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  • The effectiveness of an automated audit depends

    SEA audit directly in the Google Ads account with the optimization factor recommendations. Under no circumstances should you accept these suggestions without checking them – high budget expenditure and sometimes meaningless keyword entries can be the result. However, it is definitely worth checking the recommendations from time to time. Implementing some of them – and rejecting some of them. With the optimization factor, Google suggests recommendations for customization The recommendations for the optimization factor (in the middle column menu under “Recommendations”) are partly helpful – but partly not. “Search engine optimization for free” would be a meaningless keyword for seocracy. It is advisable to reject non-relevant optimization factor recommendations in the 3-point menu.

    You can reject recommendations that you

    think make less sense using the 3-point menu at the top right. Google also rewards rejection of a recommendation with a (temporary) improvement in the optimization factor. We can help you! Are you Qatar Phone Number Data looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding inquiry. Contact us Do you benefit from having a direct Google Ads account manager? The account managers also often do a kind of Google audit – but these seem more Google Sales-driven and don’t necessarily lead to a sales drive for your website. What belongs in an SEA audit.

    The levels the effectiveness of analysis in the SEA Audit

    Phone Number Data

    Are not rocket science – for example, if you compare the service pages of different SEA agencies to the SEA Audit, there is largely agreement here. From the rough to the fine, it is worth checking these levels during New Zealand Phone Number List the SEA audit – and adding additional levels depending on the objectives.In addition to the fact that an editorial plan helps you surprise. Plan your content, you can also include other important information in it that will help you and your team create content and for other projects. I’ll tell you in my blog post which information is essential for me to include in an editorial plan and what a sensible content plan should contain. Creating an editorial plan prevents chaos If you use your content planning cleverly, you will get more out of your editorial plan in the long term.

  • Food stock control: How to avoid waste

    Food stock control is as much a matter of socio-environmental responsibility as it is a matter of pure and simple economics. After all, inputs are among the main investments of a food service establishment. Therefore, optimizing the use of inputs is extremely important for the efficiency and profitability of the establishment. It is no exaggeration to say that inputs are among the main costs of a restaurant, bar, cafeteria, snack bar… — and other food service establishments, in general. Of course, there are personnel costs, commercial premises, bills, etc., which are also very relevant. But inputs are also among the essential factors for accounting for a business in the food sector. One of the ways to reduce the influence of this cost — and increase profitability is to also reduce the quality of the ingredients, exchanging them for cheaper versions.

    Start by creating the menu

    However, this can create problems with consumers, who will eventually notice the changes. Fortunately, there is another way to reduce the cost of inputs, which is to control food stocks efficiently. In other words, avoiding waste, optimizing order points and seeking the best negotiations with suppliers. Because… Have you ever stopped to Qatar Phone Number Data think about how many products are wasted in your stock? How many perishable foods spoil before being used and how many non-perishable foods expire? And how many sales have you missed because one or another ingredient was out of stock? In the ideal world, a restaurant’s stock would be “just right” so that nothing is left or missing on any day — and all products are purchased in the exact quantity to maximize the establishment’s profits.

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    Monitor your establishment’s demand

    It’s practically impossible to achieve this level of perfection. Of course, but we can get very close to it with good food inventory control. With that in mind, the following article presents 5 tips in this regard. 1. Start by creating the menu The first item stock control is the creation of an efficient menu. To do this, it is interesting to favor recipes that involve Saudi Arabia Phone Number List similar ingredients, without so many specific foods that are only used in one recipe. After all, if this dish is not available, the entire stock of that ingredient could go to waste. By creating a more efficient menu, you also reduce the number of items in inventory — which makes it easier to control food stock as a whole. In this sense, another essential task is to create the technical details of the dishes.

  • New commerce tools on social media

    The main attraction for companies using social media has traditiona  New commerce tools lly been the ability to New commerce toforms. However, with the blunt fact that organic reach is declining on Facebook, if brands want to be seen in user news feeds, they have to pay. Companies are now faced with the reality that social media platforms have become content dominant, and that their competitors’ content generation happens faster than users can consume it. With the rise of sponsored posts and paid ads on Twitter, brands are now also competing with news companies for visibility. This isn’t particularly surprising coming from Twitter, a company that wants to redefine itself as an alternative news platform, with its combination of personal communication and real-time newsfeed an extremely useful tool for those working in the media and entertainment industry. In response, Facebook and Twitter have already.

    Optimize for Search Engines Make sure your blog

    Announced the arrival of new e-commerce tools, designed to give bus New commerce tomedia. New commerce tools  The long-awaited “buy” button arrives on social media. Twitter has also moved to give businesses more flexibility when paying for advertising, and will offer more payment flexibility, which will  Qatar Phone Number Data vary based on metrics such as engagement, website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly attractive to small business owners who want to pay for results, not just brand visibility. It’s still early, and Brazilian companies will be able to test these new features this Christmas season. But even more than that, these innovations also represent a change in the way companies will now see the role of social media in their marketing strategy. The common consumer, at the end of the year, will be even more.

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    Use relevant hashtags in your posts to make them

    Likely to go to social media to obtain information that will influence their purchasing decision, and the new ‘buy’ butacilitate online transactions. If these new e-coin. Facebo New commerce tools ok and Twitter prove to be as useful as we hope. For marketers, it could help counteract the growing organic reach struggle experienced by. Businesses this year. Topics: Social Media Excel ROI ATB Directory RECENT POSTS Newsletter Corporate email * We are committed to protecting and respecting the privacy of your data. We will only use your personal information to manage your account, provide what you request and. Occasionally send you information about our products, services and other matters . Of interest to you. For more information, visit our. Privacy Policy. I agree to provide. My data to WSI Consultoria.

  • 5 Advantages of hiring an External Digital Marketing Department

    In global terms, companies have increasingly sought Digital Marketing strategies that boost their business locally and/or across borders, with a notable consistency of good results and high analytical capacity. This trend has particularly increased during the COVID-19 pandemic situation. To implement actions in this area, the national business fabric, especially SMEs, hire agencies specialized in Digital Marketing. But with the increase in their investments in the online channel, they often consider setting up an internal department. What will be the most advantageous option? Hire a Digital Marketing Agency or create an Internal Digital Marketing Department? This will be a decisive decision for the sustained growth of the companies.

    Hire a Digital Marketing Agency

    In the case of Digital Marketing, this applies above all to companies that already have a Marketing and Communications department, and which consequently welcome the internalization of all Digital Marketing strategies, to make greater use of know-how. how internal. At the outset, it is an option that makes sense and that can produce the following added value , from the point of view of human resources management, as shown in the following Qatar Phone Number Data image: 5-advantages-of-hiring-an-external-marketing-department-choice-internalize-digital-marketing-or-opt-for-outsourcing Thus, among several added values, we highlight: Increased HR skills – employees expand their knowledge of Marketing and Communication, now optimized for the digital area, on which they can learn new practices; Increased flexibility in HR activities – employees increase the scope of their professional activities, making their work more flexible and profitable for the company.

    Phone Number List

    5 Advantages of having an External Marketing Department

    The potential increase in HR motivation and job satisfaction – As they are challenged to expand their skills in similar areas and support the company’s new challenges and objectives, it is expected that employees will show higher levels of motivation and satisfaction. But upon arrival, it is not fair to conclude that this is a good option in terms of business , due to several factors, the financial factor being the one that weighs the most (for decision-makers). There is effectively an increase in direct and indirect costs with the internal increase of functions, since: Salary costs; Training costs; Tax expenses; Costs with jobs, with the acquisition of equipment and ATB Directory software; Between others. 5-advantages-of-hiring-an-external-marketing-department-choice-to-internalize-digital-marketing-or-opt-for-outsourcing-costs On the opposite side, we have a solution that appeals to more and more businessmen – Digital Marketing Outsourcing , through the contracting of this type of specialized services to Digital Marketing Agencies.

  • Strategic Design Learn How to Apply It to Your Business

    The time when we thought of design as only an aesthetic resource is gone. All the changes already brought by digital transformation were enough to show us that the user experience with the brand during the buyer’s journey makes all the difference. This is where strategic design comes in. This term refers to the effort employed in the creation of a product, service, or brand focused on the experience that the user will have during their interaction with the business. Everything is thought out based on the client’s needs, wishes, and desires, always leading them as intuitively as possible to the complete solution they are looking for. No instruction manual.

    Management Optimization

    Keep on reading! What are the benefits of Strategic Design? What are the benefits of Strategic Design? More than just choosing the colors, shapes, and typography that will form the brand’s visual identity, design must be part of strategic marketing planning, since it is directly linked to the benefits we will see in the following topics. Brand differentiation The customer’s positive experience with a company is part of what makes its brand differentiated in the market. This can be seen in items ranging from the practicality of product packaging, functionality Qatar Phone Number Data in visuals and accuracy of signage in physical establishments, to the ease of navigation on the company’s website. This differentiation is in the details, thought through strategic design to offer the best interaction between client and brand.

    Phone Number List

    How to Apply Strategic Design in a Business

    As a result, they will work much more closely together and integrated in. The quest to achieve this, since the role of each team becomes. Much more understandable. Customer proximity in the age of digital. Marketing it is much easier to understand what the customer thinks and wants. For example through market research that can be applied in both digital and physical environments. This type of initiative allows a closer contact with the customer, making it clear that. The company cares about what they think, wish, and feel. In result, they will feel much ATB Directory more valued, increasing, incalculably, the potential for customer loyalty. Constant innovation Constant innovation Another advantage of strategic design is the eternal search for ways to surprise the customer through unique experiences that have never been offered by any other company This is innovation.