BI dashboards. This is either schedul monthly, quarterly, yearly or ad hoc.

    In the meantime, the CX professionals work on optimizing their operational metrics by tweaking schedules, queue assignments, intent models and more.

    Having a gap between journey analytics and optimization can create inefficiencies and room for errors for both the analyst and the CX professional. If data changes, there are additional lags where the data extraction must be adapte to new data and aggregation. And that means data pipelines have to be update, too.

    The change then must be communicate from the CX professional to the analyst who then adjusts their analysis. Similarly, issues that analysts uncover could reach the CX professional too late — behavior patterns can change quickly and what was true a month ago may no longer be true today.

    Embedd Customer Journey Analytics have tomorrow

    For customer service professionals, and contact centers specifically,

    the ability to analyze data from the customer perspective has often been relegate to others —

    marketing, corporate analytics and other teams that are charge with managing customer

    analytics at the corporate level. That leaves a have tomorrow lot of insight on the table; this insight is critical to optimizing customer journeys in right-time.

    Shortening this time to insight means embedding journey analytics into the system of engagement itself. Rather than relying on sophisticat tools for getting the data out,

    we’re building the ability to analyze the data in place through flow and journey analysis. This is bringing the insight closer to the point of impact.

     

  • SEO measures for YMYL content

    As we’ve already established, content that falls into the “Your Money or Your Life” category requires particularly high content and quality standards, which can be verified through an EEAT quality assessment. However, the quality assessment result alone is not sufficient to achieve a good ranking in organic search results. Therefore, the following section will demonstrate how search engine optimization (SEO) can further improve the quality and ranking of YMYL content SEO measures.

    1. High quality standards for content SEO measures

    Improving quality is not only very important for YMYL content, but also a key SEO measure. Researched content should only include information from trustworthy sources. Subject matter experts should therefore only write about topics in phone number database which they have in-depth and reliable expertise. To ensure current relevance, existing and important content should also be regularly reviewed for its timeliness. This can prevent the dissemination of outdated information. In search engine optimization, high-quality and valuable content is also better rated and thus has a better chance of ranking well.

    2. References and references

    As already mentioned, it’s important to make truthful statements. To prove the truthfulness of a statement within YMYL content in SEO terms, outbound linking can be used. For example, if a statement is made within a text that fits the YMYL framework, it can be what are core web vitals? additionally supported with a link to a trustworthy source (e.g., government-generated statistics). 

    The reverse is also true. When particularly high-quality and trustworthy content is published, other websites will link to that content as a source. Links from other trustworthy and relevant websites are particularly important. In search engine optimization, this is also known as link building and can lead to better rankings in search results.

    3. Increasing trust

    Another useful SEO measure for YMYL content is to specifically increase user and search engine trust. To specifically increase trust, important contact information should first be made simple and easily accessible for both users and search engines. Important pages such as the imprint or “About Us” page provide important information about the company or organization. Therefore, it is recommended to also make these pages accessible to Google crawlers or other web crawlers.

    To ensure easy access to subpages by Google crawlers, correct internal linking with a “dofollow” attribute should be in place. Furthermore, it is important to ensure that the relevant subpages are not tagged with the noindex tag.

    4. Security

    A secure website is just as important as the quality and trustworthiness of the content. To ensure the authenticity of the content, identify the australia database directory website owner, and prevent attackers from creating a fake copy of the website, the use of an SSL certificate is essential. Furthermore, the SSL certificate also enables the use of HTTPS, a secure transfer protocol for transmitting data between the browser and the website. Websites that currently only use the HTTP protocol are classified as “not secure.” Since Google also places great value on security, HTTPS represents an important ranking signal that should not be neglected.

  • Visualizing the Customer Journey

    Visualizations transform data into intuitive journey maps. These the Customer Journey maps illustrate customer paths, highlighting friction points and behaviors. For instance, identifying frequent drop-offs at a specific stage, such as checkout, can reveal an issue requiring immediate attention. Journey maps allow teams to prioritize changes based on clear, actionable insights.

    Journey maps also serve as a collaborative tool, aligning cross-functional teams around shared objectives. By providing a clear picture of customer phone number list behavior, they help ensure that marketing, sales and service teams work together to deliver a unified experience.

    Strategies for Enhancing Customer Journey Management

    Personalization Techniques to Improve Customer EngagementEffective personalization requires more than adding a customer’s name to an email. It involves leveraging customer journey data to deliver relevant recommendations, dynamic content and tailored offers.

    By analyzing past interactions and behavioral patterns

    Businesses can predict customer needs and how can we trust and be sure proactively personalize engagement across touchpoints. However, true personalization isn’t just about delivering recommendations — it’s about refining experiences in real time.

    Customer journey management plays a crucial role by the Customer Journey analyzing customer behaviors and identifying trends that impact engagement. For example, if journey analytics reveal that customers frequently abandon a specific self-service process, businesses can adjust Virtual Agent responses, refine messaging or introduce proactive assistance at the right moment.

    Leveraging Technology for a Seamless Experience the Customer Journey

    Technologies such as virtual agents and recommendation bahrain lists engines can enhance customer interactions, but their effectiveness depends oninsights. analytics helps refine these tools by identifying friction points and guiding real-time adjustments.

    For example, businesses can refine self-service tools the Customer Journey by analyzing drop-off patterns in virtual agent interactions or improve recommendation engines based on past customer behaviors. These insights help fine-tune AI applications, ensuring they provide timely and relevant support rather than generic, one-size-fits-all responses. By integrating AI and automation technology with journey insights, businesses can create smarter, more adaptive experiences that enhance satisfaction and drive better outcomes.

     

  • Empathy, AI Efficiency and the Rise of AI-First Human-Assisted Service

    This article was written by Haris Ninios, CEO of Auvious, a Genesys AppFoundry Partner.

    In an era when customer interactions are define by agility, personalization Assisted Service and immediacy, businesses are embracing integrate solutions that blend human touchpoints with artificial intelligence (AI)-assiste capabilities. Customer experience (CX) is rapidly evolving beyond the traditional voice-and-text paradigm.

    One way companies can transform customer mobile database service experiences is by delivering a dynamic visual engagement channel, enhanc by an

    “AI-first” strategy.

    AI-first means that automation, intelligent chatbots and predictive analytics power everyday interactions. Yet, rather than replacing humans, these technologies augment human agents to offer richer, more meaningful connections.

    • AI as a powerful guide: Machine learning algorithms, natural language processing and real-time analytics enable organizations to quickly handle routine tasks and predict customer needs.
    • Augment human abilities: When AI flexibility and cost reduction and human agents work together seamlessly, customers benefit from faster response times and higher accuracy. More complex or emotionally charg inquiries are Assisted Service direct to specialize agents — arme with insights from AI — to provide empathetic, tailore assistance.

    This blend of AI and human empathy helps to ensure that contact centers become strategic hubs of proactive, insight-driven engagement. And by layering video capabilities on top of AI-enable interactions, organizations can move from standard support to immersive CX that puts both visual context and deep expertise at the forefront.

    4 Benefits of AI-Powere Visual Engagement Assisted Service

    1. Personalize Customer Journeys

    Visual interactions are naturally more personalize. By merging AI-driven insights with live video, you create moments of empathy and high-value support that drive customer loyalty.

    2. Faster Resolution Times

    Issues that once require lengthy back-and-forth via email or chat can be solve in real time. Agents see the problem, guide the customer through solutions, and Assisted Service can close cases significantly faster — freeing up resources to handle other tasks.

    3. Reduce Operational Costs

    Self-service and AI-first automation filter out bahrain lists repetitive inquiries, allowing your human agents to focus on more complex tasks. With video aiding in quick diagnosis, your organization spends less time on escalations and re-routes interactions.

    4. Stronger Brand Reputation

    In the digital era, CX makes or breaks your brand. Offering top-tier video support — bolstere by real-time intelligence — tells your customers you value

    their time and strive to provide an innovative, responsive experience.

  • Ensuring consistency across digital and physical channels: 

    Leveraging data to enhance customer interactions: But customer journey mapping alone isn’t enough. Data fuels effective journey management by revealing patterns in customer behavior — why they switch channels, where customers feel frustrated or hesitate, and physical channels: what influences their decisions

    By unifying real-time and historical data, businesses can anticipate needs and proactively refine interactions. A high drop-off rate at checkout might indicate a confusing payment process, while repeated service requests could suggest gaps in accurate cleaned numbers list from frist database self-service resources. When organizations connect data across the full journey, they can make informed changes that remove obstacles before they frustrate customers.

    Personalizing the Customer Experience

    Crafting personalized experiences at scale: A seamless journey isn’t just about efficiency — it’s equally about making every interaction feel relevant and personal. Customers want businesses to demonstrate empathy, to recognize their family members and power outages preferences, anticipate their needs and provide experiences tailored to them, regardless of the channel they use.

    Journey management enables this level of personalization at scale. By analyzing behavioral patterns, businesses can adjust experiences dynamically — offering targeted promotions, refining support interactions and even predicting when a customer might need assistance before they even ask for it. Personalized journeys don’t just hold the potential to improve engagement; they can create meaningful connections that deepen loyalty over time and ultimately improve the customer experience.

    Integrating technology to understand customer preferences:

    The key to effective personalization lies in physical channels: intelligent data usage. Journey analytics, customer segmentation and predictive modeling help businesses interpret customer intent and adjust interactions accordingly.

    For example, AI-powered virtual agents can provide tailored responses based on previous customer inquiries, reducing the need for customers to repeat themselves. Predictive engagement tools can surface relevant content at the right moment, increasing conversion rates.

    However, these technologies are most effective when powered by real-time journey insights. This can help you make sure that personalization efforts feel natural rather than forced.

    Optimizing Digital Platforms for Engagement

    Designing user-centric websites and apps: Digital platforms often serve as the first and most frequent touchpoints in a customer journey. A well-optimized website or mobile app makes it easy for customers to navigate, find information and complete transactions without unnecessary friction.

    Journey analytics can reveal areas where users struggle, whether it’s a confusing checkout process, an unresponsive chatbot or a page where visitors consistently drop off. By refining digital experiences based on real customer behavior, businesses can physical bahrain lists channels: ensure that customers move through their journey smoothly rather than getting stuck in frustration points

    Seamless experiences don’t stop at digital interactions. Many customer journeys transition between online and offline touchpoints. These could include researching a product on a website before making an in-store purchase or contacting an agent after attempting self-service.

    When these transitions feel disconnected, it creates confusion and inefficiency. A unified journey management approach ensures that data travels with the customer, allowing interactions to pick up where they left off.

    Businesses that integrate digital and in-person experiences — like enabling store associates to access a customer’s account to help check an order status, for instance — create smoother, more personalized interactions that, naturally, increase satisfaction and retention.

  • For these small businesses

    it is even more important and necessary to follow a logical thread for their marketing, because they do not have at their disposal all the resources, time and money that multinational companies have.

    As you will have understood then, the information you will read will be the most truthful ever and getting ideas for your marketing is the least you can do.

    But now let’s go into detail…

    WHAT IS BRAND POSITIONING?

    In short, brand positioning is. A strategy that helps the entrepreneur avoid wasting. Money on marketing activities that don’t work , through competitive communication towards competitors.

    This is the concept of positioning. Getting into the minds of your potential. Customers as a leader, unique and different.

    It seems complicated and that’s why we need to phone number list understand the concept starting from the basics, that is… from the mental model that leads a potential customer to purchase one product/service rather than another.

    In fact, brand positioning bases its key concept on the choice that a person makes.

    What pushes you towards one brand rather than certainly not listening to the feedback another is DIFFERENTIATION , and the possible situations that arise are two:

    The products are similar

    there is no differentiation : in this case it will be more difficult for the person to make a decision. Basically, the most well-known brand or the one with the lowest price b2c fax will Be rewarded the products are different. There is a differentiation : without. A doubt the product made more interesting, thanks to the positioning, will be the one that will be purchased.
    The secret is therefore to understand what to. Communicate , based on what your competitors. Communicate and what your potential customers think and have in mind.

  • Just help well

    Now let’s talk about how the average customer experiences webcare. Let go of the urge to score with jokes. Try not to think for a moment about the vultures that will dive on you if you make a wrong assessment, and you have thrown your tweet into the world in a rage or full of annoyance. Let’s talk about simply helping customers well. Because that is the essence of webcare.

    At the risk of becoming a bit boring, I will pick up a study. The SWOCC publication ‘Webcare: from experimenting to professionalizing’ by Lotte Willemsen and Guda van Noort. The study is from 2015, but the content is still perfectly applicable to the current world of webcare. The researchers say that human sound is an important predictor of successful webcare.

    Inviting rhetoric

    Organizations use various techniques to appear human. For example, there is the technique of inviting rhetoric. This  phone number list means that organizations invite people to give an opinion or ask a question. This rhetoric can be found, for example, in the profile texts of Twitter accounts.

    Personalization use
    Another technique is personalization. Think of mentioning the first name, ending a message with the initials or first name of the webcare employee, but also speaking from the first person as a representative of the organization.

    Informal language use

    And then we have the technique of informal language use. Think of abbreviations, word use such as ‘oei’, ‘wow’ and ‘oh’, and the use of emoticons. Just help well

    Recognizable for how webcare teams work, right? I dare say that the majority of webcare teams mix all these techniques together and use them all.

    And that’s where it goes wrong. Because, say the researchers, more is not necessarily better! They presented a group of test subjects with four china numbers different responses from a virtual webcare team. The first response was businesslike/impersonal, the second was businesslike/personal, the third informal/personal and the last informal/impersonal. As expected, the businesslike/impersonal response scored poorly with the test subjects. But the informal/personal response did not appeal either. And that is surprising, because that is the way most webcare teams use their socials.

    Choose your tactic
    How then? Fortunately, the researchers also provide an answer to that. The best tactics are a combination how top firms are transforming investment management  of business/personal or informal/impersonal. A company is most likely to be perceived as honest if a human tone is used in an apology. The use of the first name by the Keolis employee in the accompanying apology tweet is therefore a smart move.

     

  • Is SEO foreign? 5 key Off-Page SEO techniques

    Contrary to the belief of many foreign SEO people, it is not just building backlinks , but it is a big part of it!

    If you want to know exactly what SEO is, you will surely be familiar with a concept call external SEO, which is a part of site optimization that usually involve risks. We will discuss it further.

    The optimization is divide into three parts, i.e. technical, internal and external SEO, each of which has its own characteristics.

    What is external SEO?

    Any activity to optimize the site that is done outside the site is doing external SEO or Off-page SEO like branding with social networks.

    Many people think that doing off-site optimization is just building backlinks for the site, but this is not true at all

    With the increase in the level of competition on the Internet and Google, it becomes more important to do the correct optimization outside the site, but most people see external optimization in backlinks.

    Why is external optimization important?

    Ever since most of the sites became database shop familiar with SEO and website development became an important element for every site, the internal optimization of the site, especially for hard keywords , was no longer enough. Therefore, it is necessary to increase the ranking of external factors in order to get a better ranking  Use site rank.

    This is the reason for the strong role of foreign SEO!

    One of the most important external site optimization factors is building high-quality and strong backlinks, which is essential for ranking in hard keywords, and without it, we cannot reach top rankings, even with full compliance with technical SEO and internal SEO.

    5 key off-page SEO techniques

    Now that you are aware of the importance of this part of site optimization, we would like to introduce 5 main and key techniques here so that you can increase the ranking of your site in Google results. These 5 techniques are one of the main factors of Google ranking.

    1- Making a backlink

    External link building is certainly one of the most important external links that we always need, especially for ranking in difficult words that cannot be achieve only by creating content and doing technical SEO.

    But external linking also brings problems that we have to go through in order to optimize our site safely and because Google is always watching us, it will be difficult for us to escape Google’s fine.

    It is better to be very careful in building backlinks and avoid buying mass backlinks, which usually has a negative impact on the site instead of a positive one.

    External link building

    database shop

    Is usually different methods and techniques, but one of the best and most powerful methods is to buy a high-quality and strong advertisement report that overcomes many obstacles, but you have to pay a fee for this.

    Another method recommend by Google itself is to produce quality content for users who them link to your content and you automatically receive backlinks, which are not penalize by Google and also carry a risk are not looking for.

    Day by day, with the progress of Google, the black hat methods for building backlinks have become very dangerous.

    Therefore, it is better to avoid violating Google’s rules (black hat SEO) and use it only if you have complete expertise in this field, otherwise you will suffer irreparable damage.

    2- Content marketing

    You may be surprised, but it is a fact how do you use social media growth email list that quality and attractive content continues to improve the site’s SEO, which has been proven time and time again, which is also called content marketing.

    With the advanced trend of the content factor in Google for ranking sites, the relationship between the two has become stronger, and now content marketing has become one of the foreign SEO departments.

    Without user-friendly content

    This is enough to get a high rank in hard keywords without even having a single backlink in some cases, which is the power of content marketing, which again comes from quality and attractive content.

    3- Influencer Marketing

    Marketing with famous people uab directory or which is originally known as influencer marketing, has been able to find a very good place among the methods of attracting people to the site, but this method has also found a strong connection with SEO, which is use in the external SEO sector.

    You can pay famous people who are famous in social networks to receive advertisements from them, who will post your advertisements on their own pages, either in video or text form.

    The key technique of influencer marketing is more useful for large sites!

    The effect of this method on site optimization is not very high, but anyway, it is one of the methods that is use when you are advertise by another person and you put your site link in it, users who are directly direct to your site. They affect the improvement of SEO of the site

    In addition, every time a brand or a site is discuss, the credibility of that brand or site increase with Google, which leads to an increas in the site’s rank.

  • Market analysis for a startup – specifics of implementation

    You may have an unusual and promising idea for a startup, but will it really work? Marketing research will help answer this question . The article talks about how to analyze the market before launching a startup and what to pay special attention to.

    Why a startup needs to analyze the market

    An idea can be revolutionary, but in how to build phone number list reality it may not be viable. Market analysis will help you determine: will there be demand for your offer, are there strong competitors, who is your target audience, will they even want to use your product. By studying the market in advance, you will not have to waste time and money testing bad ideas.

     

    After market research, some startups pivot.

    A pivot is a dramatic change in a startup’s business model and direction in order to maintain its viability in the market.

    For example, you are planning to open a grocery delivery service. After conducting research and studying the target audience in detail, it turns out that customers are happy with the existing services. Their only problem is that they all have a small selection of hygiene products. Thanks to the data obtained, you can adjust the business concept, making it more in demand on the market.

    Attract investors

    Having research will show investors that you are serious about your business. It will also show the potential of your business idea, which will increase your chances of getting investment.

    Decide on promotion

    Based on market research, you can build a torohevitra amin’ny fampiharana marketing strategy, because you will know your target audience and what communication channels to use. For example, if your target audience is the restaurant business, then participation in gastronomic festivals should be added to the marketing strategy. Does the target audience have its idols among bloggers? We begin cooperation with influencers, etc.

    Order marketing research

    We research your competitors and target audience, and offer the best solutions in the field of product, marketing and sales
    Read more

    Types of Marketing Research

    There are two types of marketing research: primary (field) and secondary (desk).

    Primary research
    Primary or field research is when information is obtained directly from the target audience. It takes a lot of time, but it helps to better understand potential customers and the specifics of the market.

    Primary research is divided into quantitative and qualitative. Quantitative research includes any type of survey. Qualitative research includes interviews, focus groups, and observations.

    There are four types of primary research:

    Interview . The researcher talks to an ge lists industry expert, regular users of a similar product, or a person who is part of the target audience. The interview can be short, but it is better to conduct in-depth research. It helps to identify the needs, expectations, difficulties, and concerns of the target audience.
    Focus groups . This is a group interview where participants share their opinions about a product, its advertising, and problems with its use. With the help of such research, you can obtain information that is difficult to obtain in any other way. For example, it is in a focus group that the decision-making process about purchasing is well revealed, and how the target audience compares similar products with each other.
    Observation . The method is used to analyze consumer behavior and preferences. It can be used to find out how a person makes purchases or interacts with a new product.
    The biggest advantage of primary market research is getting first-hand information. During surveys or interviews, you can discover completely unexpected patterns of behavior of the target audience. Let’s say you are creating an application for booking movie tickets.

    Secondary research

    Secondary research is also called desk research, since the search for information occurs without interaction with the target audience. Data is taken from reports, statistics, publications. This type of research is accessible, cost-effective and versatile, but has limited capabilities.

  • Accessibility + interactivity in one email: mutually exclusive things or just another problem?

    Some argue that it is impossible to create an email that is both interactive and accessible. If so, then we are faced with a difficult choice: do we say to our disabled subscribers, “Sorry, this email is not for you, please skip it,” or do we say to our non-disabled subscribers, “Sorry, but all our emails will be less engaging, less fun, and less functional?” It is a difficult decision indeed.

    Having disagreed with the idea of ​​choice, we began to look for a middle ground — a solution that successfully combined accessibility and interactivity. Our goal was to create content that would be both universally accessible and enjoyable.

     

    A quick rundown of why each email category is important

    Most of us are already familiar with these categories, but let’s take a quick look at why each one is so important.

    Accessibility of letters
    Accessibility of letters ensures that america cell phone number list  they are easy to use for everyone, including people with disabilities. The goal is to create an inclusive experience that allows all recipients to access information, navigate, and interact without problems, regardless of their physical abilities.

    Email visibility is important because each recipient of your emails is important. These are the people (not just data records or email addresses) who receive your emails because they have interacted with your organization or signed up to receive information from it.

    Paul Airey
    Paul Airey ,

    In an interview with Stripo , accessibility and usability consultant.
    Let’s talk about statistics
    Of the 8 billion people in the world:

    2.2 billion have vision problems;
    300 million are colorblind;
    968 million experience mobility difficulties;
    1.6 billion have cognitive and learning disabilities, including dyslexia and photosensitive epilepsy.
    I don’t want to dramatize, but that’s 5 billion people.5 billion

    people have some form of disability

     

     

    The chances are pretty high that some of your subscribers fall into these categories and will benefit from the emails available.

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    Email Accessibility Guidelines: Standards and Best Practices
    Interactivity of letters
    Interactivity in emails allows 12 meast opfrege online kursussen yn 2023  to take action directly in the inbox, eliminating the need for them to leave it. This includes measuring NPS scores, gamification, ratings, filling out open forms, booking appointments, and more.

    Let’s talk about statistics

    embedded interactive forms  cn numbers and surveys can increase user response rates by 520%;
    Gamification in emails can increase ROI by 300%.
    Other benefits of interactivity
    increasing engagement in emails;
    facilitating data collection;
    improved user experience;
    brand differentiation and recognition;
    increasing conversion.
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    These statistics and benefits show that it is impossible to stick to just one of the categories. So why is it difficult to use both at the same time?